Move a little slower and only break some of the things? Meta CEO Mark Zuckerberg said during an all-hands meeting earlier this month that the product teams in areas such as commerce, Facebook Dating, Facebook Gaming, Messenger Kids and the Remote Presence team–which was formed in the early stages of the pandemic to develop audio-…
Twitter executives told employees on Thursday that the $44 billion deal to sell the company to billionaire Elon Musk is moving forward as planned.
Since the introduction of the General Data Protection Regulation (GDPR) in 2018 and privacy laws in the U.S. like the California Consumer Privacy Act (CCPA), media agencies have spent the past four years building privacy departments, requiring them to make significant financial investments. For instance, digital agency Rakuten Advertising hired data protection officers to keep…
Upfront week has officially wrapped, with (most) companies making compelling pitches to advertisers. While the primary focus was wooing marketers in the hopes of getting more ad dollars during this year’s negotiations, most media companies who presented this week couldn’t resist sneaking in some jabs–and a few body blows–at their competitors. From targeting mergers to…
Ollie, the dog food brand, says its baking process helps “keep loads of nutrients and flavors, unlike traditional kibble that’s been cooked in extreme conditions.”
Fashion retail brand C&A is set to introduce a new integrated international brand platform with the appointment of DDB’s European agencies for its development. The 181-year-old retailer, founded in Germany but now headquartered in Vilvoorde, Belgium, owns 1,300 stores across Europe and employs over 25,000 people. Last autumn the company revealed that it had completed…
Season four of Netflix series Stranger Things will be released on the streaming platform May 27. To celebrate the upcoming premiere, Reddit released four avatar costumes for Redditors to use on the platform. The costumes allow Reddit users to turn their avatars into the Demogorgon, Eleven, Hopper or Scoops Ahoy Steve. These avatar customizations will…
Activision Blizzard’s Overwatch League (OWL) is back for fifth season, and in an effort to be a hoot among viewers, it’s using a common sports tool to engage with fans. The esports competition updated its Pick’em feature for the new season, which is the first to be played on Overwatch 2. Introduced in 2020, Pick’em…
Latest spot from TBWAMediaArts Lab imagines a high-stakes bidding war on your personal info.
Most any financial advisor would agree that saving for a rainy day is one of the key aspects of creating a more stable future. Though this applies directly to the world of banking and investing, the method has a basis in nature via the foraging skills of the mighty squirrel. With the need for prudence…
Katie Kirkpatrick, vp of digital commerce at Bacardi, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how the digital shelf influences omnichannel consumers. She talks about how employees are inspired to develop an “ownership mentality” and take pride in their work at Bacardi. They also take a look into the future of alcohol ecommerce…
Meta CEO Mark Zuckerberg introduced the WhatsApp Cloud API (application-programming interface) during the Conversations virtual event Thursday. WhatsApp began its drive into business offerings with the introduction of the WhatsApp for Business application for Android devices in January 2018, extending it to iOS in April 2019. The Meta-owned messaging app also introduced its WhatsApp Business…
The virtual Ad Age In-Depth: TV Pivot event starts May 24.
Now that the upfront week presentations are over, the real work begins: negotiations as the marketplace kicks off. But before talks begin, Adweek is sitting down with each of the ad sales chiefs who presented this week to talk about their respective events and their strategies for navigating this year’s marketplace. First up is Linda…
“Fantastic” or “a waste of time”? Welcome to the rollercoaster that was the 2022 upfronts.
By default, the BeReal application will send users a variety of notifications related to activity within the app. For instance, the app will notify users when they receive a friend request or when someone leaves a comment on their BeReal post. Users have the option to turn off certain notification types from within the BeReal…
Dozens of recordings of a 2019 massacre in Christchurch, New Zealand, remain online, in a sobering reminder of the internet’s permanence.
Kohl’s CMO of five years, Greg Revelle, will leave the business next month as Kohl’s looks for a buyer.
Kohl’s CMO of five years, Greg Revelle, will leave the business next month as Kohl’s looks for a buyer.
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