Americans will be feeling more like Scrooge than Santa this holiday season as ongoing economic problems put a damper on gift giving. In a YouGov survey, 69% of shoppers said they plan to buy fewer items this year, while 9% of Americans don’t plan to do any holiday shopping at all, citing inflation as a…
With nearly 50 million Americans changing jobs this year, the Great Resignation is quickly becoming the Great Migration. People aren’t simply starting new roles; they’re choosing new ways of working. For marketers, changing jobs should be like launching an exciting new campaign. Instead, it feels like leaping from a ledge. Half of all new hires…
In the space of three days in late 2021, the cannabis industry in the U.S. brought in north of $290 million, setting records for Thanksgiving Eve–better known in weed circles as Green Wednesday–Black Friday and the Thursday before Christmas, per researcher Akerna. Last year was not an anomaly. Fourth quarter has traditionally been a boon…
Type in a prompt like “email,” and several entirely original stock images of computers and messaging will be created instantaneously. A few more clicks and inputs will generate a host of text snippets suggested for ad copy. That’s how a new tool from a startup called Omneky lets brands–usually growth-hungry apps and ecommerce sites–pair artificial…
Tony the Tiger and his fellow cereal mascots–from Toucan Sam to Cap’n Crunch–once ruled the breakfast table. Through decades of savvy marketing, the brands represented by these characters cemented themselves in kitchens, pop culture and childhood memories. More recently, however, some of those breakfast mainstays have lost their sheen as health advocates warn of the…
Mick McConnell’s marketing career began with a stack of rejection letters from some of the top architectural firms in New York. The now-North America CEO of agency Superunion had the misfortune of graduating from architecture school into an early 1990s recession and found that few firms were hiring. So he was willing to do the…
It’s not citizens band radio: It’s YouTube. The Google-owned video platform introduced handles Monday as an easier way for people to find and interact with each other than simply using channel names. Every YouTube channel will have a unique handle, which will appear on channel pages and YouTube Shorts. YouTube explained in a blog post…
At newspapers and then at Deadline, the website she founded, she served up the opposite of fluff entertainment journalism.
Though I don’t own a Porsche, I recently attended one of their driving experiences, felt the g-force accelerating around the track and finally understood why so many Porsche drivers become brand loyalists. That experience could easily make anyone fall in love with the brand, even if they don’t go out and buy one the next…
There’s a big difference between so-called “influencers” with millions of followers and people with actual influence on the people around them. On the latest episode of Let’s Talk About Brand, Jason Falls, chief strategy officer at influence marketing agency Falls+Partners, discusses his work with professionals on how to build the kind of trust and expertise…
The automaker debuts ‘New Frontiers,’ in which former Heisman Trophy winners educate today’s college athletes about brand building.
The Caribbean, often mentioned in global communications as an “attachment” to Latin America, is a massive archipelago that stretches just about 106,300 square miles between North and South America. The region boasts cultural vibrancy, spanning many different influences from around the world. As the region continues to play a role in global business, the purchasing…
The soundboard Twitter has been testing to accompany its Twitter Spaces audio offering is now live to all iOS users. The social network said in a tweet from its Twitter Spaces account, “We’ll be looking closely at which sounds you are liking and using the most to see where we’ll go next with this feature–looking…
Streaming giant brings in DoubleVerify and Integral Ad Science to analyze ad views.
In the latest episode of Home / Work, host Antonio Lucio sits down with Melissa Barnes, Twitter’s vp of Canada and Latin America. In addition to being an amazing leader, Barnes is also one of a growing number of women who have decided to start a family on their own. During the conversation, they discussed…
A more in-depth and timely understanding of who is interacting with your media, how and when, enables you to do several important things to drive growth.
Billboards using anamorphic 3D technology have revolutionized OOH advertising, allowing for the creation of buzzworthy immersive activations. The 14,000-square-foot 3D billboard above the Edition Hotel on the corner of 47th Street and Seventh Avenue in New York’s Times Square has been used to promote the launch of HBO’s House of the Dragon, rapper 2 Chainz’s…
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