On average, a truckload of plastic is discarded in the ocean every minute and, barring any change to policies or behavior, the world will produce four times as much plastic by 2050 compared to this year. Greenpeace is highlighting the plastic pollution crisis with a striking campaign that artistically depicts original plastic products thrown away…
A skate crew in London that aims to empower marginalized communities is the inspiration for a new campaign from British telco Virgin Media. The ad stars Aamira, who is part of Melanin Skate Gals & Pals, a London-based group of skaters from Black, ethnic minority and queer backgrounds. Aamira befriends the crew after a disappointing…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Think of the Hot Wings Ever throw away hot wings with meat still on the bone? Cameron Jordan of the New Orleans Saints wants to talk about it. Together with Hidden Valley, Jordan introduces the Coalition…
The metaverse has become such a hot topic in marketing, that you’d be forgiven for thinking some brands need to step away from the bandwagon. Recently, a bank in Thailand satirized marketers’ fixation with the virtual worlds by shooting an entire commercial in one. Aiming to reach a younger and blockchain-savvy generation, Thai bank First…
Just a mention of Folgers coffee conjures the saccharine sweetness of its indelible jingle and the gauzy, warm images of a Middle American family languidly rising to the caffeinated scent coming from the auto-drip maker. The J.M. Smucker coffee maker is hitting a hard pause on that image. The title of Folgers new campaign, “Bad…
When there is so much advertising taking place around the Super Bowl, how do brands generate ads to stand out–whether they are running during the game itself or not? Well usually it involves celebrities and this year doesn’t look to be any different on that front, but what activities will brands be running to drive…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Captain Morgan’s Super (Punch) Bowl Sometimes–not often, but sometimes–an invention comes along that changes how people view not just the world, but themselves. The printing press, for example. Or the automobile. The iPhone. To be clear,…
It’s usually difficult for most people to empathize with thieves, but the burglars in this campaign from ebike brand VanMoof have a certain charm. VanMoof, which is based in Amsterdam, gives the spotlight to so-called “super thieves” in an ad promoting its security features. The stop-motion animation introduces a cast of unusual characters who are…
Ad spend is set to grow by 9.2% this year, fueled by the rise in digital activity which is expected to account for over half (55.5%) at $408 billion. According to the Dentsu Global Ad Spend Forecast, spend will reach $745 billion this year with China, Japan, Germany, the U.K. and the U.S. expected to…
Digital voice assistants could soon outnumber people in the world. There were 4.2 billion voice-activated devices in 2020, but market research firm Statista predicts that by 2024 that number could reach 8.4 billion units–more than the global population. With voice assistants becoming embedded in many people’s daily lives, they are no longer the futuristic gadgets…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Two Words: Meat Face Who hasn’t, at some point in their life, bitten face-shaped holes in a slice of bologna? The Bologna Hydrogel Sheet Face Mask is a new, bizarre product from Oscar Mayer that captures…
Nostalgia has long been a popular tool of marketers. U.K. telecom provider O2 is the latest brand to lean into this trend, partnering with early aughts pop band Steps to stage a surprise flash mob. O2’s campaign is for the Samsung Galaxy Z Flip3 foldable phone, which has the retro look of a flip phone…
After being back in the spotlight last year for the Friends reunion, actor David Schwimmer has been busy sneaking up on people. In a new ad for British bank TSB, Schwimmer has traded his well-known role as a palaeontologist and Rachel’s boyfriend for a master of disguise. And if this were a game of Hide…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Dawn Turns It Around Let’s get real, folks: Why is the opening to a bottle of dish soap on the top, requiring people to flip the product around each time they need another shot of cleanliness?…
Media and entertainment companies NBCUniversal (NBCU) and RTL Group have agreed an international partnership to deliver access to their TV and digital inventory. The agreement will run with RTL AdConnect, the international sales house of RTL Group, which provides advertisers with access to video inventory and claims to reach around 165 million potential consumers across…
Even prior to the pandemic, which closed bars and canceled festivals, Pernod Ricard was starting to have doubts about event-based marketing. Internal research revealed the French spirits maker behind Kahl?a, Absolut and Jameson wasn’t generating a desired return on investment. A better way to boost sales, it concluded, was to broaden its reach and get…
Bartle Bogle Hegarty has appointed one of U.K. advertising’s top creative leaders as its new global creative chief. Alex Grieve, chief creative officer of London agency Abbott Mead Vickers BBDO, will join BBH as global and U.K. chief creative officer starting in April. Grieve will be based in London, BBH’s founding office, and will also…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Turkey Hill Launches Mystery Ice Cream Turkey Hill Ice cream lovers, don your deerstalker hats! Turkey Hill is introducing a mystery flavor and asking online detectives to guess what it is for a chance to win…
It’s a new year, meaning the decade that brought us Jurassic Park, Super Nintendo and “Livin’ la Vida Loca” is the farthest away it’s ever been. And yet those days feel anything but distant. The 1990s continue to pop up in fashion revivals and series reboots, such as Bel-Air, NBCUniversal’s dramatic retelling of The Fresh…
Best Buy’s sales have ballooned in the past year as people spend more on technology and consumer electronics. Now, the retailer is placing a bigger bet on another revenue stream: advertising. The company is debuting Best Buy Ads, an updated version of its in-house media business that offers more services and wider reach for brands…
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