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Advertising Agency: Tonic, Dubai, UAE
Creative Director: Vincent Raffray
Art Directors: Thomas Derouault
Copywriter: Kris Richardson
Via [ Ads Of The World ]
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Ad Agency: Impact Plus, Dubai, UAE
Creative Director: Paul Fayad
Art Director: Breda Plavec
Copywriter: Leslie Mendonca
Creative Group Head: Tarek Eletrebi
Via [AdblogArabia]
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Advertising Agency: Impact Plus, Dubai, UAE
Creative Director: Paul Fayad
Art Director: Sonny Guzman, Pushkar Patange
Copywriter: Leslie Mendonca
Image Retoucher: Richard Valinado
Image Retoucher: Yousif M. Ali
Account Manager: Nora Badry
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Ad Agency: Impact Plus, Dubai, UAE
Creative Director: Paul Fayad
Art Director: Sonny Guzman
Copywriter: Leslie Mendonca
Via [ mediaME ]
a href=/media/ambient/international_labour_organization_shovelimg src=http://adsoftheworld.com/files/images/T-infantil-JuguetePal.preview.jpg alt=International Labour Organization: Shovel title=International Labour Organization: Shovel class=image image-preview width=460 height=304 //ablockquotepThis is the toy of many Colombian children./p/blockquote
pAdvertising Agency : Rep-Grey, Colombiabr /
Creative VP: Juan Pablo Hernándezbr /
Creative Director: Mauricio Dueñasbr /
Art Director: Mauricio Gaitán, Oliver Rivera, Germán Polobr /
Copywriter: Rodrigo Uribe, Sebastian Mallarinobr /
Other additional credits: Alberto Sosa, Arnoldo Villanuevabr /
Director Account: Marcela Arango/p
Her education is in your hands.
Creative Director: Sangeeta Dev
Art Director: Dushyant Chopra
Copywriters: Mahim Chaudhari, Karan Kapoor
Photographer: Dushyant Chopra
Advertising Agency: Torke Stunt, Lisboa, Portugal
Creative Directors: André Rabanea, ThaÃs Fabris
Art Director: João Pereira
Copywriter: Frederico Roberto
My cathedral needs your help.
Brief:
Germany’s historical monuments can only be saved from disrepair at great cost. For this, the German Foundation for Monument Protection urgently needs donations. The challenge: In the first place, people need to be made aware of this, and then of course, they should donate money.
Solution:
We let those bag for donations who are most directly suffering from the disrepair of historical monuments: those sculptures that are an integral part of the respective historical buildings. Replicas were made from the original sculptures. These sculptures were placed in subway stations and pedestrian underpasses, begging for “their” historical monuments. Preferably in the direct vicinity of those historical buildings for which they are collecting their donations.
Results:
Throughout the time of the promotion, the German Foundation for Monument protection registered 40% increase in donations.
Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Director / Art Director: Simon Oppmann
Creative Director / Copywriter: Peter Römmelt
Account Management: Marco Bisello
Advertising Manager: Dr. Ursula Schirmer, German Foundation For Monument Protection
Brief:
To Increase the awareness and also the number and quality of submissions for The British Council of Australia’s “Realise Your Dream” scholarship programme. This is an annual competition that rewards six artistic young Australians with a trip to the UK and a mentorship with the creative guru of their choice.
Solution:
We produced an integrated campaign based around the thought, ‘Determined to meet your hero?’ For young Australians simply getting to meet, let alone work with one of Britain’s creative leaders (like Stella McCartney or Damien Hirst) is potentially a life changing opportunity and a prize our target would do anything to win. We dramatised this passion by showing the extreme, possibly psychotic lengths some people will go to, to meet their hero. And, in turn, highlight how you do much better entering the British Council’s Realise Your Dream programme.
Results:
In 2007 The British Council campaign reached over 2,000 000 people across Australia. They received more submissions than ever. Over 20,204 unique visitors to the website became 875 officially registered entrants (up 12% on 2006). Perhaps more importantly, this year’s entries were of a far higher quality than previous years. The 6 lucky winners ranging from a rap artist to an indigenous art curator are already living and working in Britain.
Advertising Agency: M&C SAATCHI, Sydney, Australia
Executive Creative Director: Ben Welsh
Art Director: Michael Jones
Copywriters: Dave Shirlaw, Oliver Devaris
Agency Producer: Rod James
Designer: Michael Jones
Computer Artist: Rozanna Kulik
Interactive Director: Matt Cumming
Photographer: Adrian Cook, AD-Photography
Producer: Pete Masterton, Plaza Films
Director: Paul Middleditch, Plaza Films
Brief:
Encourage media buyers to book ad space during TV2’s Saturday night movie slot. This space had great audience numbers but an underwhelming level of interest from advertisers.
