Havas Worldwide Chicago Hires Creative Director of Design

Chicago-based artist, designer, photographer and NoPattern Studio founder Chuck Anderson has joined Havas Worldwide Chicago as creative director of design. He will be responsible for setting the overall design vision for the agency, “infusing a sense of craft into client work,” and mentoring young talent.

Anderson founded NoPattern Studio when he was just 18 and, despite no formal training and the decision to forego college, he has worked with clients such as ESPN, Nike, Absolut, Burton, McDonald’s Google and Microsoft. He was also named a Design Icon by Computer Arts Magazine in 2010. Andserson will continue heading NoPattern Studio in addition to his role at Havas.

“Individual creativity is not only allowed, but encouraged here at Havas. We are a better agency because of the unique talent and perspectives people bring to the table,” said Jason Peterson, chief creative officer, Chicago and North America, in a statement. “Chuck isn’t a ‘cookie-cutter’ creative—he brings a strong vision along with incredible experience honing his craft while running his own design studio. He embodies the perfect mix of talent and passion for design, and I think he’ll raise the bar and inspire all of us at the agency to do amazing work, whether for clients or our own individual passion projects.”

“I have been fiercely independent for 11 years doing my own thing, but feel ready to take the leap into a team role,” Anderson added. “…my approach to creativity has always been about adding excitement in new places. I feel that same sense of creative energy at Havas. It’s like the stars have aligned and I’m really excited to collaborate with the teams and mentor young designers who are just learning the ropes.”

Anderson also seems quite taken with the Havas office and has already begun promoting the agency’s lifestyle to his Twitter followers.

Havas Worldwide Chicago Launches ‘Streaker’ for DishLATINO

Havas Worldwide Chicago has launched a new campaign for DishLATINO, “the category leader for Spanish Tier Pay TV satellite subscription services.”

The campaign, entitled “Streaker” is built around a 30-second online spot starring Eugenio Derbez. During a fictional match between Barcelona and Manchester City, Derbez runs onto the field wearing nothing but sneakers and interferes with a play. The humorous approach is designed to raise awareness and drive subscriptions for the service among viewers. The brand leaked a grainy, seemingly amateur version of the footage to build anticipation of the launch, which went on to gain over 2 million views on YouTube. DishLATINO also created sensationalized newspaper wraps across Latino markets in Los Angeles, New York, Miami, Chicago and Houston “reporting” on the streaking incident and subsequent arrest. On April Fool’s Day, the brand finally revealed the streaker’s identity and impetus for the stunt.

“Pay TV is one of the most challenging consumer categories, with extremely high levels of customer dissatisfaction,” said Jason Peterson, chief creative officer, Havas Worldwide Chicago & North America, in a statement. “We’re really proud to launch this new campaign because it’s a testament to power of understanding your consumer base and finding a way, through story-telling, social savvy, and finding the perfect spokesperson, to cut through the clutter and create positive emotions around your brand.”

Credits:

Chief Creative Officer: Jason Peterson
Group Creative Director: Bernardo Gomez
Copywriter: Mario Reinoso
Art Director: Baltazar Rosiles
Media Account Director: Christa Chavez
Account Executive: Sabrina Avilés, Marcella Astini
Head of Production: David Evans
Producer: Gilda Zevallos
Director: Nico Entel, Pix TAlarico
Production Company: Red Creek
Post-Production Company: Makiné
Sound Studio: Tono Estudios

Havas Taps Former College Football Stars for DISH Network

Havas Worldwide Chicago tapped former college football stars Matt Leinart, Heath Shuler and Brian Bosworth in their latest spot for DISH Network, promoting the DISH Anywhere app.

Also featuring the kangaroo mascots that just refuse to go away, the spot finds the three athletes deciding to head back to college after misunderstanding a conversation about watching live college football anywhere with DISH’s app. This is about as painful as the rest of DISH’s recent advertising, with the involvement of Leinart, Shuler and Bosworth the only thing really differentiating it. Hardcore college football fans might get a kick out of seeing the trio, but for the rest of us this is just another annoying DISH ad. Credits after the jump. (more…)

New Career Opportunities Daily: The best jobs in media.

