Hasta La Creative!

Globalization is one thing that most international companies invest in today and it is an aggressive practice in the local shores of India. Large names that include Coca Cola and McDonalds have adopted the new termed practice called Glocalisation, a saleable mix of the global and the local, which represents the human capacity to bridge scales from the local to global and vice versa.

Product association is evident in our local regions and for international companies known throughout the world, the need to rev up the consumer awareness has become a critical need. India has so far acknowledged this need and companies who have intended to join in this Glocalisation practice are jumping in one by one.

“Advertising agencies in our country are increasingly going in for international tie-ups. As a result, foreign brands are suddenly seeking local attention. The art of making an advertisement look local and endearing to Indians is the global spin-off in advertising,” Vipin Dhayani, creative head of the Everest Brand Solutions, said.

(Source) Zeenews

Technorati Tags: advertising, coca cola, globalization, glocalisation, Hrithik Roshan, india, mcdonalds

I know this isn’t anything earth-shatteringly new, but this outdoor from London a pretty cool installation piece in my mind, particularly given the timeliness of Earth Day.

While real plants (instead of plastic) would have been awesome (and more “green”), the faux plants probably make it leagues easier to actually put up. Interesting, visual, and simple. Seems appropriate as we wrap up Earth-centric festivities.

[via 30gms]

In the vein of the Harvey Dent campaign site and the short lived “Joker-ized” version comes a new campaign from Warner Brothers in support of The Dark Knight the new Batman film.

Operation Slipknot, which is about corruption in the Gotham City Police Department. Apparently all the slots in the game were taken within 45 minutes of this email being sent out from Commissioner Jim Gordon.

???OK friend, you???re up to bat now. You have yourself a new assignment: Operation Slipknot.???

Another site for the Gotham Intercontinental Hotel has gone live, but the telephone number for the “concierge” has been disconnected.

I’ve been loving the way that Warner Brothers has been including hardcore fans who want in on the action without ruining the movie for those of us who don’t have the time.

There is actually a person who sits inside of a vending machine and dispenses you whatever item you want when you press a certain button. Ok, so maybe this isn’t how they really work, but it’s still a cool idea, isn’t it?! The creative thinking for these optical illusions came from a job site in Germany in which posters were strategically placed on the sides of vending machines, ATM machines and even laundry machines among other things and showed what looked like real people working hard to get you whatever item that particular machine makes. The slogan on each of the posters reads, “Life’s too short for the wrong job!” Ain’t that the truth!

When will Honda stop coming up with such catchy advertising? I swear, their commercials just keep getting better and better. Back in 2006, Honda released a commercial in which an entire choir comprised of people made noises that sounded like a car- or more specifically- what a Honda vehicle would sound like juxtaposed with clips of a Honda vehicle traveling the roadways. If you close your eyes, you cannot tell the difference; amazing. Those other car companies could stand to learn a thing or two from these guys.

In honor of Earth Day, here is a catchy poster by a non-profit organization called Pro WildLife. Located in Germany, Pro WildLife is committed to protecting the world’s wildlife from over-exploitation, habitat destruction and abuse. In this particular poster, penguins are pictured with what appear to be machine guns. Not only is is both edgy and attention grabbing, but it also drives the point home that we should never take for granted nor abuse our environment, including the other animals we share it with. This is just one of several posters in the campaign which can be seen here.

If you thought you could tell time, try using one of these unique watches from Tokyoflash Japan. How the heck do you tell the time on it? The watch goes for 14,900 yen or roughly $145 US bucks. This particular brand watch is the Shinshoku design, which consists of a stainless steel band and looks like it was attacked by a hole puncher. Twenty-nine brightly colored LEDs light up to somehow tell you the time. According to the makers, 12 red LEDs tell you the hour, 3 green LEDs indicate increments of 15 minutes, and 14 yellow LEDs indicate single minutes. Confused yet? Don’t worry; it comes with directions.

Technology has been used on billboards for years, displaying everything from the temperature to the current powerball jackpot, but generally, the level of interaction between the viewer and the message is minimal. Therefore, the few billboards that use technology to actually inspire and force that mental interaction really impress me, as does this new billboard campaign for AEG-electrolux laundry machines.

Their somewhat clever “noise awareness” campaign certainly speaks volumes to their product, but it’s the execution of the idea via billboards that really makes it work. Decibel meters monitor the current sound volume. Simple. Nothing too elaborate, and not too much explanation needed. Just enough to make sense, and to push it just a hair past the normal billboard. And of course, the current data is viewable, then compiled and graphed on the well designed Noise Awareness Website, where you can even click on cities to get the exact billboard locations via google maps. Cool stuff.

If you’re lusting for more photos in other cities, check out Notcot.

 Check out this ad for the World Wildlife Fund by Saatchi & Saatchi.  They have done a great job raising environmental awareness by installing these nifty paper towel dispensers in bathrooms.  The paper towel dispenser has a caption above it that reads:

Save paper.  Save the Planet.

Each paper towel dispenser has a silhouette of South America on it, and the point of the ad campaign is to show how deforestation is directly related to how much paper we consume.  It’s a brilliant idea for reminding people to not be so wasteful.

I stumbled across this short clip and found it interesting – if nothing else than from a media perspective. Often, social messages are relegated to the :30 psa via tv or radio, and more critical messages generally require multi-stage campaigns covering the gamut of media. I’m not saying multi-level social messaging/public service campaigns aren’t effective, but it’s refreshing — and an interesting reminder — to see something done like this:

The post-it note campaign was launched by a Dutch group Vandaler Mod Vold (Vandals Against Violence) in response to recent incidents of violence in Copenhagen. The post-it notes placed throughout the city carry handwritten messages along the lines of “only the weak resort to violence.”

While I’m not necessarily advocating a campaign of handwritten notes plastered around a city, it’s important to remember that a few bucks worth of post-it notes and a few sharpies can do a good bit of messaging. Giant (expensive) executions aren’t always a requirement, and there are still ways to execute strong messaging without breaking the bank. more (in Danish) here.