Building on Apple’s “Shot on iPhone” campaign, TBWAMedia Arts Lab gives us “The Human Family,” a new spot with Maya Angelou narrating her poem “The Human Family.”
Summer is better with perks. To take advantage of that, Miller Lite is spending these sun-soaked months offering “kick backs”—a fun series of unexpected rewards—to people across the country. Who says service is dead?
With help from BMB founder/chairman Trevor Beattie, the SETI Institute—devoted to, among other things, the search for technologically sophisticated life on worlds orbiting other stars—has released a new logo that features a question mark smack-dab at the lead.
For Square/Enix’s Hitman, a video game where players must assassinate given targets without getting caught, Omelet LA spent the first half of the year building a campaign that kills (literally! … well, digitally, anyway). And it used that campaign to build actual gaming content.
In March, for the game’s release, Hitman built pre-rolls that let you murder the ad. The spot, titled “The Wolfshark,” featured the aforementioned (“TV’s King of Corruption!”) and featured a “Kill this ad in…” button where “Skip ad” normally is.
When the robopocalypse comes, will you be ready? Or will you at least have some snacks on hand so you can ride out the chaos in an underground bunker somewhere?
A snack brand called Halfpops wants to help—partly by stoking fears that highly advanced artificial intelligence will rise up and kill us one day (soon) and partly by offering sustenance to the robofighting code ninjas among us. These two groups need each other to survive, says Halfpops.
That’s the premise of the brand’s new digital ad campaign, which teases the concept of Armageddon. It’s all in fun, though, so there’s really no need to worry about death by cyborg (at least not yet).
To celebrate its 70th anniversary in Uruguay, McCann Montevideo has created I CANN Eau de Créativité, a limited-edition fragrance meant to, well, boost creativity.
“In our research, we determined that creativity is completely emotional and with no logical process,” explains Leándro Gomez, McCann Montevideo’s CEO and general creative director. “We also learned that scents are a powerful medium to convey emotions—in fact, 75 percent of our emotions are connected to scents that immediately take us back to very specific moments of our lives.”
A horned, hairy monster represents a pre-teen’s ravenous appetite which, left unchecked, swells to Godzilla-esque proportions in the first-ever ad campaign for Foster Farms Corn Dogs. On the plus side, that furry freak is a beast on the soccer field (we’d pick him for our team any day!)—and the middle-schooler jonesing for a snack never once morphs into Marilyn Monroe:
The Aardman studio, known best for creating Wallace & Gromit, made the rollicking cinema commercial below for the NSPCC’s anti-sexual abuse “Pants” campaign in the U.K. The ad is a four-minute music video for a song, produced by Adelphoi Music and voiced by X Factor’s Peter Dickson, urging children to speak up if someone tries to touch them inappropriately.
A new fashion-flavored campaign is putting a new spin on the idea of a full-body condom.
To prove how comfortable its proprietary non-latex material really is, condom brand Skyn decided to create a line of athletic wear, and put it to the test.
MeUndies, the makers of perfectly serviceable skivvies, just inked a sponsored ambassadorship with esports team the Immortals … after discovering that one of its members doesn’t own underwear. (Wait. We’ll get there.)
This week, they released an ’80s-style dating video about finding love. In your pants.
Titled “Perfect Pair: The Quest for Immortal Love,” it was shared on Facebook and features Huni, Reignover, WildTurtle, Pobelter and Adrian against a laser backdrop, the kind you probably chose for a school picture at some point, if you were stylin’.
Take a vacation to Minnesota? Nah, it’s too cold and dreary with all that snow and dreary-ness. Brrr…
To combat this common misperception, Explore Minnesota Tourism tricked out a pair of steel shipping containers for an immersive campaign that invites prospective visitors to “sample” a pair of the state’s diverse attractions and share their experiences via social media.
Why did the snail cross the road? To go shoot the curl, of course.
This new ad for Samsung frames the enterprising spirit (or, skeptics might say, the biological hardwiring) of a slug in a shell as as a source of great inspiration—namely, for surfers.
