Une excellente campagne autour du service d’expédition des colis de la marque Sedex Express. Une baseline percutante “Faîtes-nous confiance, nous livrons rapidement” pensée par l’agence Artplan Brazil, sur des clichés de Rudy Huhold. Plus de visuels dans la suite.
Voir en grand format : Fish – Juice – Egg
Basé et surtout très fortement inspiré par le succès du clip Her Morning Elegance d’Oren Lavie, voici cette campagne conçue par la chaîne de magasins australien Target. Une séquence en stop-motion autour de la couleur, dirigé par Dael Oates. A découvrir dans la suite.
“Every Colour You Can Dream” par l’agence The Campaign Palace, Melbourne.
Magnifique spot pour Absolut Vodka par TBWA New York. Un groupe d’artistes a crée à travers le monde de nombreuses œuvres d’art autour de la philosophie de la marque. La direction artistique est de Mark Figliulo et les effets visuels du studio Mass Market. A découvrir en HD dans la suite.
Le spot construit la phrase “Doing things differently leads to something exceptional”.
Une excellente initiative mise en place par le département de police d’Elm Grove pour lutter contre les accidents. Un compteur placé sur le bord de la route affiche des informations en temps réel autour du slogan “Slower is Better”. Par l’agence Cramer-Krasselt, Milwaukee.
Today somebody asked me why I love social media. There are so many reasons and it’s hard for me to choose only a few. So I did what any other social media savvy individual would do: I posted the question on Facebook, Twitter and other outlets. I was able to use social media to explain why I love social media and I think fellow blogger Jenna McWilliams says it best: “Social media is not a trend, but a fundamental human urge to communicate,” and now we have more ways to do so. So, my top five reasons:
1. 1-800 customer care number? Consider it a thing of the past. Remember the time when we had 1-800 numbers? We’d wait on hold for eternity to finally get connected to someone in another country who was so far from executives that we were sure our complaints or problems would never be heard. Social media has changed that. Now companies have to listen to their customers because unhappy ones can broadcast their displeasure through social media. Also, it’s no longer a one-way conversation. Some companies have jumped onto the social media bandwagon (as they should) and created accounts to ask consumers to help create and improve their brands. Two most notable examples are Starbucks’ My Starbucks Idea and Burger King’s Whopper Sacrifice.
2. Efficiency of reaching consumers. Look at social media this way – imagine all of your customers coming together on a daily basis and talking about topics that pertain to you and your company, thereby spreading even more information about your company and gaining more recognition and consumers. One of my favorite quotes comes from my mentor and good friend, Griffin Farley of 22squared: “Don’t plan for the ones you reach, plan for the ones they reach.”
3. Being connected (this was the most popular answer I received after posting the question). When something happens to ourselves or to someone we know, we share it with others through pictures, comments and tweets. More importantly, it’s a new way to get news, support, and advice on anything.What better way to educate yourself on advertising and marketing than by following an expert in a specific field? Who knows, it could even get you a job (Tweeter Neal Schafer had it happen to him after he started his blog and web site).
4. Creative campaigns. I’ve said it before and I’ll say it again – if I had a TiVo, all I would record are commercials. I like advertising, but not because I want to learn about the products. I like the creativity used to showcase a product to consumers. And now with social media, they’re becoming even more creative. Viral videos, Twitter giveaways, Facebook fan pages, etc. I can’t get enough of them. Old school + new school = awesome, consumer-activity-inducing campaigns.
5. The best thing about social media? It is changing the way we think. And with the exponential growth of it, no social media professional can be sure of where these new media will lead. But I can tell you that it’s exciting to see the evolution.
Megan Green is a freelance propagation planner who has had her work published on PR News Wire, as well as many other outlets. Contact her on LinkedIn, Facebook, Twitter, or at megankategreen@gmail.com.
Après la campagne Omax, voici un nouvel exemple de démonstration produit avec cette fois-ci la stabilisation d’image de l’Olympus E620. Déclinée en trois visuels “Aigle, Vélo et Chien”, l’idée est de l’agence JWT Sydney avec des clichés de Sean Izzard et une retouche du studio Electric Art.
Dans le même esprit : Différentes campagnes pour Olympus
Autour du thème de l’inspiration, découverte de cette superbe direction artistique par l’illustrateur Denis Kakazu. L’agence Ogilvy São Paulo a réalisé cette campagne du magazine Soma Urban Art, en utilisant trois méthodes : le spray, le crayon et le pinceau.
