Ahead of Thursday’s Vox Media Now event, the company announced Tuesday it created its own supply-side platform (SSP) for Concert, the company’s publisher-led marketplace, where the Trade Desk (TTD) is also its exclusive demand-side platform (DSP) partner. TTD’s cookie alternative Unified ID 2.0 will integrate with Vox’s Forte, the company’s first-party data solution, within the…
“We’re not going away when the media goes away,” Omnicom’s chief executive John Wren promised his Ukrainian employees. Speaking to Adweek as the war being waged by Russia rages on, Wren was adamant in the agency network’s commitment to Omnicom staff and their families–not only now, but after the fighting ends. Omnicom announced on March…
In a year where anti-LGBTQ+ legislation is on the rise, here are this year’s Pride campaigns with purpose.
Misinformation and propaganda have spread throughout Russia since the Russian invasion of Ukraine. The Kremlin has shut down independent media outlets, issued fines or jail terms to those spreading so-called “fake” news about the military and government–and refers to the invasion as a “special military operation.” All this means that, for many people living within…
The message comes amid accusations of deceitful advertising in the crypto industry.
[Sensitive content: This article includes description of an alleged physical assault.] A former contract employee of U.K.-based company One Minute Briefs says the organization’s founder and creative director, Nick Entwistle, physically assaulted her during a trip to Portugal in 2021. The woman said she worked with Entwistle for approximately nine months and managed the company’s…
Miguel Patricio needs to raise prices without losing all those consumers who rediscovered Kraft macaroni & cheese during COVID lockdowns.
Juliana Stock has been named not only A+E Networks first-ever chief brand officer, but the company’s first CMO in four years. Stock has been promoted to A+E’s chief marketing and brand officer. In the role, she will oversee A+E’s strategic, creative and corporate brand marketing teams, and report to A+E Networks Group president and chairman…
As major brands venture into the resale business, others have been making space for people to buy and sell used products for decades. Outdoor gear retailer REI Co-op sold used gear at its stores through its members-only “garage sales” for more than 60 years. In the last few years though, REI has transitioned away from…
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| THE ORIGINAL? OJE “Antisemitox” – 2014 “The first treatment against Antisemitism” Source : The Times Of Israël Agency : Hémisphère Droit, Paris (France) |
LESS ORIGINAL AIDES “Homophobiol” – 2016 “The first treatment against homophobia” Source : CB News Agency : Datakalab / Hémisphère Droit (France) |
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| LESS ORIGINAL CAIR “Islamophobin” – 2016 “Multi symptom relief for chronic islamophobia” Watch the Case Study Video Agency : In-House (USA) |
LESS ORIGINAL Stop AAPI hate “Cure for racism” – 2022 Watch the Case Study Video Source : The Drum, The Dieline Agency : Anchor Worldwide (USA) |
Thomas Kolster explains what works and what falls short on the latest edition of Marketer’s Brief podcast.
A picture of Jordie Jordan, an online gamer, has been attached to a fake name and numerous bogus reports of his death, including from the mass shootings in Uvalde, Texas.
The original promise of the internet was it would help tear down national boundaries, democratize the town square and offer universal access to information. But Elon Musk’s Twitter takeover brings his vision of a “free speech utopia” into sharp relief, begging the question: Is this what the internet wants and needs? Advertisers fund, and therefore…
Since January, British health and beauty retailer Boots has been transitioning its brand purpose from one based on making people feel good to another centered around its role in supporting customers through every stage of life, whether it’s buying a new lipstick for a wedding, picking up emergency tampons or collecting a vital prescription medicine….
In business, and in marketing and advertising, the word “strategy” is held aloft. It’s as if it is the most prized of all skill sets: It speaks of intellect and cleverness, of brilliant logistical planning and goal fulfillment. Occasionally, it even has a militaristic whiff about it, conjuring up images of attack formations and plans…
Texas Attorney General Ken Paxton began an investigation into the very subject that is threatening Elon Musk’s $44 billion agreement to acquire Twitter: potentially false reporting of the number of fake bot accounts on the platform. It should come as little surprise that Musk resides in the Austin area and one of the companies he…
Mr. Musk’s lawyers said Twitter was “actively resisting” his requests.
Apple’s new buy now, pay later option will increase competition for existing players, many of which are already under economic pressure.
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