As creative directors at Founders, Martin Alfred and Felipe Rostagnol share a love for the advertising industry that goes back to childhood. For Rostagnol, “Since I was a kid, I liked editing video games more than playing them. From that moment on, being able to create something new that breaks the established has always motivated…
Industry leaders discuss what marketers need to know to build profitable brands in 2023.
Reddit acqui-hired the four-person team at Oterlu, a developer of machine-learning-powered content moderation tools that was co-founded by former Google trust and safety lead Alex Gee. The Oterlu team will join the safety team at Reddit and develop native machine-learning moderation models to and accurately detect harmful content across a range of languages, as well…
Purpose marketing expert Thomas Kolster reviews campaigns from Apple, Heineken, Lidl, La Vie Foods and more.
It’s hard to believe the NBA preseason is almost here, but ESPN is ready for Thursday’s tip-off with a new global creative brand identity for all on-air NBA coverage across all screens and platforms. The WNBA and G League are included in the new aesthetic, marking the first time the collection of NBA brands will…
Kareem Daniel is in charge of driving growth for Hulu and Disney+.
When marketers need help reaching their target audience on social media, it can be challenging to make content that doesn’t look too much like an ad. That’s where programmatic company Spaceback comes in. When it comes to content marketing, Spaceback knows how hard it can be for advertisers to create the perfect social display that…
Patrick Mahomes (with a drawn-on mustache) stars in the latest from State Farm.
The Bulletin platform, which featured writers like Malcolm Gladwell and Mitch Albom, will be closed early next year, the company said.
In the latest episode of The Speed of Culture podcast, Jim VandeHei, co-founder and CEO of Axios, joins Suzy founder and CEO Matt Britton to discuss his journey from reporter to leader of a publishing agency with more than 500 employees. Being a great communicator, a great marketer, a great advertiser is the whole game…
Elon Musk had been trying for months to back out of his contract to acquire Twitter, signed in April.
While dating apps are mostly focused on matching their users with a special someone, one app is focused on a totally different kind of hot action–midterm voting. To shift Gen Z’s voting culture, BLK is collaborating with rap artists Trina and Saucy Santana to create yet another audacious anthem in the form of “No Voting,…
Kantar/CMAG’s updated political media ad spending totals for 2022 midterms.
Mr. Oliver is currently the president and chief executive of Baltimore’s flagship public radio station, WYPR.
Pepsi is a sucker for history. The brand is going to the retro well once again for its latest campaign, celebrating the release of its Cola-Soda Shop line of beverages. Pepsi is getting a marketing assist from R&B singer Chl?e for a new spot, with the songstress performing a modernized version of Footloose, the title…
Geico is reviewing its media business and laying off marketing staffers as it raises rates amid record inflation.
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