May 17

Burger King UK Burns Conspiracy Theories Swirling Around Brand’s Flavors

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Burger King U.K. wants to end conspiracy theories around the creation of its flame-grilled taste in its latest ad campaign. In telling customers that the secret to its success is really cooking its burgers with fire to create the smoky taste, the “It’s Not a Secret, It’s Fire” campaign from BBH features theories shared by…

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