Twitter Introduces Pre-Bid Adjacency Controls for Advertisers

Twitter found time amid this past weekend’s drama to share two brand safety-related updates following the company’s meeting earlier this month with the World Federation of Advertisers, during which it reaffirmed its commitment to the Global Alliance for Responsible Media. Starting Monday, advertisers on the platform have access to Adjacency Controls, which are pre-bid controls…

Instagram Begins Rolling Out 2022 Recap Feature With a Twist

Instagram added its own flavor to the traditional end-of-year recap from social platforms, delivering its 2022 Recap in Reels form with narration from users’ choice of Bad Bunny, Badshah, DJ Khaled or Priah Ferguson from Stranger Things. Prompts will begin appearing in Instagrammers’ feeds Monday enabling them to create a 2022 Recap, or the option…

Answer the Call of Duty, Get Free Meals at Burger King

In summer 2022, a viral tweet showing 1993 classic game Doom running on a McDonald’s kiosk sent gamers wild. As it turns out, the inspired “hack” was a Photoshop job. Now archrival Burger King has now brought gaming to its self-service screens for real. Expanding on its collaboration with Activision’s Call of Duty: Modern Warfare…

PET project: How privacy and utility can work together in the ad ecosystem

Privacy-enhancing technologies show great promise in helping advertisers convey their value proposition while assuring them privacy and data are protected.

Goddess of Victory NIKKE pops up on Shinjuku Vision 3D billboard

Entertainment

WhatsApp Rolls Out Accidental Delete Feature

WhatsApp introduced an accidental delete feature on Android and iOS for cases when a user meant to delete messages from being seen by anyone on the application and mistakenly tapped on Delete for Me instead. People have five seconds to take advantage of accidental delete. The Delete for Everyone option debuted with a seven-minute window…

72andSunny lays off 6% of US staff

An estimated 24 employees are affected by layoffs at Stagwell’s 72andSunny.

David Roth & Yuriy Mikhalevskiy are inclusively funny

none

adland exclusive

“Woke” is one of those words so overused as a pejorative, it has become devoid of all meaning.

Drew Griffin, CNN Investigative Journalist, Dies at 60

His reporting on delayed care for military veterans at Veterans Affairs hospitals led to the resignation of the secretary of the department.

The Best Ads of 2022: The Good, The Great and The Future

In this week’s episode of Yeah, That’s Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller is joined by audience engagement director Jess Zafarris and European creative editor Brittaney Kiefer to discuss the best ads of the year and the future of creativity. The 30 Best Ads of 2022 Stream the…

Watch the newest commercials from TikTok, Audible, Chipotle and more

Chipotle wants you to know that for a limited time you can get free queso when you order pickup or delivery on its website or through its app.

Barclays hires Team One as strategic and creative agency

As agency of record, Team One will handle Barclays’ online savings accounts, personal loans and Premier League sponsorship activations in the U.S.

Top 10 Plant-Based Food Marketing Moves of 2022

American consumers may have lost some of their appetite for faux meat, but they’re still snapping up non-dairy ice cream, veggie-centric snacks, grain-based milks and egg substitutes at grocery stores, restaurants and fast food chains. As the $7.4 billion U.S. industry has continued to grow, it has seen an explosion of products, meaning that distinctive,…

Mondelez selling gum business including Trident for $1.35 billion

The sale includes gum brands Trident, Dentyne, Chiclets, Bubblicious and others in the U.S., Canada and Europe.

Top 100 Tech Trends for 2023 – From Tent-Safe DIY Heaters to Connected Modular Smart Tables (TOPLIST)

(TrendHunter.com) From innovations in the home office and entertainment spaces to general improvements to camping and outdoor technology, this list of 2023 tech trends includes everything in the technology sector,…

As 2023 Looms, Holding Companies’ Return to Office Plans Are Clouded in Uncertainty

Agency executives want their people back in the office. They would rather not waste away their real estate–which has been redesigned to accommodate collaborative work–but they also don’t want people who prefer working from home to resign in protest. Every major holding company has told Adweek that it hasn’t issued an official mandate in writing…

Fortnite maker Epic Games to pay $520 million in children’s privacy case

Fortnite has more than 400 million users worldwide, making it one of the world’s most popular video games.

Consistent Reporting and Accuracy, Buyers Face Retail Media Growing Pains 

Elizabeth Marsten, group director of marketplace strategic services at agency Tinuiti, was evaluating a retail media buy and something seemed off. For all the impressions the retailer reported, the ad should have generated way more clicks. “[I asked the retailer] ‘Do you measure impressions with [trade body] Media Rating Council standards?'” Marsten said, only to…

EBay targets Gen Z with first brand campaign in three years

EBay is out with its first brand campaign in three years as it seeks to position itself to younger Gen Z customers as a trusted e-commerce brand amid a sea of counterfeits.

Top 100 Kitchen Trends in 2022 – From Motorless Magnetic Blenders to Omni-Fuel Personal Pizza Ovens (TOPLIST)

(TrendHunter.com) From portable pizza ovens to minimalist one-slice toasters, the 2022 kitchen trends revealed the demand for products that are as aesthetically pleasing as they are functional.

Perhaps emboldened by…