This week is American Craft Beer Week. To celebrate, craft brewers have teamed up to create a single beer, which is being made using the same recipe by more than 100 craft brewers—and in an act of even greater unity, features the names of 4,490 craft brewers from all 50 states on the can.
Last month, more than 200 gravestones appeared in the Mediterranean Sea, about 200 meters off the Aegean coast of Turkey. Made of waterproof styrofoam that resembled marble, and anchored with weights, each stone bore the name of a Syrian refugee who died in the water while trying to reach Europe.
Created by TBWAIstanbul for humanitarian aid group Support of Life, the “Sea Cemetery” bobbed on the waves like a cluster of buoys, eerie monuments to human tragedy.
Agencies talk a lot about brand DNA. Well, this Brooklyn agency’s brand is its DNA.
Travis Weihermuller and Dominic Santalucia want their shop, lifeblood, to explore “what makes us human.” So, they did so literally with their brand identity—by having their DNA analyzed in a lab, and pulling sequences that were unique to each of them.
Last week we showed you a pretty cool livestreamed movie poster at Disneyland, featuring Johnny Depp interacting with fans in real time as the Mad Hatter from the upcoming Disney film Through the Looking Glass.
The execution was done by Denizen Company, whose co-founders, Joel Jensen and Joseph Matsushima, gave us some insight into how it was done.
Hundreds of years from now, a new bionic race of human beings will look back on this moment—among other vestiges of our time—and conclude we all shared a god after all. (It’s happened before.)
Remember Glimpse, the socially conscious agency that wants to fill a London subway station with nothing but billboards of cats? With just three days left on their Kickstarter campaign, they’ve found a way to sweeten the deal.
Battersea, the animal rescue center and one of the U.K.’s biggest charities, has agreed to partner with Glimpse to put stray cats on the posters—so, in addition to thinking fewer ad-cluttered thoughts on their commute, Londoners may actually be able to take a furry friend home with them.
But that’s not all. The agency could still use help getting this off the ground.
Kyrie Irving has an arsenal of secret tricks that make him great at basketball, but his latest reveal may be his most surprising edge yet—his own personal donut.
Ad agencies will eventually tire of fake documentary videos, we promise—but not before Optus has a chance to reveal that, yes, Olympic swimmer Ian Thorpe’s Thorpedo Pool Cleaning ad was a joke.
It started out, reportedly, with a single word: “HI.”
That was early last week. By the weekend, a full-blown Post-it note art war had erupted on Canal Street in New York City, with a number of agencies participating—including Havas Worldwide, Horizon Media, Cake Group and Harrison and Star.
On social media, the posts have been tagged #canalnotes and #postitwar and have been flooding in. It’s a wonder any client work was getting done at these shops last week.
Here’s a gum for people who feel they’ve bitten off more than they can chew.
Wrigley’s Orbit is rolling out a new campaign tagged “Time to Shine,” a shift from the brand’s familiar “Just brushed clean feeling” to something more aspirational.
“The idea is that when you have a clean mouth or fresh breath, you feel more confident,” John Starkey, regional vice president of marketing at Wrigley Americas, tells AdFreak. “The scripts are a celebration of what can happen when you feel ready to take on your ‘Time to Shine’ moment.”
To push its JetBlue Card—and hopefully drive some impulse trip planning—JetBlue created a digital billboard that tells people standing in Times Square how quickly they can get to nicer climes, right from where they’re standing.
The Android-based billboard, created with OutFront Media, uses the Google Maps API and JetBlue’s active flight schedule to produce driving and flight data in real time. Whenever people see a special hashtag, the first person to tweet it with the JetBlue Twitter handle can score a voucher for a round-trip flight.
When New England Patriots quarterback Tom Brady needs a break from bickering with the NFL, he goes to the gaudiest hotel on planet Earth to sleep on a specialty mattress that will never deflate.
From smart motorcycle windshields to surfboards that keep you connected, Samsung’s gotten damn good at applying abstract technical features to the real world.
“Sister,” though, is lower-key and closer to home. Made by Leo Burnett to promote the low-light capabilities of its Galaxy S7 and S7 Edge mobile handsets, the ad opens on a familiar (and for us, still quite palpable) scenario: One little girl who can’t get to sleep, because she’s terrified of the dark.
Millennials will be young forever, so they don’t have to think about stuff like retirement or pension plans.
Just in case that logic proves wrong, the government of Ontario, Canada, teamed up with ad agency Bensimon Byrne—of absurd beer slogans fame—for a series of online spots designed to get 18- to 35-year-olds thinking about their golden years.
Breaking this week, the videos, each more than two minutes long, promote a new offering called the Ontario Retirement Pension Plan. Each sets up a “generational exchange of wisdom” that pairs a retiree with a millennial. The twenty-somethings—all high-profile influencers in Canada—learn what retirement is about, and the seniors get a crash course in popular culture.
British cereal brand Alpen sends up sunny start-your-day-right clichés in two fun 30-second ads by BBH London—because a good breakfast cereal can’t guarantee you’ll have a good day … but at least you’ll enjoy the meal.
In its latest effort to pitch Autotrader to the 18- to 35-year-old crowd, Zambezi casts the online service as a kind of Tinder for millennials looking to hook up with new cars.
Our story takes place in and around a music festival, where a millennial guy and gal, dissatisfied with their respective means of transportation—and in the girl’s case, her current boyfriend—form an instant attraction.
Twinkle, twinkle, little car.
Subaru Canada channels the magical feeling of a night drive beneath celestial lights in a new campaign from Red Urban. Developed with the Royal Astronomical Society of Canada, #SubaruDarkSky invites Canadians to venture far from the haze of cities and suburbs to study the heavens.
It’s not enough for Johnnie Ingram to leave his footprint on the ad business.
The new creative director at Team One in Los Angeles had himself rendered in 3-D so his friends and former colleagues “can have a little piece of Johnnie wherever they may go,” according to the agency’s tongue-in-cheek announcement of his arrival on the West Coast.
Two years after making one of the most famous PSAs about the Syrian crisis, Save the Children has unleashed a sequel—which follows the girl from the original as she flees the war zone and becomes a refugee.
Lauded for its brutal, cinematic imagery and its creative path to empathy, the original spot, which has 53 million views and counting, imagined if the war in Syria were to happen in London. It used the structure of popular one-second-a-day videos to show an ordinary middle-class British girl’s world falling apart over a year, from birthday to birthday, as her country plunges into war.
The new video, shot in the same style by the same agency (Don’t Panic London), catches up with the same girl—11-year-old Lily—as she flees the U.K. as a refugee. Two years on, things have deteriorated for Lily, just as they have for kids in Syria and for Syrian child refugees.
One person’s waste is another’s treasure.
In partnership with Action on Addiction, Leo Burnett London is putting that little chestnut to work with “The Dry/Clean Initiative,” a program that helps recovering addicts dress for job interviews, using clothing that was never picked up from the dry cleaners.
The case study tells us 15 percent of dry cleaning is never claimed (per the Columbus Dispatch). We also learn the story of Debbie, the first Dry/Clean Initiative benefactee.
The Sid Lee Collective, an agency incubator for Sid Lee’s non-commercial creative projects, took a few choice Donald Trump quotes and transformed them into an unofficial Cards Against Humanity expansion pack—Trump Against Humanity: A Party Game About a Horrible Person.
Seriously. You couldn’t make this shit up, and neither did they.
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