May
03
Oops! Lawyers stealing concepts = jailed in Badland.
Posted in: Uncategorized
adrants
dupliclaims
Intellectual property is a tricky field, it’s far easier being a divorce lawyer.
May
03
Peacock unveils new ad formats, bulks up content offering
Posted in: UncategorizedNBCUniversal’s streaming service gets next-day episodes of Bravo shows and strikes deals with Lionsgate.
May
03
Tubi Doubles Down on Originals and Ad Tech in NewFronts Push
Posted in: UncategorizedTwo years after it was bought by Fox Corporation, Tubi is doubling down on everything from original programming to ad tech as part of its biggest year yet. During Tubi’s NewFronts presentation Monday afternoon at New York’s Glasshouse, hosted by Vivica A. Fox with The Masked Singer emcee Nick Cannon serving as DJ, the free…
May
03
This Ukraine Fundraiser Asks Other Nations to Imagine War Coming to Them
Posted in: UncategorizedWhen Ukrainian President Volodymyr Zelenskyy spoke to Canada’s Parliament in March, he urged Prime Minister Justin Trudeau to picture his own nation facing the kind of endless bombardment that has shattered Ukraine. “Imagine that at 4 in the morning, each of you hears explosions, terrible explosions,” Zelenskyy said. “Justin, imagine that you hear it, and…
May
02
NBC News says parts of 11 articles were plagiarized.
Posted in: UncategorizedAn editor’s note has been placed on each article and the plagiarized sections have been removed.
May
02
IAB Newfronts 2022—Peacock ad plans, YouTube streaming deals and a glitch kick off day 1
Posted in: UncategorizedTakeaways from day 1 of the NewFronts, whose virtual show started off with a glitch.
May
02
What Can Marketers Learn from the Downfall of Abercrombie & Fitch?
Posted in: UncategorizedGrowing up, I wasn’t one of the cool Abercrombie & Fitch kids. It wasn’t a brand that reflected me, spoke to me or included kids who looked like me. Abercrombie & Fitch was selling a dream, a fantasy that celebrated and centered around thin, white, confident, cool, all-American kids. The brand prided itself on building…
May
02
Luxury Paint House Farrow & Ball Began as a Wartime Hustle
Posted in: UncategorizedOn the evening of Jan. 2, 2019, some 9 million people were watching Saturday Night Live when a skit called “New Paint” aired. It featured an unemployed bartender named Beth (Aidy Bryant) who boasts to her visiting brother Tom (Beck Bennett) how she’s covered her living room walls with Lulworth Blue from Farrow & Ball–“the…
May
02
Marketers Are Reassessing Their Impact in the Metaverse
Posted in: UncategorizedThe metaverse is in its infancy. It’s a new type of internet (or part of Web3, if you want to be more specific). And despite what Meta might want people to think, no one owns it or really regulates it either. For now, it’s a series of always-on, virtual destinations hosted on hundreds of platforms…
May
02
As NFT Sales Slump, Brands Refocus on Utility and Security
Posted in: UncategorizedAfter a year in which it seemed like practically every brand scrambled to release a nonfungible token (NFT), sales of the digital ownership assets have slumped in the past few months. Amid volatility in cryptocurrency markets and high-profile, headline-grabbing scams, overall sales of NFTs dropped 67% month over month on the largest marketplace, OpenSea, in…
May
02
More Mainstream Brands Are Finding Harmony on Discord
Posted in: UncategorizedIt’s a Thursday afternoon, and around 3,000 streetwear fanatics are online, debating the news of the day. What’s the best app to verify a pair of sneakers isn’t a knockoff? Which NFTs are good investments? And what’s the deal with Supreme’s collaboration with Kraft Macaroni & Cheese, anyway? Welcome to the StockX Discord server, a…
May
02
Ricky Sans’ Path From Rock Stardom to Instagram Meme Boss Makes Perfect Sense
Posted in: UncategorizedRicky Sans is the first to admit his career path has been “curved,” not straight. But with a passion for “disruptive” content and a naturally funny disposition, his trajectory from rock stardom to BuzzFeed producer and Instagram’s head of memes makes perfect sense. It all comes down to a desire to create, which has carried…
May
02
Ulta Beauty under fire for inappropriate Kate Spade email
Posted in: UncategorizedUlta Beauty apologized for an email that insensitively referenced Kate Spade, the designer who hung herself in 2018.
May
02
Ulta Apologizes for Newsletter That Invited Subscribers to ‘Come Hang With Kate Spade’
Posted in: Uncategorized[Sensitive content: This article mentions suicide. If you’re struggling with mental illness or having suicidal thoughts, please call the National Suicide Prevention Lifeline: 1-800-273-8255.] On the second day of Mental Health Awareness Month, beauty retailer Ulta sent out a marketing email that invited subscribers to “come hang with Kate Spade.” Kate Spade, founder of the…
May
02
Peacock bulks up content with Bravo and Lionsgate deal
Posted in: UncategorizedNBCUniversal today unveiled a new content slate for its marquee streaming service Peacock during its NewFront presentation in New York.
May
02
#IAmFromHere: A Modern AAPI Portrait Series
Posted in: UncategorizedIf you have ever been asked “where are you from?”, you may have answered that you were born here or grew up in the U.S. But if you were then asked the follow-up question “where are you really from?”, then you might understand and have experienced this stereotype: the perpetual foreigner. The #IAmFromHere | A…
May
02
Pusha T Earns First No. 1 Album With ‘It’s Almost Dry’
Posted in: UncategorizedThe rapper, 44, tops the Billboard chart this week, more than 20 years into a workmanlike career.
May
02
Top marketers, brands and agencies, ranked—The Big List
Posted in: UncategorizedA quick take on the biggest advertisers, brands and agencies. Amazon and Procter & Gamble top Ad Age Datacenter’s rankings of the largest advertisers. New: Updated agency rankings, May 2022.
May
02
Connecticut’s Digital Privacy Law Is Uncompromising to Businesses
Posted in: UncategorizedThe Connecticut General Assembly advanced a privacy bill last week, bringing the Constitution State a step closer to becoming the fifth state in the U.S. to pass legislation regulating how people’s data is collected and shared online. The Connecticut Data Privacy Act–which would take effect July 1, 2023–emulates the privacy laws passed in Utah, Virginia…
May
02
Adweek Podcast: The Creator Visionary Class of 2022
Posted in: UncategorizedIn honor of Adweek’s second annual Creator Visionary Awards, Yeah That’s Probably an Ad hosts David and Shannon sat down with senior coordinator of awards, honors and programming Alexia Marrache to discuss this year’s innovators and influencers who have unlocked the limitless potential of the digital space. The 2022 winners were selected by a jury…
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