LTK, the platform that underpins a large portion of the creator economy, is transforming into a standalone ecommerce platform with the help of its new agency of record, Deloitte Digital, and it wants to let the mass market know. It edged toward that goal today by launching its first national ad campaign. Earlier this year…
The last few years have changed how we interact with each other. People rush through their day and don’t notice those around them – and it’s having an incredible impact on Big Issue vendors.
To support them, Forever Beta and The Big Issue launched I’m Here, a digital out-of-home campaign that uses technology to connect people. Whenever vendors are on the street, geolocation beacons in their jackets trigger digital screens that point people in their direction – right down to how many metres away they are.
Taking inspiration from the pioneering spirit of historical Honda’s automotive campaigns, Andy focused on an ambitious match-cutting approach. Directed by Luc Reso Janin, the film was produced by Irresistible Studios.
This campaign was created to showcase Honda’s impressive range of cordless power tools. The dynamic and visually exciting film conveys the long-lasting and constant power of one battery and its utility across multiple tools regardless of the task. The film showcases the adaptability and capability of the cordless line, as the four tools accomplish a variety of tasks all from a single source of power.
For generations, Baldwin has exemplified luxury and prestige. From making the gift of choice in the Eisenhower White House to creating a one-of-a-kind, never-to-be-duplicated-again design for Jacqueline Kennedy, Baldwin has set the standard for all others to follow.
Now the Baldwin brand is receiving an introduction via SCS to the next generation. While Baldwin hardware is trusted as an amazing brand with a strong heritage of premium design and quality, luxury homeowners and designers think of them in a more “traditional old money” luxury space.
With new challengers reaching new generations of luxury hardware buyers, it’s time for Baldwin to expand their customer base by updating their brand relevance for a whole new audience that has an entirely different take on what “luxury” means.
The awarded creative moves to Kansas City to start a new role.
For NYC-based copywriter Ravi Singh of Grey, one of the keys to success is not being afraid to go a little niche. He leaned into absurdist humor, for instance, with the project “Why We Should Not Stop at Just Remaking MGS” by fictional author Saul Ed Sinek for the Hideo Kojima fansite The Snake Soup….
In early April, the 78-year-old French news publisher Le Monde announced the launch of its first-ever English-language product, a key component of its ambitious plan to reach 1 million total digital subscribers by 2025. The publisher recently surpassed 450,000 digital subscribers, but its goal to more than double that figure in three years will require…
It’s only Vizio’s second year in the NewFronts, but the connected TV company is ready to make a splash in the marketplace by emphasizing data in its first in-person presentation. Ahead of Monday afternoon’s event at New York’s Moonlight Studios, Adam Bergman, vp of national ad sales, told Adweek that while Vizio may have been…
IAB’s survey found 76% of video buyers consider CTV a ‘must buy’ in their budgets this year.
After two years of solely virtual NewFronts presentations, marketers and publishers are ready to get back to the first in-person event since 2019. This week’s 2022 NewFronts, hosted by the Interactive Advertising Bureau, will in fact be a hybrid format: three days of in-person New York presentations (which can also be streamed for those attending…
About two years ago, my advertising agency evolved into a software startup, analyzing data across platforms. But with the switch came a problem: Without any stores or campaigns to run experiments on or integrate with, I needed to create an ecommerce shop. But what should I sell? I happened to have a pretty cool domain,…
As its annual NewFronts event returns in-person for the first time since the 2019, the Interactive Advertising Bureau is making the case for why marketers should shift more ad dollars to the connected TV space. The IAB released its 2021 Video Ad Spend and 2022 Outlook report–created in partnership with Standard Media Index (SMI) and…
Famous brands debut curious new products, deepfake gets deep and more.
L.L. Bean is pausing all social media for the month of May as it urges customers to spend time outdoors to improve their mental health.
If you’re an agency, working for Big Oil might get you sued. That’s the message of a new report from activist group Clean Creatives, a campaign by Fossil Free Media to encourage the advertising and PR industry to cut ties with fossil fuel companies. The 17-page publication, titled Smoke and Mirrors: The Legal Risks of…
For more than two decades, McCormick & Company has released the Flavor Forecast, an annual report identifying emerging culinary trends. This year, however, the manufacturer behind French’s, Old Bay, Frank’s RedHot and a variety of spices and seasonings is doing something different. To promote its latest forecast, McCormick created a pop-up hospitality experience in partnership…
The move is not only an attempt to attract subscribers but an acknowledgment that releasing some films theatrically has become more of a gamble.
What 10 years at one agency have taught me.
Social media is more than just an avenue for chatting with friends. It’s a way to connect with and shape the world around us with original content that resonates. Meet Adweek’s second annual Creator Visionary Awards honorees–innovators and influencers who have unlocked the limitless potential of the digital space. This year’s winners, selected by a…
No one connects with an influencer’s audience better than that influencer. For students of old-school marketing and advertising, it might seem odd to include someone who gained 20,000 TikTok followers by posting cat videos as part of a marketing campaign. But no one else reaches those 20,000 followers in that way, and about that topic,…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