Solution:
We sent head TV buyers of key media agencies a rate card for the upcoming Saturday night movie, ‘Around the World in 80 Days’, inside a series of envelopes postmarked to show that the mailer itself had been around the world in 80 Days.
Results:
TV2’s sales team were flooded with positive feedback about the direct mail piece, and more importantly, it sparked sales enquires. Within weeks every available space during the next six months of Saturday night movies sold out, which amounts to over $5 million NZD of revenue for our client.
Advertising Agency: SAATCHI & SAATCHI NZ, Auckland, New Zealand
Executive Creative Director: Mike O’Sullivan
Creatives: Tim Howman, Bex Radford
General Manager: Sonya Berrigan
Group Account Director: Jillian Stanton
Design: The Craftshop
Advertising Agency: Rivas Herrera / Y&R
Copywriter: Carlos Mera
Art Director: Marco Salvador
Released: June 2008
Brief:
Take Toyota Hilux’s brand promise “Unbreakable” to a new generation of consumers. Encourage these consumers to visit the showroom and/or arrange a test drive.
Solution:
Develop a screensaver, using the motion sensor built into the latest generation of laptops, to deliver a truly interactive experience and demonstrate the “unbreakability” of the 2008 Hilux. Distribute this to a database of potential Hilux buyers, and encourage them to forward it onto their friends. This allowed users to click through and arrange a test drive at their local dealership.
Results:
Marked increase (above 60% in some areas) in Hilux enquiries reported by dealerships. Corresponding increase in actual test drives. Informal dealer feedback described the campaign as “compelling”, “entertaining”, “very engaging” and “really helps to reinforce that a Hilux is unbreakable”.
Advertising Agency: SAATCHI & SAATCHI NZ, Auckland, New Zealand
Executive Creative Director: Mike O`Sullivan
Creatives: Rob Beamish, Hilary Badger, Stephen De Wolf
Producer: Liz Knox
Account Director: Dominic Henshall
Interactive Creative Director: Aaron Dustin
Interactive Developer: Matthew Visser
We lined a city block with six big carrots, then covered the town with antenna skewers for a local farmers’ market. The images kind of speak for themselves.
Advertising Agency: Owen Jones & Partners, Portland, OR, USA
Creative Director: Brian Hennessy
Art Director: Craig Skinner
Copywriter: Nick Hughes
Launch: June, 2008
Stuck in the wrong job?
Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Kwong CHi Kit, Barbara Fu
Art Directors: Kwong Chi Kit, Arthur Tse
Copywriter: Barbara Fu, Yee Mui Cheung
Photographer: Tim Lau
Other additional credits: Nick Leung
Released: March 2008
What if township culture became pop culture?
Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Director: Adam Weber
Art Directors: Jacquin Botha, Natalie Le Roux
Copywriters: Suzanne du Toit, Kamogelo Sesing, Bongani Ntombela, Dan Mabonwyne
Photographer: Jacquin Botha
Other additional credits: Raj
Released: April 2008
What if an elevator taught you how to dance?
Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Director: Adam Weber
Art Directors: Jacquin Botha, Natalie Le Roux
Copywriters: Suzanne du Toit, Kamogelo Sesing
Illustrators: Jacquin Botha, Natalie Le Roux
Photographer: Siphiwe Nkosi
Released: April 2008
Every year two million girls worldwide are unable to avoid genital mutilation.
Advertising Agency: Contrapunto BBDO, Barcelona, Spain
Creative Directors: Tomas Oliva, Carlos De Javier
Art Director: Lucas Jatobá
Copywriter: Marta Caseny
Photographer: Eduardo Colesi
Released: February 2008
Advertising Agency: Scanad Advertising, Kenya
Art Director: Humphrey Kariuki
Copywriter: Tony Njuguna
Photographer: Duncan willets
Account Supervisor: Chris Kairo
120.000 children in Berlin are suffering from hunger. Donate food.
Advertising Agency: Atletico International, Berlin, Germany
Creative Directors: Roland Vanoni, Waldemar Konopka
Art Director: Joachim Zeh
Copywriter: Christopher Hoene
Released: November 2007
Advertising Agency: Ponto de Criacao, Brazil, Sao Paulo, Brazil
Creative Director: Guto Araki
Art Director: Keila Akemi
Copywriter: Angela Ribeiro
Tech Guru: Fipa Freitas
Released: November 2007
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