Hasta La Creative!

Lee Jeans are back, and they’re full of action.

After fading from pop consciousness in recent years, the denim label has launched a major rebranding campaign from GSD&M, themed “Move Your Lee,” featuring a tongue-in-cheek portrayal of the archetypical “Lee Man” and “Lee Woman” getting into all kinds of hijinks, thanks to their pants.

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Honda’s “Cog,” made by Wieden + Kennedy in 2003, is one of the most famous car ads of all time. The remarkable Rube Goldberg-style spot featured a chain reaction of car parts that culminated in a finished Honda Accord. It took more than four months of prep time and 70 takes for the final shoot.

“How often do viewers get a glimpse of a car in anything less than the most flattering light, let alone disassembled with parts strewn around? It’s a testament to a brave client and agency,” Adweek’s Eleftheria Parpis wrote at the time.

The spot remains iconic. A couple of years ago, W+K’s Neil Christie even received a letter from a 10-year-old girl who seemed to have fallen in love with the ad. “It was astonishing how you did all of it,” she wrote. “How do you make it so smooth? It must have taken you months to get it right.”

Now, Honda Canada and the Ontario Honda Dealers—and ad agency ds+p—have made the first official sequel to “Cog.” Check it out below. Everything goes great. Until it doesn’t.

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Channel 4 in Britain recently made one of the greatest ads ever about disability with “We’re the Superhumans.” The spot, timed to the 2016 Paralympic Games, was a follow-up to 2012’s “Meet the Superhumans” but went well beyond the original to create its own brilliant, freewheeling world of fun.

But it didn’t end there. Channel 4 also dreamed up a companion contest called “Superhumans Wanted,” which challenged U.K. brands to develop a bold, creative campaign with disability and diversity at its core.

The winner has just been announced, and it’s pretty great—though quite different than the larger-than-life “Superhumans” spots. It’s a campaign for candy brand Maltesers, and the ads, by AMV BBDO, feature disabled actors telling amusing stories of awkward everyday situations that involved their disability in some way.

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Southwest Airlines jets back to the future in new work from GSD&M, revisiting its “Wanna Get Away” campaign, which flew off the radar almost a decade ago.

GSD&M developed the concept for Southwest in 1998, and the tagline propelled a series of ads that ran for the next 10 years. Lest anyone forget, the original spots presented folks seeking to escape from all manner of comically embarrassing situations.

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“Boats run on diesel and coffee.”

That pearl of wisdom comes courtesy of Glen Miller, a tugboat captain who stars in “The Harbor That Never Sleeps,” one of several new 360-degree videos from Dunkin’ Donuts.

The brand’s “Always Running” film series begins rolling out this week across Discovery’s online platforms in a deal fashioned by Hill Holliday media agency Trilia. Produced by Discovery’s creative team, with agency input, the content focuses on average folks whose busy lives are powered, at least partly, by coffee.

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No single decade in recent memory has a monopoly on style. Or questionable exercise methods.

A new video, “The History of Exercise,” stars Nick Offerman and Michelle Obama looking back on past—and present—contraptions for working out, as a way to celebrate the 60th anniversary of the President’s Council on Fitness, Sports & Nutrition.

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Microsoft is still getting catty with Apple. This time, in song.

A new ad for the Surface Pro 4 pokes fun at the Macbook Air, continuing one of the Windows giant’s favorite traditions of recent years—mocking Siri, and other aspects of Apple products, in its marketing.

Unlike previous commercials, though, this attack—from M:United and Reset director Daniel Warwick—comes in musical form, with a man praising the Microsoft tablet and berating the Apple laptop in pop honky-tonk rhymes that might leave you laughing, or else curled up on the floor in the fetal position crying in pain.

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Coca-Cola’s grown tired of happiness, and is moving on to magic. As one does.

In “Taste the Magic,” a new spot by agency David, a waiter approaches a table that’s ordered an unusual amount of Coca-Colas. (Really, nobody wanted anything else?) A woman tells him she didn’t order a regular Coke. No problem! Before her eyes, he transforms it into a Coca-Cola Zero. 

It turns out this is no ordinary waiter. This is Justin Flom, a resident Las Vegas magician and social media star. 

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And now for something completely different in an election season dominated by Hillary Clinton and Donald Trump—a political ad starring “Dead Abe Lincoln” telling voters they “just got screwed” by the two-party system.

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They’re tiny hard candies that may be small enough to fit between your thumb and forefinger, but they’re still packed with adventure, says a fun new campaign from The Martin Agency.

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