“November 2011, London UK. The arrival of a mysterious circus from Georgia coincides with videos surfacing online that appear to show wolves at large around the capital. Meanwhile, a battered Dakov Circus van is seen and heard on the streets of London, strange growls and howls emanating from inside. But all was not quite as it seems.”
Client: Eristoff Vodka/Bacardi
Agencies: pd3, Us London
Creative Director: Pia Choudhuri & Jo Tanner
Director: Andrea Colomb
Planner: Caspar Mason
Business Director: Alice Driscoll
These final days of Summer give us the hankering for a Pimm’s as the last vestige of fun in the sun! Check out the spot edited by Joel Miller of Cut + Run.
PRODUCTION PIMMS
PRODUCT: PIMMS
TITLE: SUMMER PARTY’
CLIENT: DIAGEO
AGENCY: MOTHER 020 7012 1999
BISCUIT BUILDING 020 7012 1989
10 REDCHURCH STREET, LONDON E2 7DD
CREATIVE DIRECTORS: TIM MCNAUGHTON & FREDDY MANDY
CREATIVE: DAVID COLMAN
CREATVE: NICK HALLBERY
PRODUCER: CRAIG KEPPLER
PRODUCTION MOBILES: LUCIENNE POWELL
‘First Floor Bar and Restaurant’ is a little known beer bar located in Asia’s largest IT hub, Nehru Place, New Delhi, India. They approached to Mccann Ericson India with their problem of not being able to attract too many customers to the bar – their presence getting lost amongst the millions of electronic shops and signboards around. So the people at Mccann Ericson India came up with an unique…
This is a a spot directed by No-Domain and produced by 8 de agosto for the most important rock festival in Barcelona, Primavera Sound, that offers concerts from bands such as Pixies, Pavement, Pet Shop Boys, Orbital, or Wilco.
The tagline of the spot means “Feel the music like never before”. Under this concept, we can see all kind of objects that spring from inside these human-like piñatas. Those objects represent the torrent of emotions, feelings and memories that the music can generate. The emotional tone of the campaign developed by agency Publicis continues in the site Sanmiguelprimaverasound.com where the user can find and download different selections of Spotify lists associated with different moods (Happy, electric, nostalgic, etc.).
Likewise, the site offers another playlist with a selection of songs from the artists who will be performing in the festival Primavera Sound. Under the playlist named “Excentric” you can find the song that serves as soundtrack for the ad:
“Ambling Alp” by Yeasayer.
And the making-of…
Title: Piñatas
Director: No-Domain
Agency: Publicis
Product: San Miguel Primavera Sound
Creative Directors: Marcelo Vergara, Fabio Mazía & Santiago Lucero.
Creative Team: Xavier Sitjar
Agency Producer: Gustavo Samaniego
Production Company: 8 de agosto
Executive Producer: Carolina López Caballero
Producer: Sergi Roda
DoP: Dani Robles
Postproduction: No-Domain
Music: Yeasayer “Ambling Alp”
Via: http://adsoftheworld.com/media/ambien…
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Brazil
Chief Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Javier Campopiano
Copywriter: Patricio del Sante
Art Director: Carlos Muller
Designers: Bruno Tortolano, Juan Pedro Porcaro
Agency Producers: Adrian Aspani, Camilo Rojas, Patricio Martinez
Account Director: María Lorena Pascual
Account Executive: Jaime Vidal
Booth designers: AD Productions
Production Company: Primo
Directors: Nico y Martin
Executive Producer: Carolina Cordini
Photography Director: Leandro Fillol
Post-Production Service Company: Cinecolor
Audio Post-Production: Supercharango
Responsible for Client: Ricardo Fernandez, Pablo Firpo, Eduardo Palacios, Martín Cao
Credits:
Client: Amstel Pulse
Agency: 180 Amsterdam
Executive Creative Director: Richard Bullock
Creative Director: Adam Chasnow
Art Director: Chris Landy
Copywriter: Lee Hempstock
Producer: Chayenne de Witte
Head of Production: Cedric Gairard
Business Director: Christian Stein
Account Executive: Anna Stewart
Business Affairs Manager: Kindra Schoemaker
Production Co.: Hungryman UK
Director: Roderick Fenske
Producer: Matt Jones
ON-LINE EDIT
ONLINE Facility: Prime Focus London
H/Flame Artist: James Adamson
Producer: James Miller
MUSIC/SOUND DESIGN
Music/Sound Design Company: JSM Music, New York
Executive Producer: Joel Simon
MIX
Final Mix: JSM Music, New York
Mahou Premium Light is a new beer with 35% less calories. The spanish agency El Laboratorio commissioned an advert to director Nico Caicoya from Agosto, with the claim “There’s a lighter world. Coming up?”.
To express this concept, the story would show a couple of dancers taunting gravity. But Nico Caicoya didn’t want to use posproduction effects, instead of that, a rotating set was built for the shooting in Prague. When it seems that the actors dance all over the walls, it’s the camera and the entire set the ones that are turning upside-down.
Choreography was created by Suple, a choreographer that has worked before with artists such as Jamiroquai and Madness. On the other side, the music is a cover of Technotronic’s Pump up the jam, made by the canadian swing trio Lost Fingers.
Title: Lighter world.
Client: Grupo Mahou – San Miguel
Agency: El Laboratorio
Director: Nico Caicoya
Creative team: Carlos Holemans, Daniel Ilario, Manuel Montes, Jesús Lada y Carla Romeu
Account team: Rafael Silvela, Ignacio Olazábal y Carolina Paramio
Agency producer: Paul Severn (Central de Producers)
Production company: Agosto
Producer: Toni Moreno
DoP: Paco Femenía
Posproduction supervisor: Sergi Roda
Music: Lost Fingers
Time: 45″
In year 2 of the campaign; “Help Us Keep This Beer A Buck”, James Ready goes outdoor.
The Brewery couldn’t afford the whole billboard, so they asked beer drinkers to share the billboards and Help Keep James Ready A Buck.
Phase one drove people to a website where they could upload any message or image. Phase 2 featured all the images and messages that were uploaded to give people their very own billboard.
The Result: When you share a billboard with a beer; it becomes your beer for life.
Credits:
Credits:
Client: James Ready Brewery
Agency: Leo Burnett Toronto
Creative Director: Judy John
Creative Group Head/Art director : Paul Giannetta
Creative Group Head/Copywriter: Sean Barlow
Art Director: Anthony Chelvanathan
Copy Writer: Steve Persico
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