The TV advertising industry must work toward cross-screen activation and audience targeting with technology that connects audiences across screens and devices.
Spotify experienced slow ad revenue growth during the company’s 2022 third-quarter earnings call Tuesday. According to chief financial officer Paul Vogel, while the company’s total revenue reached over $3 billion in Q3, a 21% year-over-year growth, the gross margin was 24.7%. That’s below the predicted outlook, partly due to the downturn of the company’s ads….
The retail chain is going virtual to build out its ‘Zalpha’ marketing strategy.
Is bacon a gateway meat for members of the vegan community? Oscar Mayer believes this to be true, and it has survey results to back that assertion up. According to a recent survey of 1,000 participants by Oscar Mayer, 64% of vegans responding wished they could eat bacon, and 56% admitted to being tempted by…
Oscar Mayer is calling on “bacon enthusiasts” to give up bacon for World Vegan Day—for the opportunity to win a lifetime of wood-smoked bacon.
Alex Griffin, CMO of sportswear brand On, joins the Marketer’s Brief podcast to talk about the brand’s recent campaign and new subscription shoe program.
In a new proposed settlement, the online liquor company Drizly plans to settle with the Federal Trade Commission (FTC) over a data breach that exposed the information of 2.5 million people in 2020. Under the settlement, Drizly is required to destroy unnecessary data and limit future data collection. Going a step further, it requires its…
With spooky season upon us, Halloween movie classics are in full effect. However, Xfinity’s latest campaign claims that there are greater horrors than the ones in films–like living with terrible home internet. Today, Xfinity launched its latest comedic campaign, “Not That Bad,” featuring two spots that highlight the senselessness of living with shoddy internet services….
The future of marketing is inclusive marketing. A lot of brands still develop “mass” market strategies for the mainstream, but it’s important to note that the general market is now multicultural. However, there is a difference between multicultural marketing and inclusive marketing. General marketing is in the past, and the accountability to represent the consumer…
Has Warner Bros. Discovery found its Kevin Feige? On Tuesday, the company announced that James Gunn and Peter Safran would serve as co-chairmen and CEOs of DC Studios, bringing film, TV and animation together under a single banner. The new division will replace DC Films after head Walter Hamada quietly exited. The appointment of Gunn…
In its latest operating system update, Apple said it’s taking a cut of boosted posts, a format available on social networks like Facebook, Instagram and Twitter, where users and companies can pay these platforms to have their posts amplified more widely. Apple said in a post on the App Store review guidelines accompanying the new…
LinkedIn is rolling out new features aimed at identifying and removing fake accounts in order to ensure authenticity on its platform. Vice president of product management Oscar Rodriguez explained in a blog post, “I have the pleasure of hearing from you and members across LinkedIn how much value you get from our professional community we’re…
After six years as Verizon’s chief creative officer, Andrew McKechnie is leaving the telecom brand, a company representative confirmed. McKechnie’s departure comes after Verizon CMO Diego Scotti has made a number of “strategic changes” on the creative front. Under the marketing department’s new direction, the Creative Marketing Group that McKechnie oversaw will be joining forces…
Whether they’re running high-stakes races or herding cattle, working horses usually wear shoes–strictly utilitarian objects made of steel or aluminum meant to protect the animals’ hooves from rough surfaces. Horseshoes have never been fashion statements. Until now. In its latest stunt, the Kentucky-based tourism office VisitLEX has partnered with a local craftsman to turn rare,…
Google parent Alphabet Inc. reported revenue and earnings that fell short of analysts’ expectations, showing the company’s search advertising juggernaut was not immune to a slowdown in the digital ad market.
Les Binet and Peter Field pioneered research on the value of a 60-40 spend on brand building versus sales activation messaging. This mix has shown the right balance of driving short-term sales for growing the brand as a whole and can lead to sustained revenue growth and acquisition of new markets while simultaneously keeping a…
The company cited a “challenging macro environment.”
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