Hasta La Creative!

She’s 58, because we’re 40.
Sea Rescue. Saving lives since 1967.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Published: December 2007

He’s 23, because we’re 40.
Sea Rescue. Saving lives since 1967.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Published: December 2007

She’s 67, because we’re 40.
Sea Rescue. Saving lives since 1967.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Published: December 2007

The world can change in a day. Don’t miss your daily edition of in-depth news.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Directors: Kirk Gainsford, Alistair Morgan
Art Director: Brian Bainbridge
Copywriter: Simon Lotze
Photographer: Corbis
Published: January 2008

Ditch the itch.

Advertising Agency: Saatchi & Saatchi South Africa
Creative Directors: Michael Blore, Liam Wielopolski
Art Director: Davie Reid
Copywriter: Stevie Anderson
Art Buyer: Simone Allem
Photographer: Clive Stewart

Scary things happen in the dark

Lately in South Africa there have been many power outs due growing infrastructure. So everybody should get the ER Lamp that turns on when the lights go off. Who knows what we could be enduring in the dark in our everyday lives. This campaign uses night-vision to demonstrate just that. Be it someone drinking water from grandpa’s false teeth cup, sitting on a sleeping child or missing the toilet bowl.

Advertising Agency: DDB Johannesburg South Africa
Creative Director: Gareth Lessing
Art Director: Andre Vrdoljak
Copywriter: Claudi Potter
Photographer: Clive Stewart
Published: December 2007

Scary things happen in the dark

Lately in South Africa there have been many power outs due growing infrastructure. So everybody should get the ER Lamp that turns on when the lights go off. Who knows what we could be enduring in the dark in our everyday lives. This campaign uses night-vision to demonstrate just that. Be it someone drinking water from grandpa’s false teeth cup, sitting on a sleeping child or missing the toilet bowl.

Advertising Agency: DDB Johannesburg South Africa
Creative Director: Gareth Lessing
Art Director: Andre Vrdoljak
Copywriter: Claudi Potter
Photographer: Clive Stewart
Published: December 2007

Advertising Agency: DDB Johannesburg, South Africa
Creative Director: Gareth Lessing
Art Directors: Andre Vrdoljak, Madel Fourie
Copywriter: Claudi Potter
Agency Producer: Kathy Scharrer
Production Company: Velocity
Director: Anton Visser
Editor: James
Music Company: Barry Dean
Published: November 2007

For the love of writing.

Advertising Agency: The Jupiter Drawing Room, South Africa
Creative Director: Livio Tronchin
Art Director: Jamie Mietz
Copywriter: Johnathan Commerford
Typographer: Joanne Thomas
Executive Creative Director: Ross Chowles

Advertising Agency: Publicis, Johannesburg, South Africa
Creative Director: Kady Winetzki
Art Director: Kamlesh Jogee
Copywriter: Des Williams
Illustrator: George Greyling
Photographer: Michael Meyersfeld
Published: September 2007