As the Federal Trade Commission prepares to face off in court against Meta over a V.R. start-up deal, the agency is testing a novel argument as part of a strategy to push antitrust law.
The ad industry could be implicated in the consumer trust problem roiling the crypto space.
New start-ups and other social platforms sense opportunity as Twitter grapples with changes from Elon Musk, its new owner.
Christmastime can be tough for those who have experienced the loss of a love one. This spot from Dutch supermarket chain Plus features a teenage boy who has lost his father and must come to terms with his mother’s new partner. Annually, the supermarket releases a holiday campaign that tells a family-based story, and this…
(TrendHunter.com) Those in search of gifts for runners this holiday season may find some inspiration from this gift list. From top-tier recovery tools to stocking-stuffer-worthy nutrition to the best shoes on the…
Fresh Christmas tree delivery, an ecommerce innovation that got a shot in the arm during the pandemic, is expanding once again with the addition of Instacart. The delivery service is adding fresh-cut and artificial trees, as well as d?cor like ornaments and lights, for the first time in 2022. Retailers that offer similar services include…
The CW’s longtime ad sales chief Rob Tuck is exiting the company. Tuck discussed his retirement on social media on Tuesday; however, The CW and Nexstar didn’t immediately comment on his exit. The longtime ad sales chief has been evp of national sales at The CW since 2008. In this role, he oversaw all of…
Pinterest said Tuesday that it entered into a long-term cooperation agreement with Elliott Investment Management. As part of the deal, Elliott senior portfolio manager Marc Steinberg will join Pinterest’s board of directors, effective Dec. 16. Elliott said in July that its stake in Pinterest topped 9%. The investment firm reached a similar agreement with Twitter…
In 2013, BrewDog founder and CEO James Watt said he’d rather take his money and “set fire to it” than pay for traditional marketing. Fast forward nine years and the irreverent Scottish brewer has stumped up for plenty of big budget campaigns–and been issued several advertising bans in the process. This time the company has…
The news and culture publisher BuzzFeed Inc., which houses the editorial titles BuzzFeed News, Complex and HuffPost, announced Tuesday that it is laying off around 12% of its workforce, or roughly 180 employees, according to a memo from chief executive Jonah Peretti obtained by Adweek. The layoffs, which primarily affect Complex Networks, BuzzFeed.com and overlapping…
In this episode of The Speed of Culture Podcast, Suzy Founder and CEO Matt Britton chats with Rachel Tipograph, founder and CEO of MikMak, an enablement and analytics platform for multichannel ecommerce brands. After working at Gap as the youngest-ever global director of digital and social media, Tipograph founded MiMak in 2015. Today, the platform…
Twitch detailed updates to the Analytics section of its Creator Dashboard that will roll out to all of its streamers by the end of December. The Amazon-owned streaming platform said it separated its three Insights pages–Achievements, Channel Analytics and Stream Summary–into six: Achievements, Discovery, Earnings, Engagement, Overview and Stream Summary, adding that its early testing…
The streamer’s co-CEO talked sports rights, video games and advertising at UBS investor conference.
(TrendHunter.com) The Toyota C-HR prologue has been debuted as an upcoming CUV that showcases the brands technologies, while also highlighting a distinct attention to modernized styling. The vehicle shows off a bi-…
Snap Inc. said at its fifth annual Lens Fest augmented reality developer conference Tuesday that there are now 300,000 AR creators and developers on its platform, up from 250,000 last year, and they are behind over 3 million AR lenses, up from 2.5 million in 2021. The company also kicked off a new global “Lensathon”…
Amazon, Uber, Macy’s among the brands guilty of over-emailing, Brand Keys study reveals.
Before Covid-19, perhaps you could lure someone out of the house with a $200 grilled cheese, $300 burger or $25,000 frozen hot chocolate. During that simpler time, you could fall in love at the glove counter at Bloomingdale’s, split a sundae at the shop down the street, lose that person’s phone number in a Gabriel…
Cannabis tech company Fyllo is expanding into retail media by offering interactive display screens in stores for advertisers.
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