This print ad for Armani created a lot of buzz: “Did Beckham’s briefs get stuffed with socks: yes or no?”
Belgian fashion store Deleye’s new underwear campaign on the other hand doesn’t leave you with any questions:
A l’occasion des fêtes, voici ce court spot dans la lignée de la saga Bravia rassemblant les derniers produits de la gamme numérique Sony Style. Réalisée par Tronic Studio, la vidéo est basée sur le thème du chocolat.
Dans le même esprit : Playstation PSP : Fake Boards
Bagvertising isn’t new, I’ve seen it many times before, but the results are often very nice.
Just like this one for example:
Although I like this example, I seriously doubt that the optical illusion is as good in real life as it is in these pictures. If the optical illusion is any good you can be sure of two things:
a) this bag will turn some heads when an old lady walking down the street is carrying it.
b) a lot of people are going to want one of these bags.
Advertiser: Norwegian Association of the Blind
Agency: Try, Oslo
Copywriter: Oystein Halvorsen
Art Director: Karin Lund
Production Company: Paradox
Director: Andreas Riiser
Producer: Gry Satre,
Beate Tangre
Post Production: Hocus Focus
Editorial Company: Hocus Focus
Audio Post: Fragments
Agency: Agence V
Copywriter: Jocelyn Devaux
Prod Company: Premiere Heure / Anonymous Content
Director: John Dolan
Post/Effects: Premiere Heure
Audio Post: Schmooze PH
I like this campaign for the Vancouver Police Museum. Especially because I recognize myself in it and recognition is always a guarantee for success: in music, in movies and also in advertising.
When I drive home from the movie theatre, after seeing a movie with lots of fast car chases, you can bet on it I’ll put my pedal to the metal: full throttle all the way home! That feeling is just what advertising agency Cossette West tries to put in these ads and in my opinion they surely succeed in it.
This second one from a series of 3 print ads is less powerful I think; It doesn’t look natural and it’s not spontaneous enough.
And here’s number 3. This one suffers a bit from the same disease:
source: adsoftheworld
web: http://www.vancouverpolicemuseum.ca
Last week Adidas released a bunch of viral videos: some of them are quite good, some of them really aren’t. We saw Arsenal’s Emmanuel Adebayor playing Snake with his football shoes, Madrilista Arjen Robben with his magical footgear and Chelski midfielder Michael Ballack trying to shoot through a hoop.
The viral that got the most views and the most buzz was this clip of Liverpool icon Steven Gerrard shooting at clay pigeons with his teammate Xabi Alonso at the Liverpool training pitch. Advertising agency 180\TBWA Amsterdam claims that they didn’t use any kind of computer manipulation for this clip. For some people that’s good enough to believe Gerrard actually hit the pigeon. But I’m not some people, I don’t believe it!
The camera phone effect should contribute to the credibility of the clip but for me it does exactly the opposite. The effect should make us believe that this video isn’t staged by Adidas (or it’s advertising agency), that Gerrard and Alonso are just kicking footballs at clay pigeons for a few hours and that a fan was filming this the entire time with his cellular phone. For me it would be more convincing if they dropped the amateur look. It would be more credible if Adidas just came clean and admitted that it’s partly staged: that they asked Gerrard to shoot at clay pigeons for a commercial, just hoping he would hit one after a few tries and that he actually did it eventually.
In France Adidas gave us some better stuff: they put French goalkeeper Steve Mandanda in the showroom of the Marseille Adidas store. Actually it wasn’t the real Mandanda, it was a holographic clone of the goalie. The ad agency also put a Making Of clip online, which is pretty smart because the holographic goalkeeper now leads a second life on the internet. As far as I’m concerned, this trick is way better than the 4 other virals combined.
Yesterday we had an interesting lunch with a colleague about social media and at the end of the lunch, as we were saying our good-byes, an interesting question was asked, "what are you guys doing over there?" The question wasn’t in reference to someone being curious as to your current goings-ons, but rather to a group of people doing a body of work. The more I thought about that question, the more I tinkered with how it could be asked.
What are you guys doing over there? (Good Scenario 1)
You consistently bring fresh and new ideas to your client, which flabbergasts them. Oft-times they don’t know what you’re talking about, but are glad that you’re giving them options and educating them on current trends.
What are you guys doing over there? (Good Scenario 2)
You’re doing something that has peaked someone’s interest. Enough interest, in fact, that they’re wanting to talk to you more and explore some possibilities of future work relations.
What are you guys doing over there? (Bad Scenario)
Your client is doing the leading and they’re questioning your
motivation (and maybe more). Are you behind on the times? Are you just doing what the
client asks? Are you giving a care? In any case, it’s not good.
