Single Milk Drinkers, Beware: A2’s Oddball Ad Peeks Into the Life of a Catfish Master

Anyone who experiences lactose intolerance or related digestive issues knows that the cost of a glass of milk can go beyond the dollar amount. However, milk has changed a lot over the years, and new options could provide a little relief. Leaning into showing consumers that some milks are easier on the body than others,…

Reddit Chief Product Officer Pali Bhat Shares Road Map for Remainder of 2022

Reddit chief product officer Pali Bhat shared a comprehensive overview of updates and improvements to the platform that are in the works for the rest of 2022. Bhat wrote in a blog post, “Let me start with my motivation for joining Reddit–all of you. Everyone who works at Reddit, including me, has the distinct privilege…

Discord: How to Change Your Voice Input Mode on Mobile

Discord allows users to choose from two voice input modes: “Push to Talk” and “Voice Activity.” When Push to Talk is active, users must press a key when they want to speak in a voice channel (when users release the key, the application will stop transmitting their voice). When Voice Activity is active, the app…

The Chillest Listening Party Ever, Brought to You by Sonos and Pax

A group of five friends sit around drinking Pabst Blue Ribbon, smoking weed and listening to a new record from their favorite “chillwave” musician, Toro y Moi. They bust out some expressionist dance moves and play air guitar–while getting increasingly stoned–and make pithy comments worthy of a classic Beavis and Butt-Head episode. We’ve all been…

Marketing winners and losers of the week

The thimble’s triumphant return to Monopoly boards and a ‘Stranger Things’ boost for Netflix–plus why it was a bad week for McDonald’s and Elvis impersonators.

Amazon’s Invite-Only Orders Seek to Weed Out ‘Bad Actors’

Amazon’s latest move to preserve the integrity of its notoriously good customer experience is an invite-only program for high-demand products like video game consoles. The intent is to prevent inventory shortages and price gouging–and analysts say the ecommerce giant is well-positioned to do just that despite the never-ending battle against bots and resellers. Invite-Only According…

Watch the newest commercials from YouTube TV, Coke, Jeep and more

Ari Lennox and her cover of Queen’s “A Kind of Magic” are featured in the latest from Coca-Cola.

Organic Link Building 101: Your Ultimate Roadmap

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Ask anyone for the top SEO strategies of 2022, and you’ll hear “link building” within the first five techniques. Today, link building is considered one of the best ways to build authority, generate more traffic, boost conversions, and grow your brand.

What is link building? Also known as “backlink building,” link building is the process of generating external links to your website. These external links are called backlinks.

Let’s consider an example. When a high-DA (domain authority) website like Forbes includes a link to your site, you earn a backlink. Think of this as Wonka’s golden ticket. You’ve earned a shoutout from a site that generates a ton of high-quality traffic! As this traffic is redirected to your site, you’ll earn more impressions, clicks, and conversions. It’s like piggybacking off of a popular and authoritative website’s success!

Link building can help you rank higher on Google SERPs (search engine result pages), gain more visibility, and secure your bottom line. This blog will take a closer look at the top four link-building strategies for small businesses and startups. Let’s get started!

1. Guest Blogging

If you’re new to link building, start with guest blogging. You’ll write a high-quality blog for a high-DA website that generates a consistent stream of traffic. As their readers engage with the blog and click on the backlink in the CTA, they’ll land on your site.

This is a golden opportunity. As web users explore your content, products, and services, you’ll maximize your chances of earning a sale. Use the right guest blogging game plan. Start by shortlisting a set of industry experts. Make sure they’re not direct competitors.

Check their DA score (0-100) to get an idea of how much traffic their site generates. The higher the DA, the better! If you’re just starting off, aim for a site with a DA of 50+. Over time, increase the bar to 60+, 70+, and so on. Shortlist at least 3-5 sites. Send them a well-written email that demonstrates expertise in your local industry.

You should appear as an established company interested in achieving further growth through white-hat SEO strategies. Take your time, re-read the draft, and make sure it’s engaging but not too persistent.

Wait for their response. Once you get the green light, partner with a team of professional guest bloggers who can write an engaging, well-researched, value-added, and optimized guest blog for you.

Avoid relying on your in-house content writing team for the first few guest blogs. Professional guest bloggers specialize in writing for a range of industries. They’ll perfect everything from the grammar to the syntax to the spelling. Moreover, they’ll demonstrate industry expertise, presenting your business as a qualified, reliable, and informed source.

A winning guest blog can help you climb SERPs and boost your sales. Kick things off on a great note!

