Beyond Meat, like its rival Impossible Foods, has made good use of its celebrity fans and investors in recent years, drawing on the star power of Kevin Hart, Snoop Dogg, Chris Paul, Nikki Bella, Octavia Spencer, Liza Koshy and others to boost its profile. Now the brand has added a new spokeswoman to its marketing…
Spotify said Wednesday that it is expanding its call-to-action cards to advertisers in Australia, Canada and the U.K., enabling brands in those markets to display interactive ads. CTA cards debuted in the U.S. in January as clickable ads that appear during an ad break and show up later while the user is browsing on Spotify….
Audible, the Amazon subsidiary that provides audio storytelling, consolidated its global paid media with GroupM agency Wavemaker following a review that began late last year. The brand’s global media investment sits at $500 million, according to a source familiar with the review who spoke with Adweek anonymously. All of it will go to Wavemaker. Although…
Amazon.com Inc. is opening its first physical clothing store on Wednesday, the latest brick-and-mortar initiative from the world’s largest online retailer.
How many times have you walked by a static poster asking for help finding a missing person before moving on with your day? To give these pleas more impact, Engine Creative has unveiled a series of striking, high-tech billboards that feature “live” images of people who are unreachable in order to drive an instant connection…
Discount designer retailer Saks Off 5th spent a year on extensive customer research that led to a rebrand in March, with the goal of expanding its appeal to younger shoppers. The company is continuing to make changes based on the survey data by launching a loyalty program today. Members of Off 5th Rewards will earn…
Nikki Neuburger grew up at Nike. She spent 14 years at the Swoosh in her hometown of Portland, starting as an “Adrenaline Intern” in 2004 working her way up to VP of Global Brand Marketing for the running category in 2018. From there, she took a leap of faith to join Uber, to try her…
Parag Agrawal, Twitter’s chief executive, is grappling with a takeover where nobody “would want to be in those shoes.”
The (usually) satirical news website resurfaces all the times it’s adapted and republished its stock mass-shooting story.
Carrian Group was a tale straight out of a John Grisham novel, running the gamut of corruption, human greed, fraudulent accounting and false profits spanning across countries. Almost four decades since the collapse of this huge conglomerate, we still don’t know the full story–but what we do know is behind this catastrophic failure stood some…
Every year, millions of people anxiously wait for one big announcement: Who will perform at the Super Bowl Halftime Show? Will it be a cultural moment in time? Will it be a throwback? Will Taylor Swift finally take the stage? (Okay, it’s probably just me asking that question.) And with that, millions of eyes have…
As the head of Capital Cities Communications, he engineered the acquisition of the TV giant. He later sold the company to Disney, at a huge profit.
Founder Sam Calagione on why young consumers want something other than what’s in their parents’ refrigerators.
Humphrey Bogart was a whisky fan on and off the silver screen, as was Sean Connery, Frank Sinatra and Cary Grant. Notice a common thread here? So did marketers at The Glenlivet, who couldn’t deny that any Google Images search for “whisky drinker” turned up mostly pictures of famous middle-aged white men in suits and…
Maria Salvador Smith loves being a storyteller. It was that love that informed her experience in crafting a short film for BMW Motorrad in 2019 while working at M&C Saatchi–a project that she identifies as her proudest work to date. “Ask someone to picture a couple of motorcycle riders going on an epic road trip,…
Growing up, Betti Fujikado and Tracy Wong were taught not to rock the boat. As children of Asian Americans who were victims of World War II internment camps, their parents wanted their kids to assimilate. For Wong, that meant working his way up in corporate America instead of leaning into a path in visual arts,…
With passengers returning faster than airlines and their amenities can accommodate them, everyone has a lot to learn about the new travel landscape. With customer satisfaction dipping to pre-pandemic levels and elite customers asking more from their flying experience, Delta Air Lines has turned to its in-flight entertainment offerings for an answer. Starting in June,…
Trian said it will explore a transaction that could give it control of the fast-food chain
Marketers, executives, social media managers and creators gathered together this month for the 14th annual Social Media Week (#SMW). From May 9-11, the industry converged in downtown New York to explore three themes: collaborative creativity, converging experiences and marketing in the age of ownership. Over the course of three days, attendees gained valuable insights from…
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