I’m sure there are more scenarios out there, but the question is out there and it’s one that you might want to ask yourself from time to time (a little inward constructive criticism never hurt).
So, good or bad, what are you guys doing over there?
Sheer genius. I want that Bigfoot thingie. I really do. Oooh. And that giant crossoword. And all the hose holders. I’m a sucker for those.
This spot has been around awhile, but I hadn’t seen it until this weekend. On Father’s Day, actually. Maybe it was the mood of the day, but this just jumped out of TV and slapped me around a little in terms of relevance. A great example of the right spot placed at just the right time.
Creating spots like this seems deceptively simple. Oh, hell you just take a quote from an interview Earl did a few years ago and cut together some old footage. But crafting a spot this tight and this on strategy out of found material is, in no way, as easy as it sounds. WK is just so damn good at this stuff. The Magnificent Bastards strike again.
File under: marketing to men.
A straight genius effort from the Ocean City, Maryland Office of Tourism. Check this shit out.
And great, great job to the agency, creatives and Ocean City’s Mayor for having the balls to make a great, funny, relevant spot. Check out more here.
I can’t seem to find the agency. Can anyone tell me who made this gem?
This son of a bitch makes me want to visit OC — where I have actually already been — again!
Bill Hicks offers everyone in our business a little advice. Thanks to Armano.
Bushnell makes all kinds of yummy optics and cool electronic gadgets. From binocs, to laser range finders to GPS units to scopes to trail cameras. You know what a trail camera is don’t you? You attach it to a tree somewhere deep in the forest and it waits patiently until it senses movement. Then it clicks off a few frames. The idea is to photograph nature without all that human intervention stuff. Sometimes the results are pretty interesting. Like the photo of the raccoon who decided to take a ride on the back of the boar.
Now comes the report that Bushnell seems to be preparing to offer a cool million to the first person who can capture indisputable proof of the Sasquatch with one of their trail cameras. As noted, the Sasquatch is an advertising favorite and probably deserves a spot here.
In any case, a tip of the hat to our friends at Bushnell. The promotion is coming soon. The buzz is starting now.
According to our friends at Ad Age, Nike is back home with Wieden. Whilst we’re fans of all involved, something about this says that all is right with the world.
Junk food, like candies and chips, are known to have no health benefits to anyone who would love to eat them. But while this is a known fact, advertising companies have this creative way of making them a hot item in the market through their unique and captivating style of getting the attention of the market audience.
Today however in places like
“I don’t think any parent wants to deny the occasional treat or sweet or trip to a fast-food restaurant, The Age quoted Peter Kell, Choice’s chief executive, as saying.
“But what parents are saying is that they feel their messages for healthy eating are getting undermined at every turn by the relentless number of junk food ads,” he added.
(Source) Topnews
Technorati Tags: advertising, truth in advertising, junk food, australia, health, kids, parents
Visa has been known to be aggressive as far as creating commercials is concerned and apparently all it needs is a mixture of one fine actress in the mold of Catherine Zeta-Jones to spearhead this commercial.
Visa is known all throughout the world and apparently there are not stops on where it can be used. With that in mind, it should not be surprising why most people prefer to use Visa in the way it should be and obviously for anyone at any time.
But what if worst comes to worst when even wise monkeys will really know the real worth of the Visa Credit Card?
Technorati Tags: catherine zeta-jones, visa, credit card, commercials, advertising
I studied animation in school, so I have to admit I’m a bit of a sucker for just about anything animated, but the simplicity and effectiveness of this Brazilian anti-smoking campaign is uniquely impressive. The pinscreen-esque animation seems to speak to the message, which is so simple, it works, and provides proof that things don’t need to be complicated to elicit social change.
The simple smokingkillsmore campaign certainly uses a few cigarettes in the process, but the awareness and impact it has well makes up for it.
check out more, including the making of the installation pieces, at osocio.
Whenever we see corporate acquisitions or mergers today, seeing Microsoft Corporation’s name in the fold will surely make you read the article immediately. Microsoft has long been known for aggressively seeking out great companies to acquire and it has added another one today in the person of Rapt Inc, a company that provides tools to advertising publishers to manage inventory and pricing.
We are all aware today that apart from the various web programming techniques, online business entrepreneur know for a fact that online advertising is where they can get the money from. Apparently, this added mix in their fold not only provides another possible integration of tools to their current applications but also new sources of profitable income for the software giant.
“Online publishers have a complex array of needs, and they require more attentive and sophisticated partners to help them solve these challenges,” Brian McAndrews, Microsoft’s senior vice-president, advertiser and publisher solutions group said.
“With this acquisition, we are uniquely positioned to help publishers succeed on all fronts,” McAndrews said.
(Source) Half Life Source
Technorati Tags: advertising, online advertising, rapt inc., microsoft, software giant, income, profit
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