Ugg’s Feel House Evolves From PR Stunt to ‘Crucial’ Marketing Strategy

If there’s such thing as an emotional support brand, Ugg would fit the bill. The California-based brand–known for its shearling boots and cozy apparel–stepped up its comfort game with Ugg Feel House, a hybrid experiential and retail concept designed to cater to both a community of creatives and young, fashion-forward consumers unfamiliar with the brand’s…

How the new privacy landscape presents opportunities for marketers

Execs from Uber, Wavemaker and Meta discussed the challenges and opportunities of the new privacy landscape at The Female Quotient during Advertising Week.