Mar
03
Agency news you need to know this week
Posted in: UncategorizedAttending George Lois’s memorial, GroupM hires a North America CMO, and more.
Mar
03
Behind Clairol’s nostalgic partnership with Amazon Prime’s ‘Daisy Jones & The Six’
Posted in: UncategorizedBrand banks on nostalgia for ’70s hairstyles to aid its own comeback, but avoids trying to drop Clairol boxes into the show.
Mar
03
Agency IP investments are growing—client frustrations are among the reasons why
Posted in: UncategorizedWhile far from a new phenomenon, investment in intellectual property has been increasing over the last few years.
Mar
03
Brands Still Aren’t Grasping How to Sustainably Support Black-Owned Media. BOMESI Can Help
Posted in: UncategorizedThe summer of 2020 ushered in more than a life-shifting pandemic. At the time, the murder of George Floyd was considered the mark of collective reckoning, a definitive tipping point as multiple industries honestly and, in many cases, publicly reevaluated their tacit participation in systemic racism. While protesters across the globe demanded equal and just…
Mar
03
Marketing winners and losers of the week
Posted in: UncategorizedTemu attracts millions of users and Bose tries to equalize the music industry—plus, Powerade faces scrutiny for its new Ja Morant campaign.
Mar
03
Why parenthood is good for creativity
Posted in: Uncategorized5 unexpected ways children can enrich imagination and innovation.
Mar
03
Unwrapping Durex and Diesel’s Unexpected Collaboration
Posted in: UncategorizedDiesel earned its brand provocateur status through decades of surprising stunts and taboo-busting ads, and its latest collaboration with Durex shows it’s not stopping now. The Renzo Rosso-founded fashion house rose to fame in the ’90s for creative like “Kissing Sailors,” which showed two men locking lips, and billboards that depicted the Virgin Mary wearing…
Mar
03
Lay’s lança campanha “No Lay’s, No Game” com participação de Messi e Thierry Henry
Posted in: Uncategorized
A marca de batatas fritas Lay’s lançou uma nova campanha para dizer aos torcedores de futebol na Europa que… “No Lay’s, No Game”. O primeiro filme da campanha, intitulado “Thierry Visits”, traz o ex-jogador francês Thierry Henry visitando torcedores do Barcelona para perguntar batatinhas da Lay’s em casa. Quem tivesse, ele ficava para assistir a …
Leia Lay’s lança campanha “No Lay’s, No Game” com participação de Messi e Thierry Henry na íntegra no B9.
Mar
03
Big Spaceship Helps Gatorade Launch New Drink Fast Twitch (2023)
Posted in: Uncategorized
Drinks & Alcohol
Sports
“Every fan houses an urge to understand the lives of pro athletes. What do they do in the locker room? How do they train?
Mar
03
Hometeam Named to Fast Company’s Annual List of the World’s Most Innovative Companies for 2023
Posted in: Uncategorized
adnews
The World’s Most Innovative Companies is Fast Company’s signature franchise and one of its most highly anticipated editorial efforts of the year.
Mar
03
Stagwell Revenue Hits Record $2.7 Billion in 2022 Amid International Growth Spree
Posted in: UncategorizedStagwell Inc. continued its growth spree last year despite global economic headwinds, with total revenue up 21% compared to 2021. It’s racked up six consecutive quarters of double-digit growth, according to financial results released today. The holding company’s full-year 2022 revenue reached a record $2.7 billion. Meanwhile, its fourth quarter revenue grew 16% from the…
Mar
03
Royal Bank of Canada – Auston Matthews Stars in New RBC Campaign from Battery "MakeItCount" (2023) (Canada)
Posted in: Uncategorized
Business & finance
“Make It Count,” created by creative agency Battery, features Auston and his sophisticated, charismatic and hilarious sidekick Gene Raymond – a play o
Mar
02
EIBWC Podcast: The War of the Social Media Platforms
Posted in: UncategorizedWe’re kicking off Season 2 of Everything Is Better With Creators with Kaya Yurieff, creator economy reporter at The Information. With over 100,000 followers reading her creator economy newsletter, Yurieff is the go-to expert for all things related to business strategies and the creator economy ecosystem. In this episode, Yurieff and Whalar’s chief growth officer…
Mar
02
Stagwell's organic revenue rose 14% in 2022 and its CEO is bullish on AI
Posted in: UncategorizedAgency holding company Stagwell posted its sixth consecutive quarter of double-digit revenue growth.
Mar
02
For International women's day Hershey's "Her for she" – where he is a she (2023) (Canada)
Posted in: Uncategorized
Mar
02
8 Lessons From Season 1 of Touch of Truth With Jackie Cooper
Posted in: UncategorizedThe first season of Touch of Truth With Jackie Cooper is officially wrapped, so we’re sharing the top 8 truths revealed over the course of the show. Cooper is the global chief brand officer at Edelman and has spent her storied career in communications and marketing living under a single philosophy: Meet everyone once. The…
Mar
02
Turner Brothers Bring Distinctive Style to Invisible Collective
Posted in: Uncategorized
Mar
02
The Red Flags to Watch for When Buying a Fast-Growing Agency
Posted in: UncategorizedThere are some marcom agencies where growth in their early years is nothing short of spectacular. Often–though certainly not exclusively–they’ll be in emerging, ultrafast-growth disciplines. This was once the case for “social” or even “digital” back in the day; now, it’s more likely to apply to areas such as influencer or the metaverse. For buyers…
Mar
02
Ron DeSantis Usually Avoids the Press. For Murdoch, He’ll Make an Exception.
Posted in: UncategorizedThe Florida governor granted a rare interview to The Times of London, one of several Murdoch media properties he’s spoken with as he prepares a possible presidential bid.
Mar
02
PepsiCo Marketing VP Hopes Its ‘No Lays No Game’ Concept Will Run for Years
Posted in: UncategorizedThe idea of a world-famous sports personality coming to your door to watch a game is one that fans all around the world dream of. It is also one that PepsiCo may make a reality through its “No Lays No Game” campaign, which the brand’s most senior marketer believes has a core concept that could…
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.