2. Social Media Networking

Social media can help you earn a ton of quality backlinks. How? It’s all about smart networking. You’ll find almost every other business on social media today. Your social media pages will gain more traction as you post more pictures, videos, updates, polls, and stories.

This is a great way to earn more customers. However, it’s also an excellent way to get noticed by some of the top industry players. It’s like feeding two birds with one scone!
As your brand gets more exposure, your brand identity will also improve. At this point, you can reach out to brands on social media requesting a backlink partnership. You can also send them a direct message requesting a guest blogging partnership.

3. Competitor Analysis

If you aren’t doing as well as your competitors, don’t enter panic mode just yet. Over the years, many brands have managed to outdo their competition by using the right strategy. Even if your competitors are doing way better than you, you can eventually get up to par with them and do even better.

The trick? Competitor analysis. Take a closer look at your competition’s backlinks. Which sites are linking to their content? If you’re having trouble collecting this data, reach out to competitor analysis experts who can lend a hand. They’ll create a comprehensive backlink profile for each of your top competitors.

Using this insight, they’ll create a similar link building plan. As you recreate the most successful backlinks, you’ll start generating quality traffic and bagging more conversions.

A well-conducted competitor analysis can go a long way in helping your brand become more visible to industry giants. However, make sure you go about this ethically. If you’re confused about how to get started, hire link building services.

4. Quality, Quality, Quality!

No matter how great your link building plan may be, you can’t achieve much luck until you up your quality. Think about it. Sure, you’ve identified the top backlink partners in your industry. You’ve also run a comprehensive competitor analysis to learn the top tricks of the trade.

You’re all set. But wait. Your product/service quality simply isn’t good. Moreover, your online content is also fair-to-middling at best. No matter how excellent your link building plan may be, it’ll fall flat on its face if you haven’t checked “quality” off the list.

Before you get started, make sure your products/services are top-notch. Your blogs should be engaging, well-written, and free from errors. Make a good impression on every web user who lands on your site! If your quality is top-notch, your link building efforts will bear fruit.

Combine a stellar link building game plan with:

– A high-quality website (design and development)
– High-quality content (blogs, images, videos, infographics, etc.)
– High-quality web copy (product pages, service pages, “about us” page, “contact us” page, etc.)

Once you’ve taken care of these basic on-page, off-page, and technical matters, you’ll start earning organic backlinks. Quality will take you far. Combine it with top-notch SEO, and your business is in for a treat!

Amazon’s Connections Marketplace explained, plus email marketing’s mobile advantage: Datacenter Weekly

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How CTV gives advertisers the results they crave

While creative production for linear TV has been time-consuming and difficult to adjust for various audiences, MNTN technology makes CTV advertising simple.

McDonald’s Wants to Spice Up Post-Pandemic Dating in Sweden

In a bid to resurrect people’s post-pandemic love lives, fast food restaurant chain McDonald’s is placing love back on its menu in Sweden and promoting its Spicy Chicken Nuggets. With the offer of a limited-edition coupon, which must be used jointly by two people, customers can enjoy the return of the nuggets while keeping each…

DAOs and What Brands Can Learn from the Rise of Community-Fueled Ownership 

Decentralized autonomous organizations, or DAOs, entered the cultural mainstream in 2021 on accelerated interest in crypto in pop culture. DAOs allow groups of people to get together and collectively own businesses or assets in a decentralized fashion. Given the community focus of DAOs, marketers stand to benefit from learning about the magic of successful DAOs…

What Web3 Means for Marketers  

Are you curious about what Web3 is and what it encompasses in its early stages? Wondering what the next era of the internet includes? What is an NFT, anyway? How do you get to the metaverse? Avery Akkineni, president of VaynerNFT, Allison Sturges, head of strategic partnerships at Genies and Rachel Webber, chief brand and…

The Infatuation Snap Map Layer Makes Long-Awaited Debut

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Coffee-Made Coffee Cups – The Kreis Cup Has a Reusable, Biodegradable Profile (GALLERY)

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Agency news you need to know this week

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What Taco Bell's surprise Mexican Pizza sellout says about marketing and the supply chain

An elaborately staged reintroduction got a plot twist when demand overwhelmed supply, leaving the chain red-faced but richer.

Publishers’ Affiliate Revenues Are Flagging—These 4 Charts Show Why

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Accenture CMO on the ‘Song’ rebrand, its metaverse approach and B2B creativity

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To Capture Gen Z’s Attention, Think Big But Start Small

It’s no secret Gen Z looks to social media to participate in the latest cultural trends. Whether it’s the fashion statement of the moment like the grunge revival or viral dance crazes such as the #DropChallenge, the FOMO is real. For advertisers, while there’s merit in riding the coattails of a megatrend, it can be…