Hasta La Creative!

Fine, previously known as Fine Design Group, is one of the oldest “digital agencies” around. After founding the company in the halcyon dial-up days of 1994, brothers Kenn Fine and Steven Fine created “some of the first marketing websites on the public Internet” with the help of partner Josh Kelly.

While the Fine brothers made their livings in molecular biology and bicycle apparel, Kelly had a different kind of background: advertising. In fact, he played a marketing role at DDB/Publicis early in his career, which explains the future direction of his partners’ digital branding business.

Now the Fine brothers have progressed, through two decades of digital work, to become a shop specializing in the sorts of things that dominate conversations in the ad industry: “websites, mobile sites, digital video, applications, social media, and search engines.” In their own words, they’re “an agency for the digital age.”

The redesign specialists recently gave their own home page a makeover and changed their name — and they collectively answered our questions about their own rebranding and the future of the agency model in the digital world.

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