That may sound a little stupid, but the the marketers at the consumer electronics company know it—the minute-plus commercial, by Leo Burnett Chicago, somehow manages to be existential and lighthearted at the same time, musing on the inner life of a mollusk as a metaphor for a young boy who loves the sport of surfing.
There was the dramatic, series-winning slide into home base in 1995. There was the gravity-defying, wall-climbing catch in 1991 (and then another one, four years later). There were the hundreds of home runs—and countless moments of inspiration for fans.
The Seattle Mariners are celebrating Ken Griffey Jr.’s induction into the Major League Baseball Hall of Fame this past Sunday with an emotional long-copy print ad that tries to capture some of the star’s many contributions to the sport—and the city’s reputation.
This ain’t your grandpa’s snorkeling mask.
To promote Tribord’s Easybreath full-face snorkeling mask, French agency Rosapark released a spot that almost seamlessly blends water and sky—a visual metaphor for how the Easybreath lets you breathe underwater just like you do on land.
“Easybreath is a real innovation in the world of diving—gone is the need for a separate mask and snorkel, and the difficulties some people having using them,” explains the agency’s creative director, Jamie Standen. “Our brief was to get across the scale of this invention.”
Platypi have always been our favorite example of the weirdness of evolution. And while we laugh, it’s easy to forget that nature makes us the way we are for reasons we can’t always gauge. Humans specifically have changed their habits so quickly that our bodies haven’t quite had time to compensate.
That’s why agency Clemenger BBDO Melbourne and Australia’s Transport Accident Commission (TAC)—alongside artist Patricia Piccinini—created Graham, a human designed to withstand crash forces.
You’ve heard the adage that agencies should use their clients’ products. It’s the least you can do, if you’re going to be selling them.
But what if you upped the stakes a little and made a social reality show out of it? One man. Five days. 15 brands … and the ravages of nature.
Domino’s wants consumers to know it feels guilty about charging more for pizzas on the weekend, and it’s trying hard to make things right.
For years, the fast-food chain has offered bargain pricing on Monday-to-Thursday carryout, charging $7.99 for a large three-topping pie. Now it’s extending that deal to seven days a week, and launching an apology campaign from longtime agency CP+B, offering compensation to customers who’ve overpaid in the past.
Animals act like people—and vice versa—in a singularly silly campaign introducing Tiny Toast, General Mills’ first new breakfast cereal in nearly 15 years.
Created by an agency with an appropriately beastly name, New York’s Walrus, the teen-targeted push casts critters as our benevolent overlords; humans are depicted as lower forms of life, addicted to Tiny Toast’s real-fruit taste. (Hence the tagline “Humans can’t resist.”)
In this spot, for example, a horse does the whispering for a change:
Nice hoof-work there! Here’s an explanation of the creative strategy, straight from the horse’s mouth:
Back in June, Reid Sheehan Latimer + Crew made this “Yoga” spot for Yelp, positioning the review network as the place people go to find businesses that meet their needs (instead of where assholes and aspiring Internet comedians go to whine about bad service).
The spot’s yoga instructor merited his own Twitter feed, the spot’s back with a remix, giving you even more of the rotund yoga instructor who has mastered The Weeping Cobra and generally making everyone around him uncomfortable.
The resulting clip includes footage not seen in the original spot, along with a house drum loop, cartoony overlaid animation, and a splash of Auto-Tune on the bad yoga instructor’s vocals.
Früt is the hottest new lingerie boutique in town. There’s only one catch—all the underwear it sells is from Fruit of the Loom.
In “Welcome to Früt,” a campaign by agency Ketchum, the packaged clothing marketer treats shoppers to a new twist on the old bait-and-switch: Opening a chic pop-up store that supposedly sells expensive designer pieces (which are actually just the same old panties you can buy in a bag).
A pair of case study videos claims consumers were lured in by airy fabrics and vibrant patterns, only to discover a dirty secret—they were falling in love with lowbrow underwear.
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