Walgreens has filled the five-month vacancy in its chief marketing officer post with Linh Peters, whose track record includes brand leadership posts at Calvin Klein and Starbucks. Peters, who also takes on an svp role, steps into the job previously held by Patrick McLean, who departed Walgreens in January during a period that saw over…
With travel restrictions waning and the summer season beckoning, millennials and Gen Z travelers are thinking beyond the “staycation” ideals and are laying out plans to see various cities, states and even countries in the coming months. As they break out of their shells and begin exploring their options, these consumers are taking a different…
Colonoscopies can help detect cancer in its early stages and save lives. Unfortunately, there was a 65% drop in people getting screened due to the pandemic.
We needed a compelling, transformational creative strategy to dispel the stigma of the procedure among the target audience, adults 45+. A new NASA-funded study revealed that exposure to space radiation on long trips, like a voyage to Mars, could permanently harm astronauts’ intestines and lead to stomach and colon cancer.
We leaned heavily on the juvenile joke to invite and troll influencers on Twitter. Using social listening tools, #MissionToUranus got inserted in EVERY relevant conversation during March: Submarine Day, Live Long and Prosper Day, the launch of an Omega watch called Uranus, and The Oscars, to name a few.
Shine from head to toe with Bristar floor cleaners.
BMW believes in an all-electric future. To demonstrate this, we wanted to use real pictures of abandoned gas stations that have been eaten up by nature, presenting the future we want to bring with our all-electric BMW iX and showing why we’re going back to nature.
Aimed at urologists, the “Aquarius” campaign brings associations and metaphors to alert this medical class about how harmful it can be to not refer patients with suspicion or symptoms of prostate cancer to an oncologist.
Just like in an aquarium, trapping the patient in a treatment that doesn’t give them access to the most advanced drugs or therapies can make a better life or even survival impossible.
The messages of this campaign reinforce this idea, bring the necessary sense of urgency to the subject and supported by data, encourage urologists to act correctly in these cases.
The first breast milk donation bottle developed by specialists that avoids waste due to contamination.
1 ml of breast milk can save a premature baby’s life for up to 1 day. Did you know that up to 30% of breast milk donations are discarded due to contamination? This is mainly due to the use of inappropriate packaging.
With that in mind, Dr. Andrea Fernandes (Coordinator of the Human Milk Bank Reference Center of the Metropolitan Region of São Paulo), Dr. Cinthia Calsinski (International Lactation Consultant), Dr. Moises Chencinski (Pediatrician) and blow glass designer Elvira Schuartz jointly designed and produced a package that combines science and practicality for collecting and donating breast milk.
On the 45th anniversary of Sherman’s acclaimed series “Untitled Film Stills,” they toured her show, discussing what an image, or a smile, may reveal.
At NewFronts, video app shares plans to split ad revenue with creators from new “brand safe” tier of advertising.
To mark Star Wars Day May 4, Instagram released a new chat theme inspired by the Star Wars films. This theme adds a background inspired by the films to conversations. Our guide will show you how to use the Star Wars chat theme in the Instagram application. Note: These screenshots were captured in the Instagram…
TikTok will use its NewFronts presentation Wednesday to introduce contextual advertising solution TikTok Pulse. Advertisers on the platform will be able to use TikTok Pulse to place their ads adjacent to the top content in TikTok’s For You feed–among the top 4% of all videos on TikTok in terms of engagement–with tools and controls to…
As the ad industry races toward a cookieless future where first-party data will be the guiding light for marketers, several new studies have offered insights into how chief marketing officers are struggling with their data and measurement strategies. In a global study from measurement firm Nielsen published in April, 69% of 2,000 senior marketers agreed…
Fiverr is tapping artificial intelligence to let voiceover artists provide samples of their work to prospective clients without ever reading a script. The freelance platform teamed up with a startup called Lovo to roll out a new tool that allows creators to clone their voices and then use these clones to generate auditions of lines…
People who still want to tweet, but to a narrower audience, may soon have a solution. The social network began testing Twitter Circle, which enables users to select up to 150 people to see tweets they choose to share with the world at large. Twitter said in a tweet that some people gained access to…
We know, lockdown meant that all the bars closed down. And Cristal, the beer that always has been there for Peruvians, needed to do something about it. That’s why we created BlockBars. In the most popular videogame at the moment, we replicated the iconic Peruvian bars. And using the same blocks of the game, we did QR codes inside the bars. When people scanned it, they received a real beer at home, so, the experience finally was real, thanks to Cristal.
They are called many names; Danfo Drivers, Iya Basira, Mama Put, but they’ve been there throughout history, doing their jobs diligently without question.
To the unsung heroes whom history might never talk about, we take today to celebrate you.
This ad was created to celebrate the people who are rarely celebrated during worker’s day despite putting in the work and rarely taking breaks because they are perceived in the society as not being important.
StackAdapt and Ad Age Studio 30’s intelligence center hub is the home of news and developments in the programmatic and DSP world.
Cryptocurrency and sports betting have been two of the hottest emerging advertiser categories over the last several months, but what will come next? Executives from NBCUniversal and Disney made up a panel at Adweek’s Convergent TV Summit, where they discussed how these two trends are impacting advertising and what’s to come. The emergence of crypto…
Have you ever felt excited when you notice your favorite character driving the same car you own or drinking the same beverage in your fridge? Audiences are inundated with advertisements on every medium. However, product involvement on television is becoming more relevant and effective. Shana Barry, head of music, celebrity and entertainment at Anheuser-Busch, and…
Media holding company Wave Sports+Entertainment, home to social-first sports media channels like Buckets and Jukes, is set to showcase its approach to sports content on Thursday at IAB’s NewFronts, plus how it spurs growth across platforms for its brands. The event comes during its Women’s National Basketball Association programming announced last week, The Buckets Five….
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