LESS ORIGINAL :
ADESF association to help smokers – 2008
Source : Adsoftheworld
Agency : NeogamaBBH (Brazil)
On ne va pas mégoter, ces deux annonces sont quasi identiques. Bien sur la 2e est beaucoup plus belle que la 1ere. Comme quoi ils ont eu raison de la refaire?
THE ORIGINAL?
Anti Smoking Awareness – 2007
Agency : Topnotch Jaipur (India)
LESS ORIGINAL :
Cancer Patients Aid Association “cigarettes smoke people” – 2009
Source : Infopresse,
Agency : BleuBlancRouge (Canada)
L’autre problème de cette annonce Canadienne c’est que le slogan lui aussi existe déjà. Il avait été employé dans une autre fameuse campagne américaine du Washington Department of Health, sortie en 2002
Most of us have vices, those haunting addictions or habits that are unhealthy, uncool, unapproved, against the law, or absurdly annoying. From eating too much red meat to knuckle-cracking, there is something you do that is bad for you. For me, it’s waking up, but I’m trying to stop.
We have habits that offend others, those that offend our bodies, and some that do both. The poster-child for the “both” category has got to be smoking. Not only is it terrible for you, it’s terrible for others, and in many places, against the law. Efforts to get people to stop smoking have ranged from protests and ad campaigns to changing laws and levying huge tax increases.
Personally, I could care a less if you smoke–unless you mean something to me–which most of you don’t. However, if you are a smoker and want to quit, there is a new spot out of Australia that might be able to help. Unfortunately, it has become controversial, aka “offensive,” so use it while you can. Truly powerful television.
Quitting to Smoke is something hard these days but you can be assured that proper authorities and groups will exhaust all means to help people kick the habit. The recent passage of a law by Congress to expand the State Children’s Health Insurance Program (SCHIP) means Minnesotans and smokers nationwide will see the price of cigarettes increase soon.
Beginning March 31, the price of a pack of cigarettes will go up about 62 cents, raising the average cost in Minnesota to nearly $5. The tax increase will be used to provide children from low-income families with health care. President Barack Obama signed the bill into law on February 4, 2009.
With the cost of cigarettes increasing, Minnesotans can rely on ClearWay Minnesota’s QUITPLAN Services for free counseling, support and access to nicotine patches, lozenges and gum to help them quit smoking. Minnesotans can find out about all the free help to quit smoking through QUITPLAN Services by visiting quitplan.com
I studied animation in school, so I have to admit I’m a bit of a sucker for just about anything animated, but the simplicity and effectiveness of this Brazilian anti-smoking campaign is uniquely impressive. The pinscreen-esque animation seems to speak to the message, which is so simple, it works, and provides proof that things don’t need to be complicated to elicit social change.
The simple smokingkillsmore campaign certainly uses a few cigarettes in the process, but the awareness and impact it has well makes up for it.
check out more, including the making of the installation pieces, at osocio.
As far as advertising is concerned, getting the message across is one thing but considering the logical intelligence of the viewing market to which it is aimed at penetrating is another. In short, there are some advertisements that really do not care if their ad campaigns make sense or not. A simple word or two is all that matters for endorsing companies, normally terms that associate their brand to the consumer’s mind.
But while imagery is one thing, it is apparent that there are a lot of ads that do not make sense at all. Some call them wasted money and opportunity while others look at simply creating an image towards placing brand awareness for products and services.
With these tactics in mind, many people will agree, is it really for strategic management or plainly for conning people into intellectual proportions on the whole advertising paradigm.
We all have our personal advertising bugbears. I am frequently dumbstruck by the portrayal of young men as henpecked morons, perennially outmanoeuvred by their vastly superior girlfriends. And I can’t be the only person bothered by the ambulance-chasing personal injury adverts – the “no win, no fee” propaganda packs of the compensation culture.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.