Havas Chicago Goes Bilingual for DISH Network

Yesterday marked something of a minor cultural milestone: the  first-ever Spanish language YouTube masthead in the U.S. went live and ran all day on Times Square’s NASDAQ tower screen. Havas Chicago handled creative for the campaign, which adopted World Cup themes to promote the DishLATINO brand to the general market with a little help from that classic duo, T and A.

There’s a multi-faceted promo page, but here’s the English-language version of the spot:

DISH reportedly worked with Havas on the creative and partnered with Google on YouTube promo strategies, reporting “above-average click through and video completion rates.”

Spanish version and credits after the jump.

(more…)

New Career Opportunities Daily: The best jobs in media.

Havas Brings the March Madness for DISH Network

Havas Worldwide Chicago has launched a new March Madness campaign for DISH Network featuring a new kangaroo mascot, which also marks Havas’ first campaign for the company since being named lead digital agency last summer.

The kangaroo mascot, voiced by Rebel Wilson, makes her debut in the TV spot “Mobile Basketball.” In the 30-second spot, the kangaroo shows off the DISH Network’s capabilities by watching college basketball at work, only pretending to be engaged in actual work when the boss walks by. While the spot never quite hits the humorous mark it’s aiming for, it’s still world’s ahead of the campaign’s painful digital spot, “Fight Song.” As you might have guessed, the 30 second spot is built around a “fight song” for DISH Network (in the style of college team’s fight songs) extolling the Network’s ability to let you watch March Madness games anywhere. “Fight Song” will run on sites like ESPN.com, where it will most likely be muted after approximately 1.2 seconds. Havas’s campaign also includes social media activations on Facebook and Twitter featuring the new mascot. Stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Here’s the Memo Regarding Moran’s Arrival at Havas NY

Well, as you may have heard, Darren Moran has officially joined Havas Worldwide’s New York office as its new chief creative officer. Once again, we’ve obtained a memo (confirmed legit), this time sent from Havas global president Andrew Benett (who also doubles as NY CEO) to staff just a couple of hours ago regarding Moran’s arrival. The newly minted CCO most recently spent his second tour of duty at BBDO New York, which he rejoined just last fall as executive creative director. During his career, the creative exec also served as EVP/chief creative officer at Draftfcb NY.

Anyhow, feel free to check out Benett’s memo, which also mentions a few other key leadership notes, in full after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

FYI, New York Festivals Has 40 Tix to Give Away for This Week’s ‘New York Show’

The folks at New York Festivals are putting on their annual “New York Show” beginning this Wednesday, May 1st at the New York Public Library (video from last year’s event above). Seeing as they sponsored our January AgencySpy party and all, we’re sending back a little lunchtime love and letting you know that the NYF currently has 40 tickets up for grabs for the two-day creative-focused event, which will include speakers such as Havas Worldwide CCO Jason Peterson, Saatchi & Saatchi worldwide digital CD Tom Eslinger and David Rolfe, head of integrated production at BBDO. If a bevy of creative speaking sessions as well as cocktail events, an Awards gala and other activities tickle your fancy, you can register here for a free ticket. Make sure to fill out all the fields and use the code 8888 to have at ‘em.

New Career Opportunities Daily: The best jobs in media.

Rogers Joins Up with Havas Discovery

We’ve received confirmation that Carl Rogers has assumed the role of executive creative director at what is now Havas Discovery, the digital/analytics/CRM arm of Havas Worldwide. Last we recall, Rogers parted ways with Grey New York, where he last served as VP/creative on the Pantene business, a year ago. Unlike what tipsters are saying, though, Rogers joining Havas Discovery was not the handiwork of the agency’s Chicago CCO, Jason Peterson, but rather Paul Marobella, president of Havas Discovery.From what we’re hearing, British native Rogers is working across offices ranging from Chicago to Baltimore.

During his career, the creative has also served as copywriter/CD at the likes of Critical Mass, StrawberryFrog and Dentsu Amsterdam.

New Career Opportunities Daily: The best jobs in media.