May 03

Paramount’s Jo Ann Ross on What to Expect at the Paramount Upfront 

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Jo Ann Ross, Paramount’s president and chief advertising revenue officer, U.S. advertising sales, joined Adweek’s Convergent TV Summit for an upfront preview to discuss how Paramount (formerly ViacomCBS) is preparing for this year’s digital advertising marketplace, the merge of combined companies, and plans for the rapidly-growing Paramount+ streaming service as they market their programming directly…

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May 03

Samsung Ads Optimizes Streaming Buys, Preps 4 New FAST Channels

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Samsung Ads is offering a Total Media Solution to marketers trying to connect with audiences. At its Tuesday morning NewFronts presentation in New York, Samsung Electronics’ advertising arm revealed several updates to its FAST service and showcased its recently launched Samsung Ads Total Media Solution offering, which provides buyers with management and measurement of cross-platform…

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May 03

Bluebird Communications: May your labour pay off.

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Bluebird Communications Integrated Ad - May your labour pay off.

An estimated 2.4 percent of parents are stay-at-home parents, by choice or circumstances beyond their control.

While the world celebrates the doggedness of workers all over the world, we choose to celebrate all full-time/stay-at-home parents, whose only labour is working for the ones they love.

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May 03

Genesis Motor Middle East & Africa: Life in Perfect Harmony

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Video of Life in Perfect Harmony

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May 03

Nvidia GeForce Now: PC Gaming Anywhere

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Brief:
Bring a national video campaign to life for the Australian launch of GeForce NOW, the Nvidia cloud gaming service. The proposition, for the creative, was that users can play PC games through their old devices, anywhere, anytime.

Solution:
We came up with the concept ‘PC Gaming Anywhere’ which was communicated through metaphors, transitions and funny scenarios. We executed three films in portrait format to fit in with TikTok and Instagram ads, where all of the advertising spend was distributed.

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May 03

Pérez Scremini Foundation: Match Against Cancer

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On February 15th, International Day Against Childhood Cancer, the Pérez Scremini Foundation invited 176 FIFA 22 players, from professional esports teams, who were competing on the Copa Élite, to shave their avatars head, go out on the field and play a Match against Cancer. The games were streamed on Twitch. The message reached several macro influencers and public figures from the sport and esport world, who shared the content and drew attention to specialized and mass media from the entire region. All of this, without any kind of paid media.

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May 03

Spotify opening Roblox island in effort to reach younger consumers

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The streaming giant will partner with artists in the new gaming experience.

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May 03

Why Influencer Agency Fanbytes Sold to Brainlabs

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Over the next three years, the influencer market is set to grow and generate $2.85 billion making it one of the most in-demand digital marketing solutions brands are seeking to tap into. This has led media agency Brainlabs to acquire influencer marketing agency Fanbytes as it aims to strengthen its client engagement offer across platforms…

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May 03

Spotify Launches on Roblox, Leveling up Gaming Efforts

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Hoping to bring its audience a more interactive experience with music and artists, Spotify has launched its own gaming interface on Roblox, Spotify Island. According to Spotify, it’s the first music streaming platform with a presence on Roblox. The island is meant to be an interactive place for fans and artists to connect, play and…

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May 03

Kia Partners With British Cinemas, Revealing ‘Movement That Inspires’ Platform

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Car brand Kia U.K. has agreed a year-long deal with Digital Cinema Media (DCM), Britain’s largest buyer for cinema ad inventory, to run across its independent estate and has revealed it’s new brand platform, “Movement That Inspires.” The 12-month deal, brokered by DCM and Havas Media’s content agency Jump, will see Kia’s ads run in…

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May 03

Ford’s new EV focus is the ‘frunk’

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The automaker shows how the empty front trunk can be used with videos featuring chefs, musicians and a tattoo artist.

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May 03

Sustainability Pledges Without Accountability Hurt All Brands

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Editor’s note: Today’s column is the fourth installment in Jonathan Hanson’s sustainability series. Below, his conversation with Tentree’s co-founder and CEO shows how brands that treat sustainability as a business model are better able to create seamless customer touch points. Derrick Emsley’s company, Tentree, has some ambitious literal growth plans. The brand is a tree-planting…

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May 03

Condé Nast Digital Ad Revenues Rise 38% Year Over Year

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Digital media company Cond? Nast, the publisher of more than a dozen titles including The New Yorker, Vogue and Vanity Fair, saw its year-over-year digital advertising revenues rise 38% in 2021, according to people with knowledge of the matter. The company attributes much of its recent success to its investment in digital video. Given the…

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May 03

Grading ‘purpose’ ads—Earth Day winners and losers

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Why the island nation of Palau scored and BMW failed—plus a funny spot taking on greenwashing.

 

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May 03

How Elon Musk Winged It With Twitter, and Everything Else

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To a degree unseen in any other mogul, the world’s richest man acts on impulse and the belief that he is absolutely right.

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May 03

How Paramount is using YouTube to promote 'Top Gun: Maverick'

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Paramount is turning to its YouTube channels to get fans excited about its release of ‘Top Gun: Maverick.’

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May 03

Remembering Sean Finnegan—Ad world pays tribute to industry veteran

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Industry leaders pay tribute to Finnegan’s contributions to advertising. 

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May 03

Facebook Podcasts to Go Silent June 3

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It will be radio silence for podcasts on Facebook starting June 3, as Meta informed its partners in the initiative that their podcasts will be removed from its platform altogether on that date. Ashley Carman of Bloomberg obtained the company’s note to its partners, in which it informed them that no new podcasts can be…

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May 03

Amazon brings virtual product placements to Prime Video shows

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At NewFronts, e-commerce giant shows how it will insert brands into Freevee and Prime, and touts NFL and Twitch.

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May 03

Amazon Highlights Freevee, Virtual Product Placement at In-Person NewFronts Debut

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While Prime Video gets a lot of Amazon’s streaming buzz, the company wants marketers to know it’s a real player in the AVOD space as well. Last week, the company rebranded its free streamer IMDb TV as Freevee, and Amazon announced a host of original programming for the platform at its first in-person NewFronts presentation…

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