Discount retailer Big Lots unveiled a new brand campaign today that invites consumers to “Be A BIGionaire.” It’s a new tagline that touts how hunting for the banner’s bargains makes customers “feel like a million bucks.” The campaign will launch in select markets on April 24 and then nationally on Memorial Day via television, video,…
Target is unveiling a new brand campaign today under the tagline “What we value most shouldn’t cost more.” The new tagline is a sentiment that perfectly aligns with the banner’s brand promise “Expect More. Pay Less,” Cara Sylvester said in her first interview since being named chief marketing and digital officer in February. Even more…
French automaker Renault is celebrating the 25th anniversary of its family model, the Scenic, with a campaign to promote families starting out through love. The work from Publicis Conseil will run in France to reinforce Renault’s commitment to developing a range of family-focused cars, which have been in competition with the move to acquire SUVs…
To mark the reopening of the Royal Opera House (ROH) in London, satellite broadcaster Sky’s commercial arm Sky Media has released a campaign to promote its partnership with the world-famous venue. The campaign is the first for ROH in three years and will promote its upcoming Spring/Summer program after closing due to Covid-19 restrictions. The…
U.K. mobile network EE is promoting the power of its technological reach. Its new ad campaign shows brand ambassador Kevin Bacon remotely overseeing Lucifer actor Tom Ellis getting a real-time close shave with a robotic arm being controlled by a barber miles away from the Welsh hill he is standing on. The campaign from Saatchi…
Fragrance brand Paco Rabanne is targeting younger consumers with a new positioning and communications strategy to launch in the U.K., partnering up with Vice’s music and culture platform Noisey. Created by Impero, the repositioning will aim to expand its a younger following for its fragrances in Britain, with a focus around its best-selling “Million” range….
Google is continuing its global lighthouse partnership with Global Citizen, an international organization aiming to bring together millions of people to take action on worldwide commitments, with the release of a campaign to drive registrations for the initiative’s Recovery Plan for the world. Created by Alma, the “Wishful Thinking” spot supports the ambition of activating…
To promote its new Anyday range, British retailer John Lewis has released a campaign that marks a deliberate creative shift away from its usual storytelling device to promote the product. Once again created by Adam&EveDDB, the campaign centers around a one-minute long TV ad released on May 20 to showcase how the range is suitable…
At the height of the pandemic’s first big wave in August 2020, international fast-food chain KFC dropped its world famous slogan “Finger Lickin’ Good,” as it clashed with government hygiene advice to deter the spread of the virus. The move came four months after British watchdog the Advertising Standards Authority (ASA) received 163 complaints about…
To highlight the levels of plastic waste being exported out of the U.K. on a daily basis, Greenpeace has released a film questioning the government’s claims to be a leading force for sustainability against a tidal wave of pollution. The “Wasteminster” ad spot, produced by Park Village, features an animation that sees Prime Minister Boris…
Diet Coke has revived the “Just for the Taste of It” jingle used internationally in the early 1990s for a new British summer campaign. The “Just Because” TV campaign, created by Droga5 London and directed by Oscar-nominated Autumn De Wilde, features a new version of the jingle from Thundercat to evoke a feeling of self-confidence…
Walgreens Advertising Group (WAG), the retail media network of pharmacy chain Walgreens that launched in December 2020, is expanding into over-the-top (OTT) media services, connected TV (CTV) and linear TV. Top line This means brands working with WAG will now be able to use Walgreens’ first-party data from 100 million member profiles for both TV…
Burger King U.K. wants to end conspiracy theories around the creation of its flame-grilled taste in its latest ad campaign. In telling customers that the secret to its success is really cooking its burgers with fire to create the smoky taste, the “It’s Not a Secret, It’s Fire” campaign from BBH features theories shared by…
As the world begins rebounding from the Corona-virus pandemic and the economic shock it has caused, there is an emergence of a swarm of new business pitches being held already this year. That has led one agency to draw a line in the sand and ask the clients to make the pitch instead. Independent creative…
Oh “For the Love of Chocolate.” Cadbury, the U.K. confectionery giant, has lent a hand to independent British chocolate retailers left at the brink of financial ruin by the Covid-19 lockdown by giving them a platform to push their artisanal sweets. The result? Visitors to Cadbury’s e-commerce platform snapped up all 2,000 of the available…
The new Chelsea F.C. away kit ad has proven an instant hit with fans, racking up over 3 million views over the first 24 hours alone. The groovy ad, released on May 13 to promote its home kit for the next season while reinforcing its London heritage, garnered an instant reaction that indicates passion for…
Wieden+Kennedy recently announced its London-based agency stalwart Neil Christie, most recently its director of growth markets, would leave after 17 years. Don’t call it a retirement, the agency world veteran says. Christie is shifting to education to study literature at King’s College in London, saying he was looking to do something completely different: “I had…
To support Global Citizen, an international organization aiming to bring together millions of people to take action on worldwide commitments, Google released a campaign to spark awareness and encourage participation around educational disruption experienced by children. Created by BBH as part of Google’s annual Global Lighthouse Partnership program, the campaign wants to drive action around…
Sandwich chain Subway is handing over its in-store radio network to Kurupt FM for a weeklong comedic takeover. The U.K. stunt, led by PR firm Taylor Herring and its in-house production company, St Marks Studios, will hear the Bafta-winning comedy stars broadcast daily shows from May 17 to customers. An online miniseries featuring the takeover…
Over the years, there’s been great debate over the quality of television centered on the tug-of-war between reality programming and drama. Now, Britain’s biggest commercial broadcaster ITV has released a brand campaign to promote both being available through its online content platform ITV Hub. The “Drama vs Reality” campaign was released on May 11 on…
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