There’s been a lot of discussion recently around text messaging boundaries and how tech giants like Apple and Google are–or aren’t–making it easier to set important limitations on how we text to benefit mental health. Getting a bunch of texts at the wrong time, like during a busy work day, can undoubtedly cause anxiety for…
Automation is taking hold of the ad industry, and marketers are grappling with the idea of balancing transparency with effectiveness, spurred by interest in Google’s year-old tool Performance Max. And if history is to be believed, performance often wins. But that doesn’t mean marketers are happy about it. Back in 2017, Google told mobile advertisers…
Knowing what to say in a text message can be confusing enough when you’re not trying to make a sale. But you can’t afford to go without a strategy when promotional texts have an average clickthrough rate of 36% versus 4.5% for email, according to Klaviyo. The unified customer platform unlocked many more SMS marketing…
Personalized marketing is a proven way for brands to catch consumers’ attention; after all, 62% of consumers expect personalized ads. However, brands must proceed with caution, as consumers lose trust in brands that aren’t transparent about how and when they use personal information. This is evidenced by the demise of third-party cookies, harmful data leaks,…
Apple upended the mobile advertising ecosystem when it implemented its App Tracking Transparency framework last April, wiping out the mobile identifiers brands use to target their ads and measure the impact of their marketing spend. Now, many mobile marketers who have traditionally relied on mobile media to encourage installs of apps and spending on those…
American Express continues to go all in on helping small businesses thrive in times of economic uncertainty. This time around, the financial services juggernaut is using geotagging technology to guide shoppers to the small businesses that need some summer lovin’ to stay afloat. “Let’s Go Shop Small” is the latest iteration of its long-running Shop…
Let’s face it, you use your mobile device for everything today. Banking, shopping, texting and yes, even calling, can be done on your mobile device. Add to that list gaming, which the 2021 Global Games Market Report from Newzoo estimates is now worth over $91 billion globally. On Feb. 2, marketers, gaming experts and brand…
Nostalgia has long been a popular tool of marketers. U.K. telecom provider O2 is the latest brand to lean into this trend, partnering with early aughts pop band Steps to stage a surprise flash mob. O2’s campaign is for the Samsung Galaxy Z Flip3 foldable phone, which has the retro look of a flip phone…
Multitasking is not limited to work–even when watching television, chances are good your attention is split between the plot and a second screen. So where should marketers try to meet these viewers, and during what kind of content? Consumer analytics firm Engine Insights took a deep dive into how U.S. adults are using second screens…
While 2020 was a year largely defined by staying at home, mechanisms through which individuals could still find connections with others or an escape from the realities of life in a pandemic took on a new premium. Suddenly, those shows or movies that we heard about from a colleague or family member that were supposedly…
Fueled by the pandemic, mobile gaming has increased in popularity over the last 18 months and is poised to continue its ascent in the coming years. On Sept. 1, Adweek held an Elevate summit to take a closer look at the topic. Marketing and mobile gaming executives gathered together to discuss the future of mobile…
Filmmaker Ewurakua Dawson-Amoah recently said that much of her work is dedicated to showing young Black creatives that there is room for them in their respective industries, noting “a lot of us grow up thinking there’s not a space for us at the table.” A recent partnership between Dawson-Amoah and Cricket Wireless in support of…
Every four years, the Summer Games are a time of celebration in the halls of agencies and brands as new TV spots and digital placements launch. With a reliable schedule, agencies assemble their ideal media plans in the year leading up to the Olympics. This past year obviously looked different. The Olympics were postponed by…
Apple’s decision to terminate app tracking via its recently ended Identification For Advertisers (IDFA) has been a challenge for everyone working in mobile user acquisition. While some may have thought that Snapchat had been eclipsed by other youth-focused social networking apps–we remember the day in 2018 when the company’s stock dropped by 6.1% after a…
Heineken deu início a um concurso para dar aos fãs a chance de ganharem ingressos para a final do U.S. Open deste ano. Em colaboração com a Wieden+Kennedy, a marca transformou seu feed do Instagram em um jogo que mistura mecânicas de quebra-cabeça, caça ao tesouro e Onde Está o Wally.
