MPWIS Podcast: Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena

On this week’s episode of Adweek’s Most Powerful Women in Sports, Adweek’s former chief content officer Lisa Granatstein sits down with Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena. Proctor also is the author of From Ballgirl to CMO, which is both a memoir and a playbook for how to build a…

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