Hasta La Creative!

With the US-Germany World Cup showdown getting underway in a matter of minutes, we figure it’s rather timely to mention the man above, who’s going by the name of “Teddy Goalsevelt” but is actually one Mike D’Amico, an ACD at Chicago-based, WPP-owned agency, Cavalry. Those who watched the US-Portugal stunner on Sunday may have seen D’Amico hamming it up as his Teddy Roosevelt character and rallying U.S. soccer fans on the telly (he even joined in on a pic with Super Bowl XLVIII MVP/Seahawks linebacker Malcolm Smith earlier in the week according to Deadspin commenters). Now, the very optimistic D’Amico, who’s also president of the Chicago chapter of US soccer fanatics the American Outlaws, wants to continue in his efforts as the USMNT’s unofficial mascot down in Brazil should team USA (fingers crossed) make it to the knockout round.

How? Well, with the aid of his cohorts at Cavalry (who count clients including Coors Light), Mr. D’Amico has launched a GoFundMe site asking for fan help to keep him and his character in Brazil through the tournament…or as far as the US goes, we imagine. We’ll see what transpires in the next couple of hours, but thus far, D’Amico and company have raised nearly $2K in less than 24 hours and will match the first $2,500 donated. You can check out the Facebook page here for more info and go to the GoFundMe site to donate here. Now, who’s ready to join in on the by-now-familiar “I believe that we will win!” chant?

Also: here’s a supportive tweet from Listerine (and AOR MRY):

Huge match today. But #USA should like their chances—especially with #TeddyGoalsevelt leading the charge. #WorldCup pic.twitter.com/VSmCR4TMYS

— Listerine Global (@ListerineGlobal) June 26, 2014

New Career Opportunities Daily: The best jobs in media.

To promote Virgin Media’s “comprehensive new bundle of technology services” BBH London teamed up with creative company th2ng (pronounced “thing two”) for a visceral visual demonstration of just how big the bundle package is.

They created a series of five online spots, “Conceived, devised, and delivered on an extremely tight deadline” that show the inflation of a series of everyday items to the breaking point. While the end results of continuously inflating the items — which include  a pair of dishwashing gloves, a standard suitcase, a hot water bottle, and a six-foot tall dinosaur — is predictable, it makes for suspenseful viewing since you don’t know when the explosive moment will occur. Directors Dan Lumb and Crinan Campbell say that, despite the time constraints, this was still “the project of their dreams.”

Following the launch of the first video in the series on June 16th, viewers had the opportunity to vote online for what they would like to see explode next. You can watch the original video above, and stick around for more explosions and credits after the jump. (more…)

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Last month, Fallon launched a new campaign for Henkel’s Loctite Adhesives, promoting Loctite Super Glue with a thoroughly ridiculous 30-second television spot featuring fanny pack dancing. Now the agency has continued their campaign with two more television spots, which, unsurprisingly, continue the goofiness trend for the brand.

One of the new 30-second spots, “Breakage” (featured above), sees a man so enamored with Loctite’s adhesive power that he fantasizes about breaking things, just so he and his buddy can glue them back together. The similarly toned “Shoe” sees the same man apprehensive about a shoe emergency. He glues the shoe together and then decides to try to put some weight on it, ensuing in a fairly predictable scenario. Both spots, which were directed by Emmy-winning director David Shane and will debut this week, conclude with a clip from the original campaign spot “Win at Glue.” Stick around for credits and “Shoe” after the jump. (more…)

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Since it’s hard to market a British beer on July 4th, Stephen Merchant implores viewers to enjoy a Newcastle while celebrating “Independence Eve” on July 3rd and imagining how great it would have been if Great Britain had won the Revolutionary War in a new online spot from Droga 5.

Entitled “If We Won,” the spot sees Merchant trying on an “incredibly convincing American accent” before asking, “Do you really still have to celebrate your emancipation from us? That’s like your girlfriend breaking up with you and then celebrating with fireworks. Every year. For 300 years.” He then goes on to list all the ways America would be better if it were still a British colony, including “better comedy, news, TV programs,”  and way better curse words.

“In the late 1700s, colonial Americans risked life and limb to fight for their freedom,” Newcastle Brown Ale Brand Director Quinn Kilbury told Adweek. “Today, we’re running the very real risk of people totally not getting the joke here, and we think that’s pretty patriotic.”

Judging from a cursory glimpse at the YouTube comments section, that was a very real risk indeed. Stick around for limited credits after the jump.  (more…)

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DDB New York has named Chris Brown as its new president and chief executive officer, succeeding Peter Hempel, “who shifts to the new role of CEO of DDB Group, a larger collection of agencies that includes DDB, Tribal, DDB Remedy and Uproar@DDB,” Adweek reports. Hempel has held the role of DDB New York CEO since 2005

Brown will begin his new position in September, departing from his role as Australian CEO of DDB Group, which he has held since 2012. Prior to that, Brown served as group managing director at DDB Group Sydney and started out at DDB back in 1997 as business director of DDB London. As president and CEO of the New York office, he will oversee work on such accounts as Johnson & Johnson, ExxonMobil, Unilever,Electrolux, New York Lottery,  Merck, and Cotton.

