May
19
Small Agency Conference & Awards returns in July
Posted in: UncategorizedGet your early-bird ticket now for Ad Age’s Small Agency Conference & Awards in Chicago on July 26 and 27.
May
19
To Avoid Fad Status, NFTs Must Become More Inclusive
Posted in: UncategorizedIt’s OK to admit it: For many, the rapid emergence of NFTs–nonfungible tokens–can make your head spin. An eye-popping $70 million for a digital asset we can all view online for free? Are we caught up in a speculative, hype-driven fad, or is there tangible and long-term value here? While we all have a lot…
May
19
If You Know, They Know: Delta and American Express Ads Reward Travel Insiders
Posted in: UncategorizedYour friends’ smug “If you know, you know” travel posts will only get worse this year. With much of the world ready to travel again–and the airline industry only modestly ready for their return–any inside information a passenger can get is vital. An Amex Travel survey notes that 86% of consumers expect to spend as…
May
19
First-party data—how loyalty apps can capture actionable intelligence
Posted in: Uncategorized5 ways to put brands on the path to data collection success.
May
19
Omnicom Debuts Video Ad Honing Tool, Powered by Google Data
Posted in: UncategorizedA seasonal retailer is scrambling to advertise a new Mother’s Day promotion. The company only has two weeks to make sure its creative hits the spot with its target audience, but lacks both the time to conduct qualitative research and the money to broadcast ads that don’t work. Enter Video Creative Intel, a tool from…
May
19
Tech Platforms May Get a Five-Person Federal Watchdog, per new Bill
Posted in: UncategorizedSen. Michael F.Bennet of Colorado introduced a bill last week to establish a new five-person commission that would be responsible for protecting people against tech platforms, like Facebook and Twitter, that facilitate interactions amongst users. As per the Digital Platform Commission Act, the potential federal agency can set new rules that govern how transparent tech…
May
19
Tom Brady Retirement Jokes and Audio Branding by Ryan Tedder Drive New Hertz Ads
Posted in: UncategorizedTom Brady was retired for less time than it took Hertz to create ads making fun of that retirement. The three-time National Football League MVP, five-time Super Bowl MVP and seven-time World Champion announced his retirement on Feb. 1–only to say on March 13 that he’d return as the Tampa Bay Buccaneers’ quarterback. Roughly two…
May
19
L’Oréal and Tripadvisor Team Up, Letting Shoppers Collect Toiletries at the Airport
Posted in: UncategorizedToday, beauty brand L’Or?al and travel site Tripadvisor have teamed up to create a procrastinator’s paradise, making it easier for people to shop for travel essentials for their upcoming trips. With the campaign, L’Or?al product recommendations appear as native ads when someone uses Tripadvisor’s search and booking function. Clicking on the ad sends people to…
May
19
The CW Sets Fall Schedule, Riverdale Finale As Likely Network Sale Looms
Posted in: UncategorizedIt’s the end of an era at The CW. The network returned to upfront week Thursday morning after sitting the event out for the past two years. Ahead of its presentation at New York City Center, The CW set its fall schedule and announced that Riverdale, one if its longest running and most popular series,…
May
19
How agencies are prioritizing mental health two years into the pandemic
Posted in: UncategorizedFrom “fuck it” days to personalized health platforms, here are just a few ways agencies have expanded mental health resources.
May
19
AAPI Creative Spotlight: Joesephine Kim Seizes Chances to Artfully Build Communities
Posted in: UncategorizedJoesephine Kim is a firm believer in human connection. It’s part of what attracted her to creative advertising in the first place. “I believe good storytelling combined with an even greater purpose can transform brands and the world,” the Brooklyn-based art director shared with Adweek for the AAPI Creative Spotlight series. “But beyond all that,…
May
19
Ulta Beauty Debuts Revamped Retail Media Network
Posted in: UncategorizedUlta Beauty is joining several major retail chains by introducing a new retail media network. Known as UB Media, the network allows brands to send targeted ads on Ulta Beauty’s app, website and other digital channels, such as email. It also lets marketers use Ulta Beauty’s shopper data to better place ads across the web….
May
19
Yelp’s First Campaign Since 2016 Celebrates Restaurants’ Ability to ‘Turn the Tables’
Posted in: UncategorizedYelp kicked off its first ad campaign since 2016 Thursday, Turn the Tables, aimed at celebrating the innovation and creativity of the restaurant community and highlighting both unique stories of local restaurateurs and the use of products and features on the business directory and crowdsourced review forum geared toward that sector. Turn the Tables will…
May
19
The top 5 brand TikToks you need to know about right now
Posted in: UncategorizedAd Age’s take on the top brand TikTok videos of the past month.
May
19
Watch live 11:30 a.m. EDT: PacSun’s president talks crypto, NFTs and Gen Z
Posted in: UncategorizedPacSun’s president Brieane Olson discusses how her brand is gaining ground with younger shoppers through initiatives with cryptocurrency, Roblox and NFTs.
May
19
Paramount Spotlights Yellowstone Franchise, Attempts Live 60 Minutes at Upfront Event
Posted in: UncategorizedWhen it comes to Paramount’s attention to pull off live version of 60 Minutes at its 2022 upfront, it was the thought that counts. Knowing marketers had already had a long week ahead of Paramount’s Wednesday afternoon presentation at Carnegie Hall, Jo Ann Ross, Paramount’s president and chief advertising revenue officer, U.S. advertising sales, announced…
May
19
Afterhrs. Opens For Creative Collaborations
Posted in: Uncategorized
May
19
Paramount's breezy upfronts pitch shows just how much the TV industry has changed
Posted in: UncategorizedThe first presentation from the rebranded media giant relied on pre-recorded segments and glossed over the usual fall schedule.
May
19
Wieden+Kennedy Dismantles the Insidious ‘Model Minority’ Myth With a Powerful Short Film
Posted in: UncategorizedAmerica, like many colonized countries, has a centuries-long tradition of pitting minorities and marginalized groups against each other. Sometimes it’s codified by law or economic policy, but often it’s perpetuated in ways even more sinister and lasting. The “model minority” myth–which locks people of Asian origin into specific, usually servile stereotypes–is one that hovers over…
May
19
Watch the newest commercials from Chrysler, Domino’s, Frito-Lay and more
Posted in: UncategorizedChrysler says its Pacifica is “the #VanLife for #RealLife.”
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