Hasta La Creative!

This evening Young & Rubicam announced the promotion of two key executives.
Jim Radosevic will be President of Y&R New York and Sean Howard will be COO of Y&R North America, effective immediately.

Radosevic, who previously served as EVP and Global Creative Director of the agency’s New York office, most recently worked on the “Beginnings” campaign for Dell. He will report to North America President and CEO Matt Anthony, who chose him to launch VML‘s New York office before he joined the Y&R team in 2011.

Howard has been General Manager of the New York office since 2012; in his new role, he will be “responsible for ensuring collaboration across offices”. Prior to joining Y&R, Howard was Global Client Services Director at Wunderman, where he led the T-Mobile and Microsoft accounts.

Anthony writes:
“Jim has the rare ability to successfully wear several hats – digital creative, business manager, client leader, team builder and brand advocate…and Sean will be absolutely critical in helping me build and develop [our] competitive advantages across the network.”

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Tonight, Y&R is launching a new multimedia campaign for Dell called “Beginnings” that “celebrates the reawakening of the entrepreneurial spirit upon which the company was founded.” The campaign, created in conjunction with WPP sibling VML along with Dell, will include broadcast, digital, OOH and print work and is the first major effort for the brand since it officially went private a couple of months ago.

“Beginnings” is an homage to the “modest starts of some of Dell’s most notable corporate customers,” including Whole Foods, Under Armour, Skype, TripAdvisor, and Shutterfly. The campaign kicks off tonight with a TV spot celebrating the dreamers who recognize that innovation starts with new ideas. Set to a cover of “This Magic Moment” by The Felice Brothers, the ad goes through the humble beginnings of these and other successful corporate customers before likening them to Dell’s own humble beginnings, in a dorm room in 1984. The spot’s unfettered optimism seems appropriate for the start of a new year, and it only makes sense for the company to look back at its history, given its recent leveraged buyout.

The full 60 second ad will be followed by both the full version and a 30 second abridged version airing across broadcast and cable networks for the next several weeks, including during the 2014 Winter Olympics in February.

The television campaign will be accompanied by “high-impact digital and OOH billboards…in Times Square, with the TV spot and banners viewable on Taxi TV in cabs throughout the city.” There will also be a “mix of traditional and digital billboards” at the Austin-Bergstrom International Airport in Austin, Texas. Credits after the jump. continued…

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