New Career Opportunities Daily: The best jobs in media.

A safe-driving PSA for Northern Ireland’s Department of the Environment by Belfast agency LyleBailie International has created an international stir with its disturbing imagery. The 60-second PSA, which only airs after 9 P.M., has been criticized for going too far to make its point, “and some news outlets have posted ‘trigger warnings’ about the strong content,” Adweek reports.

The PSA, entitled “Classroom” begins with a classroom of children preparing for a field trip and exploring a serene natural environment, with an ominous cover of “Sweet Child of Mine” hinting at the violence to come. At around the 30-second mark we see footage of a driver carelessly speeding along a country road, and around 10 seconds later the segments converge as the driver loses control of his vehicle, and launches off the road, killing the group of children. Although the scene is not particularly graphic, it has been met with varying criticism as being over-the-top, unrealistic, and even traumatizing. “Since 2000, speeding has killed a classroom of our children,” says the voiceover at the PSA’s conclusion. “You can never control the consequences if you speed.”

Whatever you think about the spot’s approach, it is gaining international attention for the issue of speeding, with over 1.5 million views on YouTube since being uploaded a week ago and plenty of media coverage. (more…)

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The Effies Effectiveness Campaign recently named New York agency The Terri & Sandy Solution as one of North America’s 15 most efficient.

Don’t feel bad if you haven’t heard of them; they’re used to it.

And they’re humble, too: after learning about their Effie win, T&SS created a hyper-local campaign designed to extend a congratulatory hand to their fellow Most Effective Manhattan agencies: Droga5, Mekanism, Mother NY and Wieden+Kennedy.

In order to make sure the message was received, T&SS created four different layouts and contacted the buying gurus at Media Worx to score placements reading “Congratulations (from the agency you had to Google)” at the subway stops closest to other winners’ offices.

That’s not all, though.

(more…)

New Career Opportunities Daily: The best jobs in media.

DigitasLBi and Tide leveraged Twitter’s two-month-old pinned tweet feature to highlight a new Game of Thrones themed infographic, Adweek reports, the latest sign that the brand isn’t afraid of a little blood.

Blood, of course, was the number one stain for the fourth season based on George R.R. Martin’s A Song of Ice and Fire series, with a whopping 530 stains (as the infographic shows). That’s enough to finish well ahead of the runner up, dirt, which comes in at 156. The infographic also shows the “Most Used Stain Makers” — nail/cross, followed by sword — and a slew of least used stain makers that nontheless left a lasting impression (and probably never came out), such as mammoth, wolf, and a frying pan. Tide’s infographic ran with the title “A Season of Stains,” while referring viewers to Tide’s Stain Brain app. It was a fun diversion for fans of the show (who isn’t?) and has thus far received 1,351 retweets and 1,575 favorites. The infographic follows in the spirit of Tide’s Carrie-themed Halloween Vine video and last summer’s Vine for Shark Week, positioning the brand as the antidote to bloody messes. As Adweek pointed out, this makes a lot of sense for a brand attempting to appeal to parents, for whom blood and grass stains (which accounted for just one of the Game of Thrones stains this season) are an everyday reality.

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Estée Lauder has chosen Johannes Leonardo for global creative assignment, including both traditional and digital ads, Adweek reports.

The decision follows a creative review in which Sid Lee was also identified as a finalist, and also included McKinney in initial presentations. While global spending figures were not available, Adweek reported the brand spent around $100 million in media last year in the U.S. alone. Estée Lauder has historically opted for regional campaigns, but looks to create global campaigns going forward. While “Johannes Leonardo referred calls to the New York-based Estée Lauder,” and Estée Lauder refused to comment, Adweek sources “said that the company had told the finalists of its decision.” Johannes Leonardo will not be responsible for global media, which will remain at Omnicom Group’s OMD.

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As we mentioned back in April, Mike’s Hard Lemonade has decided to concentrate exclusively on digital advertising, also choosing to shop around for agencies on a project-to-project basis after parting ways with Grey last year. Chicago agency Tris3ct, which also led a recent 15th anniversary spot, worked with the brand to celebrate their one millionth Facebook fan.

To commemorate the milestone, Tris3ct and Mike’s Hard Lemonade developed a 24-hour rebrand to Paul’s in honor of the millionth fan. The brand marked the name change with updated Facebook and Twitter pages, and a revamped website. They also printed out a bunch of Paul’s swag, had a Paul’s cake made and surprised Paul at his place of work to celebrate. Of course, they also documented the whole thing, posting a 90-second video to YouTube and the brand’s Facebook page. You can catch the video above, which marks at least the third effort from the Chicago agency for the brand, starting with “Shandymatic” last summer.

New Career Opportunities Daily: The best jobs in media.