We literally copied several spots of the city. The message: Copy & More copies everything at a cheap price – from note papers to a whole frontage.
Advertising Agency: Scholz & Friends, Germany
Creative Directors: Robert Krause, David Fischer, Philipp Woehler
Copywriters: Tobias Deitert, Folke Renken
Art Directors: Lisa Baur, Carlo Joest
Graphic Design: Dominik Tetzlaff
Today Reebok CrossFit, a revolutionary strength and conditioning programme, teamed up with artists 3D Joe and Max to break the Guinness World Record for the largest ever 3D street art. The painting measured an impressive 1,160.4m² and was unveiled at London’s West India Quays, Canary Wharf. Here the public were invited to take part in a Reebok CrossFit WOD (workout of the day) on the spectacular artwork.
Artist: Joe and Max
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| THE ORIGINAL? Copenhaguen Zoo Ambient – 2009 Source : Adsoftheworld, Fubiz, Agency : Bates & Werksette (Denmark) |
LESS ORIGINAL : Le Choc des Titans / Clash of the Titans – Ambient – 2010 Source : via Paper-Plane Agency : Unknown, please help! (Paris, France) |
| Une idée qui revient en boucle… et ce n’est pas “cracher son venin” que d’affirmer qu’il ne peut s’agir que d’un plagiat, tant l’originale a circulée sur le web. Où alors il en va de cette idée comme de baucoup d’autres, il s’agît d’un “serpent de mer” (Définition : “un sujet qui revient régulièrement dans l’actualité”)… ou plutôt (comme le dit @p8perplane sur son blog) du serpent qui se mord la queue! |
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THE ORIGINAL? IKEA Home Furnishings – 2006 Bus Stop Ambient Source : Cannes Lions Archive Agency : Deutsch New York (USA) |
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LESS ORIGINAL HomeBase Home furnishings – 02/2010 Train Station Ambient Agency : Mindshare (United Kingdom) |
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LLESS ORIGINAL IKEA Home furnishings – 03/2010 Paris Subway Station Ambient Agency : Ubi Bene (France) Une opération qui en plus de ne pas être originale est relativement contestable : Cf article sur le site 20Minutes |
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Advertising Agency: Memac Ogilvy, Dubai
Creative Director: Ramzi Moutran
Art Director: Rafael Rizuto
Copywriter: Sascha Kuntze
Via [AdsOfTheWrold]
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| THE ORIGINAL? Alberta Tourism Board Ambient – 2007 Source : Cannes SHORTLIST Agency : Venture Communications Toronto (Canada) |
LESS ORIGINAL : Vitamin Water Ambient (Vancouver Olympic Games) – 2010 Source : LePubligeekaire Agency : Brokaw (Canada) |
| Ça jette un froid non? (Sinon, j’avoue j’ai “pompé” mon jeu de mots du titre aux fameuses paroles d’un groupe de rock. J’offre des stickers au 1er qui me dira lequel!) |
Advertising Agency: Ogilvy, Dubai
Executive Creative Director: Till Hohmann
Creative Director: Guy Sinclair, Ramzi Moutran
Art Director: Leo Rosa Borges
Copywriter: Amina Abdel-Halim
Designer: Lina Al Amoudi
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Advertising Agency: Asha Advertising, Oman
Creative Head – Art: Balakrishnan
Creative Head: – Copy: Cherry Koshy
Client Service: Balaji Sunderaraman
Via [Ads Of The World]
Advertising Agency: Memac Ogilvy & Mather, Dubai
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Advertising Agency: Leo Burnett, Lebanon
Creative Directors: Bechara Mouzannar, Chermine Assadian
Copywriters: Rana Najjar, Rana Khoury
Art Directors: Tania Saleh, Nayla Baaklini, Reem Kotob, Lea Salibi, Roula Asmar, Yasmina Baz
Other credits: Nada Abi Saleh, Dima Kfouri
Via [AdsoftheWorld]
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| THE ORIGINAL? John West “Nothing but Fish” – 2002 Source : Cannes SHORTLIST Agency : Leo Burnett (Netherlands) |
LESS ORIGINAL : Merkur “Fresh Fish Every Day” – 2009 Source : Cannes 2009 Longlist / Ambient Agency : Draftfcb Kobza Vienna (Austria) |
| Décidément parfois on se demande qui est le plus “suiveur” des créatifs ou des goélands… La seule idée un peu “fraiche” étant de recycler un Print en Guerrilla… si tant est qu’on puisse appeler cet exercice de recyclage une idée. |
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Advertising Agency: JWT, Cairo
Executive Creative Director: Lars Busekist
Creative Director: Rania Makarem
Art Director: Ramy Saka
Via [DubaiLynx]
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Advertising Agency: Impact BBDO, Dubai
Executive Creative Director: Oliver Maisey
Creative Director: Jennie Morris
Art Director: Mark Held
Copywriter: Grant McGrath
Other additional credits: Media Hub
Via [Ads Of The World]
Via [Dubai Lynx]
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Advertising Agency: Impact BBDO, Dubai, UAE
Executive Creative Director: Oliver Maisey
Creative Director: Jennie Morris
Art Director: Mark Held
Copywriter: Grant McGrath
Illustrator: Mohsen Mahbob
Additional credits: Media Hub
Via [Ads Of The World]
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| THE ORIGINAL? The Weather Network – 1999 Source : Cannes Archive Online, Agency : Holmes & Lee (Canada) |
LESS ORIGINAL : Surf Reports weather forcasts Omaui.com – 2007 Source : Adsoftheworld, Agency : Unknown (USA) |
| Il était surtout très prévisible que cette annonce américaine sentait le déjà-vu. |
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Advertising Agency: IMPACT BBDO, Beirut, Lebanon
Chief Creative Officer: Dani Richa
Creative Director: Associate Creative Director: Nancy Timani
Copywriter: Associate Creative Director: Florence Basseux
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| THE ORIGINAL? Traditional Thaï Massage – 2005 Agency : Leo Burnett (Slovenia) |
LESS ORIGINAL : Revita “Relax with Shiatsu” – 2009 Agency : Fields (Brasil) |
| Des idées identiques qui reviennent années après années, moi aussi j’en ai plein le dos! |
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| THE ORIGINAL? Nestlé – Kit Kat bench – 2005 Source : Flick’r Agency : Unknown (please help) |
LESS ORIGINAL : Nestlé – Kit Kat “have a break” bench – 12/2008 Source : Adsoftheworld Agency : JWT London (United Kingdom) |
| Loin de moi l’envie de mettre JWT London au banc des accusés, mais je rappelle à toute “faims” utiles que l’idée relève du déjà-vu. |
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