There’s a trope within ice cream ads: a pristine model daintily eats the treat without making even the slightest mess. Extr?me, the French ice cream brand owned by Froneri, breaks those cliches with an ad about a pillow fight that escalates to dramatic heights, showing a messier, playful side of the category. Created by Droga5…
It was a moment so epic, only a kid could do it–a Sour Patch Kid, that is. Over the weekend, the Mondel?z-owned brand scored a massive win over Apple in the championship round of March Adness 2022. This journey was no easy feat. Last year, the brand scored a surprise first-round win over two-time winner…
Heycar, the online marketplace for new and used cars, has launched its new integrated brand campaign ‘Feel Good Your Way’. The ad taps into that new car feeling you get when you buy a quality car with heycar, increasingly ensuring customers can Feel Good Their Way.
Boston shop opens new offices to accommodate its work “wherever and however” policy.
We all have that ‘thing’ that’s in our head. Ahead of hosting the first ever Scottish Careers Week, Skills Development Scotland wanted to let people know that they are here to help people find what they love doing and turn it into a career.
The Tesla Inc. CEO takes 9.2% stake in Twitter.
IPG agency Matterkind has released new tools aimed at driving specific business outcomes for brands, including sales, which is putting the agency in line to capture more performance-based marketing budgets. And it’s seeing results with early adopter clients and winning new business. In summer 2021, when vaccinations made it possible to board cruises again after…
Department store JCPenney was founded in Wyoming on April 14, 1902 by James Cash Penney. Originally called The Golden Rule, the store sought to “treat others as we would like to be treated.” As its 120th anniversary approaches–a milestone Amazon won’t hit until the year 2114–the retailer is introducing a new spokescharacter named Penny James,…
Assembly took home Lenovo’s media business following a review managed by MediaSense that began last September and concluded early this year. The Stagwell agency wrangled the media assignment from Publicis’ Performics. As of this month, Assembly manages media for Lenovo’s consumer, commercial and small- and medium-sized business segments. The global assignment includes North America, Europe,…
Marketers have a problem: People don’t believe the claims they make on sustainability. Now, new landmark global guidance aims to solve this issue, giving brands a framework to ensure assertions they make around the environment are credible. The World Federation of Advertisers (WFA) has worked with global regulators and brand leaders to publish six recommendations…
DoorDash has firmly positioned itself as a brand with solid roots in local communities thanks to resonant, emotional short films like “Southside Magnolia” and last year’s “Soul of the City.” The Martin Agency’s senior art director Derek Smith was an integral part of the production teams for both projects, meticulously setting up shots that showed…
The new soda is the second of the brand’s Coca-Cola Creations line.
Today, Explained, the flagship audio show from Vox Media, might be coming to a public radio station near you. First launched in 2018, the daily news podcast makes its debut today on 51 local stations across the country, including WHYY in Philadelphia and WRKF in Baton Rouge, La., as part of a multiyear partnership with…
Pancake and logo-inspired ‘Smile’ spots kick off the creative partnership.
See how the Molson Coors brew pokes fun at its competitor’s longtime sports-and-beer positioning.
There’s a reason why athletes are the MVPs of both the sports world and advertising. We tune in weekly to watch them perform incredible feats, inconceivable to us mere mortals, then listen in on their post-game press conferences to hear their thoughts while scrolling their social platforms to peek into their lives. These superhumans already…
The best media placements we’ve seen all year, a banner celebrity-brand partnership continues and more.
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| THE ORIGINAL? R.Alzuguir Piano Lessons – 2004 Source : Cannes Lions SHORTLIST Agency : Ogilvy & Mather (Brazil) |
LESS ORIGINAL MusicBox Piano – 2007 Source : Eurobest Awards Ag : F&Bodenfors (Sweden) |
LESS ORIGINAL Piano Lessons – 2022 Source : PrintMag AD : Onur Kece (Australia) |
As it approaches its 125th anniversary, Scottish Highland whisky brand Tomatin has released a brand campaign that aims to position it as a product that can be passed along through generations. Titled “To What Matters,” the six-week TV and cinema campaign highlights people embracing the important moments in life, featuring the exploits of a man…
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