Hasta La Creative!

Ads in transition is what the new slogan that Advil has embarked on in connecting its previous ad campaign, “Yes Advil” is concerned. In an age where companies are holding back on advertising costs, some companies are doing the opposite and in fact simply continuing where they left off.

This strategy helps them go towards a better direction, especially since familiarization has already been set. For Advil, the slogan may be timely considering many people today want some relief although not in the same definition of classifying pain.

the “most current slogan, ‘The Every Pain Reliever,’ bridges the previous campaign to the current ‘Yes, Advil’ campaign. It speaks to the functional benefits of Advil, which remain the same across both campaigns.”

(Source) Media Post