Jun
23
Ad Spending Surpasses Pre-Recession Numbers of $109B
Posted in: UncategorizedWhen the recession hit America with a huge thud, big business began to reconsider its residual income and closed up the budgets. Of course this hurt advertising agencies in a big way and many experts thought they would never recover, but this article from AdAge seems to contradict the naysayers once and for all.
Total spending among the 100 Leading National Advertisers (LNA) reached a record $108.6 billion in 2013, passing the previous spending peak set in pre-recession 2007.
Quick, call your clients…
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