Hasta La Creative!

Our main motive for the campaign was to represent our legends and there biography with there own words in Audio Lab. And if you zoom in over the portraits you guys can see how the portraits has been made with the help of typography in a very simple and cute manner.

Advertising Agency (School): Chasmawala hai na!, Mumbai, India
Art Director: Chintan S. Gopani
Copywriters: Babusona Ghanti
Jr Designer: Dipen Jain, Niyomi Jerajani, Babusona Ghanti

Google added another first-party data solution for Display & Video 360, Publisher Advertiser Identity Reconciliation, which gives publishers and advertisers the option to securely and privately reconcile their first-party data for audiences who have visited both an advertiser’s and a publisher’s site. Advertisers and publishers will be able to activate encrypted first-party information unique to…

In 1934, the Chatham Coloured All-Stars made history by being the first-ever all-Black team to win an Ontario Baseball Association Championship. Though not many of us were alive to see it, we can now revisit this historic win through the video game MLB The Show 22, which now allows players to step onto the field…

Following a period of record ad spend, nearly a third of media budgets are set to decline next year with talk of recessionary market conditions likely to affect spend on traditional media such as TV, radio, print and out of home especially, resulting in a move to short termism by marketers. According to a study…

One of the thorniest challenges in today’s b-to-c ecommerce world is the shopper “cold start” problem. The term “cold start” originates from cars–when it’s really cold, an engine has difficulty starting up, but when it warms up, it runs smoothly. Similarly, the best personalization tools excel at guiding consumers to highly relevant product options but…

(TrendHunter.com) For businesses, the October 2022 tech trends include a range of new developments in hardware and software, many of which are being influenced by the pressures of Big Data dependence, the need for…

When developing marketing plans, it’s all too easy to lump different generations of buyers into similar categories, hoping to hit them both effectively with broader messages. Unfortunately, this doesn’t work with Generations Y and Z which, on the surface at least, may seem easy enough to put into the “under 41 years of age” category…

As National Hockey League players begin taking to the ice to begin the regular season Tuesday–joining the San Jose Sharks and Nashville Predators, who already faced off in two games in Prague–fans will soon have hashtag-triggered emojis for their respective teams at their disposal on Twitter. The social network said global conversation about the NHL…