Hasta La Creative!

The impending regulations from the European Union (EU) regarding political advertising messages could have repercussions for brands who risk their marketing messages getting caught up under the loose–and overlapping–definitions, industry bodies have warned. The EU is in the process of drafting regulations around political communications. The proposals are expected to be agreed early next year…

To better gauge the state of the media ecosystem, Adweek spoke with the chief revenue officers of 10 premium publishers to discuss the advertising trends they have seen, how they are responding and what they are forecasting. Adweek has kept the identities of the individuals and companies anonymous to keep the conversations candid. Like other…

If you’re one of the 433 million people who have opened Spotify recently, you may have noticed the app has become more interactive. There are Q&As on podcasts where audiences can offer suggestions for future guests. Some audio ads have clickable links. You can even create your dream band – and corresponding playlist – via…

British budget airline EasyJet has revived its top marketing role with the appointment of Robert Birge to the new position of chief customer and marketing officer (CCMO). Staring later this month, Birge will sit on the airline’s management board with responsibility for marketing, digital, customer service, customer experience and insight. He joins from online fast-fashion…

Earlier this year, Samsung faced backlash for a “tone deaf” ad that depicted a woman running alone through the dark streets of London. The 1-minute video followed a series of high-profile murders in the U.K., with critics saying it didn’t reflect the dangers faced by women. “Night Owls” by Ogilvy New York shows a young…

Every once in a while, a billboard demands a second look, and the latest creative from inclusive U.K. cycling brand Fat Lad at the Back is no exception. The business, which sells plus-size sportswear, is running a series of attention-grabbing out-of-home (OOH) ads up and down the country which read: “Fat C*n’t. Actually Fat Can.”…

[Sensitive content: This article mentions suicide. If you’re struggling with mental illness or having suicidal thoughts, please call the National Suicide Prevention Lifeline: 1-800-273-8255.] Gymshark’s decision to open up a barbershop in London may seem like an unlikely business venture. However, it’s part of a plan from the sportswear brand to encourage men to look…

Vegemite, wool, The Wiggles–Australia has many exports, but Cadbury is on a mission to generate hype around one and one only: the Caramilk chocolate bar. Having brought the snack to U.K. shores for the first-time last year, the Mondelez-owned brand has come up with a novel way to generate interest among Brits this summer–by enlisting…

It’s all change at the top for two of the U.K’s biggest financial brands, with chief marketing officer departures at Nationwide building society and Barclays bank. Sara Bennison, chief product and marketing officer at Nationwide, has exited following a six-year tenure, while Alex Naylor, CMO at Barclays UK, has left the business after eight months…

“The sales of a brand are like the height at which an airplane flies. Advertising spend is like its engines: while the engines are running, everything is fine, but, when the engines stop, the descent eventually starts.” This is a well-known paragraph written in 1989 by Simon Broadbent in The Advertising Budget: The Advertiser’s Guide…