As it looks to reclaim its second-place perch with an increased focus in advertising, Burger King is naming Patrick “Pat” O’Toole its chief marketing officer for the United States and Canada. O’Toole will begin the role on Feb. 6. O’Toole comes to the RBI brand after nearly a year as chief marketing officer for PepsiCo’s…
If you don’t have brand positioning, you won’t have a brand for long. But what is brand positioning, and what are some of its most important elements? Let’s Talk About Brand Podcast: How Brands Can Build Trust Todd Irwin, the founder and chief strategy officer of Fazer, helps brands strategize their positioning all the time–and…
In late 2022, H&M debuted “Metaverse Design Story,” a real-world clothing collection inspired by Web3. Think neon yellow dresses, futuristic jewelry and beaded bomber jackets. The futuristic mannequins in the brand’s Times Square storefront in New York stood as a testament to Web3’s on impact on physical fashion, which is ushering in design technology that…
Stuck between the end of a pandemic, the start of a recession and in the crosshairs of inflation, 2022 was no picnic for brands. The picture darkens further when you toss in a labor shortage, ongoing supply chain issues and iffy consumer confidence. It’s little wonder that ad spending was down for the fourth consecutive…
Over the past few years, Austin, Texas has been a hotbed for creativity, technology and brand engagement thanks to, in large part, SXSW. Beginning with 700 registrants and ballooning to over 161,000 attendees at its peak, the now-expansive event was the only festival of its kind for a while, breaking culture-moving acts like Kendrick Lamar…
When Drake and 21 Savage dropped their highly anticipated collaboration “Her Loss” in November, fans expected elite beats, playful raps and a megawatt duo looking to parlay the success of a No. 1 single into an enjoyable long-form album. What no one expected was a subliminal diss of stale marketing strategies in the music industry….
BrewDog has reinstated its chief marketing officer (CMO) role, promoting marketing director Lauren Carrol to lead its team. Though it’s known for its provocative marketing stunts, the move marks the first time the brewer has filled the position since its first (and only) CMO left the business in January 2019 after just three months. The…
Grant Plotkin’s professional success began when he learned how to facilitate uncomfortable conversations. When Plotkin founded his own design studio in 2020, just a year after he graduated from Parsons, he wanted to give prospective clients a reason to trust him. He bought a domain name, solicited contentious questions from his circle of friends and…
Since New York is the mecca of marketing and advertising, it makes sense that a marketing company would want to wriggle like a worm into the core of the Big Apple. Looking to increase its visibility and fill client needs, marketing experience company Quad is opening an office in New York, located at 32 Irving…
Most brands don’t deliberately try to attract controversy through their advertising. But sports betting brand PointsBet Sportsbook bucks that trend with its messaging, and it doesn’t plan on stopping anytime soon. To further the brand’s growth in the U.S. sports betting, it recently hired Dublin-based creative agency The Tenth Man for a year. The agency…
Ahead of a holiday season, the senior living advisory service A Place For Mom (APFM) has named Horizon Next, a division of Horizon Media, its media agency of record in a move to consolidate its media mix. The independent U.S. agency, which has managed traditional media investments for the brand since 2020, won its digital…
In October 2022, Uber formally launched its advertising division in the U.S. promising in-app ads with the power to grab people’s attention while they waited for a car or tracked a takeout delivery. Now, it’s scaling that business with the appointment of Paul Wright in the U.K. Wright will join the tech company as its…
In this week’s episode of To Dine For, host Kate Sullivan is joined by Marc Forgione, a New York-based American restaurateur and former Iron Chef contestant. Forgione began his culinary career at the age of 16, joining his father Larry in the kitchen at An American Place, which opened in 1983. Forgione’s highly-acclaimed first restaurant,…
The sports betting category is extremely crowded. With brands like DraftKings, FanDuel, Caesar’s and BetMGM dominating the ad spend race, it takes a lot to make a name for yourself. Sports betting platform PointsBet Sportsbook took the route of shock and disaster with a clip that saw former NFL star quarterback Drew Brees struck by…
Kraft Heinz’s frozen food brand Delimex is giving an assist to gamers in the name of snacks. In its first campaign after a rebrand, Delimex is “Feeding Gamers” literally and figuratively. Through Nov. 18, Delimex is creating a team in three games–Call of Duty: Modern Warfare 2, Call of Duty: Warzone 2 and Overwatch 2–and…
With the 2022 FIFA World Cup approaching, excitement is certainly building both on and off the field. However, there is one person that feels the U.S. Men’s National Soccer Team (USMNT) needs a bit of encouragement ahead of the games–Ted Lasso. To motivate members of the USMNT, a series of mysterious and inspirational messages emulating…
On this episode of Everything Is Better With Creators, we discuss the mantra “Evolve or Die.” How do brands stay up to date amid the ever-changing social media landscape? And how are they using creators to succeed? Host Jamie Gutfreund interviews Adweek’s chief content officer, Ann Marinovich, to help understand creators’ impact on the marketing…
The economy has only gotten more volatile over the past year, but one thing appears certain: Major brands saw their cumulative value increase substantially in 2022. Specifically, the top 100 brands ranked by Interbrands’ annual report topped $3 trillion for the first time in the 22 years the global consultancy has been calculating major marketers’…
Just two years ago, online novelty retailer Wish was a darling of the ecommerce category. The online dollar store brand had passed $1 billion in revenue in 2020, hitting unicorn status. It went public at $24 per share and seemed to be reaching a higher stratosphere in the business world thanks to the low cost…
Can’t we get back to selling sneakers and talking about advertising? The weariness from endless outrages is palpable among consumers, communications professionals and the brands themselves. Most sane people would like to put a lid on the inflammatory tirades of Kanye West (aka Ye) and get back to business. But anti-hate groups say the marketing…
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