The Most Memorable Moments of 2022’s Upfront Week

The first in-person upfront week since 2019 has finally wrapped. But before you shift your focus to negotiations, let’s take another look back at the week’s most memorable moments, which included everything from salsa dancing (Univision ad sales chief Donna Speciale has got some moves!) to spectacle (NBCUniversal’s BravoCon extravaganza) to not one but two…

Karine Jean-Pierre’s Unlikely Rise to the White House Lectern

The first Black and first openly gay press secretary was raised in an immigrant family with “so many secrets.” Now she occupies one of the most scrutinized jobs in American politics.

How new EU rules could create a safer and more trustworthy online advertising ecosystem

Why the World Federation of Advertisers supports the European Union’s Digital Services Act and Digital Markets Act.

M&C Saatchi Agrees to $387m Acquisition by Next Fifteen Group

Next Fifteen Group has followed up its acquisition of Engine Group with an agreement to buy M&C Saatchi $387.2 million (?310.1 million) following months of a failed hostile takeover bid by the agency’s deputy chair Vin Murria. The acquisition has been agreed by the board, which explained that it sees Next Fifteen as having a…

Tom Cruise Aims to Fly High at the Box Office With ‘Top Gun: Maverick’

At a time when superheroes dominate the box office, the film industry hopes the actor can bring grown-ups back to theaters.

Marketing winners and losers of the week

Grubhub’s free meals fail and Wells Fargo faces more criticism—plus why it was a good week for soccer and hockey.

Building Blocks: Insights on Lego’s In-House Creative Agency From Its New Boss

To work on the creative team inside one of the world’s most cherished companies would be a dream for many people. That’s exactly what has happened for Nicole Taylor, former chief executive of DDB’s Spanish agency Catorce (translated as 14) and former McCann Worldgroup Australia chief executive, who has joined Lego to lead its creative…

Tesla fans implore Elon Musk to halt Twitter deal, political attacks

The calls come as Tesla’s stock price plummets with the rest of the market and the controversial CEO steps up his criticism of Democrats, liberals and Twitter executives.

Stevie Wonder helps The CW close out upfronts

The network plays up superheroes, westerns, multi-platform metrics—and an actual schedule reveal.

Coinbase tells crypto haters to eat their words in new ad

The brand is standing by its industry amid a market-wide crash in cryptocurrencies.

Twitter Becomes Harry’s House on Eve of Styles’ Album Release

Harry Styles is set to drop new album Harry’s House Friday (May 20), and Twitter is playing a big role in its release. The social network highlighted fan tweets about Styles on street murals in Brooklyn (Meserole Street and Franklin Street) and Los Angeles (Melrose Avenue and North Stanley Avenue), which will be up for…

Snapchat Reveals Integration With eBay

Snapchatters can now share listings from eBay directly via the Snapchat camera on Android and iOS following an integration between the application and the ecommerce site, revealed Thursday. The integration enables Snapchat users to share items on eBay that they are interested in, or selling, with their friends on Snapchat, while eBay sellers can share…

Apple shows AR/VR headset to its board in sign of progress on project

Apple Inc. executives previewed its upcoming mixed-reality headset to the company’s board last week.

Hinge Funds Aspiring Mental Health Professionals Who Want to Help Marginalized Communities

It can be hard to seek mental health care when you can’t find a provider you can connect with and who understands your problems. That issue is especially prevalent in marginalized communities given that, according to the U.S. Bureau of Labor Statistics, only one in four mental health counselors are people of color. Furthermore, The…

Samsung’s ‘Night Owls’ Ad Reveals How Far We Are From Gender Equality

After getting major backlash, Samsung is apologizing for its recent ad for its Galaxy fitness watch that featured a woman of color going for a run at 2 a.m. She is smiling, running through street after street, continuing to smile at the occasional strangers she comes across. She is seemingly oblivious to the fact that…

Pet Tech Startup Translates Canine Behavior Into Human Language in ‘Dog, Understood’

In a sweeter-than-sugar video montage, several dogs snooze away the day–a few drooling and snoring–while their owners wonder just how much shut-eye a pound puppy really needs. One asks: “Is it possible we adopted a sloth?” The 15-second spot–while clearly trading off the adorableness of a belly-up spaniel sacked out like a human–has some weighty…

US Senate Bill Would Break up Google and Add Transparency to Digital Advertising

A bipartisan group of high-ranking U.S. senators introduced a bill today that, if passed into law, would require Google to break up its ad-tech business as part of a plan to bring regulation and transparency to the historically murky world of programmatic advertising. The bill, entitled the Competition and Transparency in Digital Advertising Act, is…

Front unveils 'Human Touch,' a new brand campaign to inspire businesses to bring more humanity to customer relationships

digital

Office & services

The ‘Human Touch’ integrated brand campaign illustrates how customers perceive businesses that fail to prioritize strong relationships.

Why the Google ad tech breakup bill raises new privacy concerns

Privacy expert warns of more shenanigans in online ad auctions if proposed anti-Google bill, Digital Advertising Act, passes.

Marianne Gambelli on Why Fox Opted for a Pre-Recorded Upfront

As upfront week negotiations get underway, Adweek continues our postmortem sitdowns with each of the ad sales chiefs who presented. First up was NBCU’s Linda Yaccarino; now Marianne Gambelli, Fox Corp.’s president of ad sales, marketing and brand partnerships, gives us insight into her company’s upfront week event on Monday afternoon. Fox did things a…