Hasta La Creative!

Superbe présence des modèles 3D, designés par Olivier Bucheron alias Zamak, dans cette réalisation de Stéphane Leloutre pour le nouveau film hors-média de la voiture Peugeot 3008. Une course entre des robots et un conducteur durant 2 minutes 20.

Réalisation : Stéphane Leloutre & Tim Miltat
Post-production : Sabotage Studio

The Minneapolis Star Tribune filed for bankruptcy after failed efforts from ads forced them to cease operations. They join the growing ranks of newspapers and publications rumored to be declaring bankrupt soon. Tribune Co., another newspaper company had also filed for Chapter 11 prior with practically the same case, declining ad revenues.

The Star Tribune, which competes with the St. Paul Pioneer Press in the Twin Cities of Minneapolis-St. Paul, listed assets of between $100 million and $500 million and debt of between $500 million and $1 billion in a Chapter 11 filing late yesterday in U.S. bankruptcy Court in Manhattan.

(Source) Bloomberg

Le nouveau spot pour les préservatifs Durex prend une tournure humoristique. Conçu entièrement en film d’animation, il représente 3 ballons de baudruche de couleurs différentes, par l’agence Fitzgerald + CO et le studio Superfad New York.

A new logo is expected to be unveiled by Unilever soon, a move that is hopes to boost the value of its corporate reputation. Unilever also owns other companies such as Flora, Persil, and Marmite.

It is understood that the FMCG company’s logo will appear in its product advertising across all media later this year in the UK and Ireland. A spokesman for Unilever confirmed the decision.

‘Our research tells us that people who already buy one Unilever brand will buy others, if they know they come from the same maker,’

(Source) Marketing Magazine

In a familiar move that most businesses are doing now, advertising premiums have shifted towards the growing popularity of online advertising. Century 21, known for making effective advertising programs to carve its niche has made such a move with the hopes of retaining its market position in the real estate sales industry and hopefully tapping a new market that they never had before.

“With 84 percent of consumers shopping for a home online, according to the National Association of REALTORS®, we are confident that increased online advertising will benefit our brokers, agents and most importantly, the consumer.”

Such is a good tactic if traditional advertising has been failing to deliver. Perhaps other companies may want to study that niche as well.

(Source) RIS Media

According to this commercial, football star Cristiano Ronaldo can easily keep up with a Bugatti Veyron:

His own Ferrari 599 GTB Fiorano on the other hand seems to be a car he can’t control: this morning he crashed it in a tunnel near Manchester Airport. Amazingly Ronaldo stepped out of the wreckage without a scratch. The car didn’t survive the blow though. I guess Ronaldo knows what he will be working for the next 3 days.

Sipho Mabona is an origami artist. Origami, the ancient Japanese art of paper folding, can create stunning video commercials when combined with stop motion recording. This video, created for Asics by Sipho’s company Mabona Origami, won several international prizes.

Have a look at some other creations by the same artist at his Flickr photostream or this profile page.

Client: Sony
Director: Tronic
Animation: Tronic
Editorial Company: Tronic
Music: Nylon