Voir en grand format : Soma 1 – Soma 2 – Soma 3
L’initiative de l’opérateur Orange autour de ce concept RockCorps, venu de Los Angeles, est excellente. L’idée est de donner 4 heures de son temps à une association pour ensuite assister à un concert. Voici en exemple, la publicité et campagne TV actuellement diffusée en Angleterre.
Le concert aura lieu en France, au Zenith le 2 octobre prochain.
Un intéressant concept sur cette publicité pour la nouvelle Citröen C3 Picasso et son coffre spacieux. Trois visuels intitulés “Vélo, Boîte et Chien” par l’agence Euro RSCG Milan, sur des photographies de Alberto Callari?. Plus d’images dans la suite.
Excellente publicité et campagne print pour le client Omax à propos du “bénéfice produit” des objectifs grand angle. Une idée de l’agence Publicis India sur une direction artistique de Raylin Valles. Plus de visuels à découvrir dans la suite.
Voici une belle utilisation du tilt-shift dans une campagne commerciale. En l’occurence, il s’agit de la marque de voitures tout terrain : Land Rover. Une baseline forte “Faire du travail, un jeu” par l’agence Rainey Kelly Campbell Roalfe London.
Would you be an architect or rather slog as a data entry limbo? http://www.westwoodhelp.me/
Westwood college helps you get a better career.
Seeded by The 7th Chamber
Seeded by The 7th Chamber
It’s out there and everyone’s talking about it. It’s been proven to give companies an edge on competition and the ability to form a bond with customers. So why aren’t you involved in social media yet?
As a freelancer in social media, I’ve noticed that there are numerous corporations that are still not involved with Twitter, Facebook, or anything on the Internet beyond a website and an email. This is, in essence, what it would be like when everyone started to advertise on the television when it was first invented and a company simply ignored it and kept to the “old school” ways of handing out fliers to people. Although it is important to respect the more traditional ways of advertising, you must also incorporate the new to properly promote and advertise your company and brand (my fellow Beneath the Brand blogger Jon Leung agrees – check out his post Marketers’ Dilemma: Facebook or Twitter).
The best thing about social media – it’s easy and free. At the moment, I recommend starting with Twitter because, as I’m sure you’ve heard, it’s becoming more and more similar to the dot com boom (i.e. don’t be the last one to figure it out).
Look at Twitter this way: imagine all your customers coming together on a daily basis and talking about topics that pertain to you and your company, thereby spreading even more information about your company and gaining more recognition and consumers.
Let me use a company as an example that I am currently involved with: Dolphin Blue, Inc. Dolphin Blue helps businesses go green through its office supplies. If you thinking of promotion from a networking standpoint, the first thing you would do is to find a group that matches your interests, in this case, any green groups that deals with the ecosystem or world health. You would then attend the group sessions, meet people who have those same interests, and start conversations with them about your company. Twitter is exactly like this, only on a much larger scale.
After creating a Twitter account, log on to www.search.twitter.com and search (#green) for people talking about green issues. “Follow” them, re-tweet things they’ve tweeted that you agree with and *poof,* people will start following you, re-tweeting things you’ve posted, and, most importantly, become aware of your services. And thus, networking and building your business starts on a national level. The more people you meet, the more people who talk about you and your company.
Within four hours of Dolphin Blue publishing its Twitter account, it had six mentions and 26 followers! On day two, those numbers grew to 14 mentions and 93 followers. Imagine how many more people it’ll reach within the next week, month or year.
I think Griffin Farley of 22squared said it best. “Don’t plan for the ones you reach, plan for the ones they reach.” It’s all about who you know, right?
Megan Green is a freelance propagation planner who has had her work published on PR News Wire, as well as many other outlets. Contact her on LinkedIn, Facebook, Twitter, or at megankategreen@gmail.com.
En clin d’oeil au travail Classics in Lego réalisé par Mike Stimpson, voici cette campagne pour les 50 ans de la marque Lego, sous la forme d’hommage à des événements marquant de l’histoire. Trois situations : la place Tian’anmen, Muhammad Ali et la chute du mur de Berlin.
Une idée de l’agence Jung von Matt Germany.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
