Hasta La Creative!

I studied animation in school, so I have to admit I’m a bit of a sucker for just about anything animated, but the simplicity and effectiveness of this Brazilian anti-smoking campaign is uniquely impressive. The pinscreen-esque animation seems to speak to the message, which is so simple, it works, and provides proof that things don’t need to be complicated to elicit social change.

The simple smokingkillsmore campaign certainly uses a few cigarettes in the process, but the awareness and impact it has well makes up for it.

check out more, including the making of the installation pieces, at osocio.