Bayer to Consolidate Agency Work Again

Bayer consumer

Just one month after finalizing its acquisition of rival Merck’s over-the-counter pharmaceuticals business, Bayer is making some changes in its agency lineup.

Specifically, the company is consolidating its business with its two incumbent agencies; Havas and other parties will lose the work.

For context, Bayer’s last major consolidation occurred in 2010, with the company awarding creative duties to WPP (Ogilvy/JWT) and Omnicom (BBDO/CDM Group) and media to GroupM.

The first big move to follow the acquisition was the shift in media agencies at Merck: the work went from Initiative to MediaCom. Today’s announcement, however, marks the end of an extended partnership between Bayer and Havas. Moving forward, it seems that all creative will belong to WPP and Omnicom.

Internal memo after the jump.

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RAPP Names New CEO

This morning Omnicom Group announced a new CEO for its RAPP agency, fresh off its win in NBC Universal’s recent Hackathon.

Alexei Orlov has decades of work under his belt at both agency and in-house positions. He most recently served as CMO at Volkswagen Group for its largest market, Greater China & ASEAN, and previously “held a number of senior positions” at Wunderman Worldwide before becoming Senior Partner at The Partnership and “[supporting] draftFCB in Europe.”

Orlov writes:

“RAPP is well-regarded as one of the world’s leading integrated agencies for the connected age, bringing brands and people together in compelling and authentic ways. With RAPP’s excellent teams and extensive global reach and experience, we will further build upon our capabilities to deliver highly relevant and impactful ways for our clients to reach, engage and support customers and consumers.”

Orlov will report directly to DAS Group Chairman/CEO Dale A. Adams; he replaces CEO Bob Horvath, who spent eight years in the position and will now be RAPP’s Global Chairman.

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Wrigley Extra Gum Commercial

Voici une très belle publicité pour la marque de chewing-gum Wrigley Extra Gum. Pensée par Omnicom Group’s Energy BBDO, cette création nous invite à découvrir le lien entre un père et sa fille, illustré par des grues d’origami en papier d’emballage partagées à travers les années. A découvrir en vidéo dans la suite.

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