Usando com criatividade os recursos visuais que o app oferece, o concurso é uma forma divertida e inteligente de incentivar os fãs a interagirem com a marca.
Usando o aplicativo, os usuários precisam entrar na conta @Crack_the_US_Open para participar. Com o celular na horizontal, as mais de 200 fotos postadas são visualizadas como um grande mosaico, em uma vista panorâmica da plateia no estádio.
Em seguida, há alguns passos a serem completados, de acordo com as regras do jogo: seguindo as pistas liberadas pela conta @Heineken_US diariamente, é preciso encontrar uma pessoa específica no meio da multidão e, por fim, digitar a palavra-código da vez para ganhar os ingressos.
Todas as fotos também possuem pistas em seus captions, para guiarem os usuários a encontrarem a foto certa.
Post originalmente publicado no Brainstorm #9
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The mobile markets are growing or rather, they are still growing. The proliferation of smartphones and tablets is only looking to increase, with many experts stating this may finally be the nail in the coffin for the desktop computer.
In just two more years, users in the US will access more content through their mobile devices than through their computers, with 30% of them using their smartphones or tablets to do Internet searches for local stores or events.
Mobile technology has proven to be incredibly useful to both personal and professional endeavors and goals; thanks to smartphones, we can keep in touch with email from the office and continue to be productive, even if we’re standing in line at a store. Thanks to the app versions of many business and office software, we can continue working on a project even when we’re sitting on the patio of the local deli or in the library.
QR Codes
A big boom for many businesses and products is the use of a QR code generator, which allows users to view products, messages, URLs, and more simply by scanning their smartphones.
Why are QR codes so interesting? The ability to encode what is essentially a barcode with information about your company or product that people can read within minutes is prominent in the new ‘on the go’ world that mobile technology has created. A potential customer passes by an ad or stand with your QR code on it, they can quickly scan it with their smartphone and perhaps look at it later or with the use of an app, view it on their desktop computers once they return home.
Mobile technology as a whole is set to greatly expand, both in terms of use and monetary gain for businesses. In 2013 alone, global ad revenue grew 400% and it’s expected to continue that growth as we head into 2014 and 2015. Now is the perfect time for businesses to look into or prepare their mobile marketing strategies.
QR code generation is just one marketing strategy for mobile, but there’s also email marketing and social media marketing.
Email Marketing
With email marketing, you have your customers sign up for updates or new releases of your products or even a weekly or monthly newsletter that will go straight to their inboxes. Despite the rise of text and chat programs (and along with them, text marketing), email is still a king when it comes to keeping in contact with people and building up communication between parties.
Social Media Marketing
Social media marketing is marketing to users on the various social networks, like Facebook, Twitter, Pinterest, or Google+. This is sometimes a hard strategy to pull off by businesses, as they will sometimes forget the social aspect within social media; engagement is the important key and the social networks can be a great way to promote the business, the product, the website (where the email or QR code might be), and can go a long way in building trust with consumers.
This is a guest post
The post Mobile Marketing on the Rise – How to Capture Your Moving Audience appeared first on AdPulp.
Les smartphones sont de plus en plus présents dans notre quotidien et deviennent de plus en plus indispensables ! Smartphon.fr couvre donc l’actualité de cette industrie en plein essor. Pour vous tenir au courant des chiffres du marché sur la mobilité, les applications, IOS, Android ou encore[…]
The Google translate for animals phone application sounds like a good April’s fool and a good viral video campaign for the Android applications Market at the same time.
Anyway you can download for free the translate for animals app here.
Advertiser: Google translate for animals
Chatroulette, the website that connects random people created by Andrey Ternovskiy, is now avalaible for iPhone with the Chatroulette iPhone app. So it means you will be able to get some free girls strip on Chatroulette on the move.
I really wonder how you can film yourself and watch someone[…]
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