Hasta La Creative!

Looks like Levis is up to something again. With the hopes of pushing the value of the fibers used in most of Levis’ jeans line, making their ads more realistic and appealing has been done via taxicabs through a three-dimensional design approach.

These three-dimensional displays of an unbuttoned pair of iconic Levi’s 501 jeans, has been installed atop 400 taxicabs in New York City, and is believed to be the first of its kind anywhere for taxicab advertising.

“Never before have we seen this sort of excitement and reaction from a taxitop campaign. Our taxi drivers are asked constantly about the displays,” said John Amato, president of Show Media. “Already we have three other clients lined up to produce similar executions for them. We are so pleased that we could make something like this happen for one of our clients during this crucial holiday season.”

(Source) Fibre 2 Fashion