Tech companies’ power has “turbocharged” political division and requires government scrutiny, the former president said in a speech at Stanford University.
App hopes new conversion tools will prove to brands that its ads are working.
For CTV advertisers, MNTN offers guidance on evolving technology that can better target their streaming audiences and alleviate fragmentation across devices.
Hotels.com said farewell to its mascot of more than seven years with new campaign from Wieden+Kennedy; here’s a look back at some of his most memorable moments.
Even as employees return to the office following two years of pandemic-rooted work from home, there are just some habits workers can’t seem to shake. Top line A study by Forrester Consulting and Microsoft Advertising reveals much of the workday continues to be consumed by online personal tasks. Among more than 5,300 employed-adults who took…
With the climate crisis causing an increase in natural disasters across the globe, it’s easy to fall into a sense of hopelessness in regard to the future of the earth. However, this is when taking action in defense of the planet’s ecosystem is most crucial, and countless people from all walks of life have mobilized…
If data is the new oil, then first-party data is a crypto farm sitting atop an oil field. Like all valuable commodities, though, first-party data is not evenly distributed. There are the “haves,” like publishers requiring authentication, onboarding data entities and walled garden platforms. There are the “have-nots,” like most brands, third-party data providers, publishers…
Big lineup includes 605, Comscore, EDO, Samba TV, TVision and VideoAmp to speed industry toward goal of a “multi-currency marketplace.”
Unilever will stop marketing food and beverage products to children under the age of 16 across traditional and social media. The global move comes as brands face increased scrutiny around how they market products high in fat, sugar and salt (HFSS) to young people. In most countries around the world, the food and beverage industry…
Company formerly known as Nestle Waters markets brands like Arrowhead, Poland Spring and Ice Mountain.
For bilingual communities, the use of their native languages in their everyday life is normal. However, the continued discrimination against Spanish speakers has made it more difficult to not only speak the language publicly, but also to navigate certain platforms and standard activities. In an effort to authentically connect with the Latinx community, delivery brand…
With more people choosing to opt out of excessive data tracking, targeting audiences across platforms like Facebook has become more tricky for brands like Fabletics and Rhianna’s Savage x Fenty. It was “very hard in the beginning,” when Apple introduced App Tracking Transparency in 2021, said Bailey Minney, head of media measurement at TechStyle Fashion…
The news streaming service launched on March 29.
After less than a month, fledgling streaming service CNN+ is no more. The Warner Bros. Discovery-owned platform will cease operations on April 30 after first debuting on March 29. “As we become Warner Bros. Discovery, CNN will be strongest as part of WBD’s streaming strategy, which envisions news as an important part of a compelling…
To give original content on its platform more visibility, Instagram is making some changes to the algorithm that controls its ranking system. An Instagram spokesperson said the updates to the ranking algorithm will make users’ feed less likely to recommend reposts of Reels and accounts with content filled with reposts from other users. Head of…
Want to be involved in reviewing and awarding the most outstanding podcasts and podcasting professionals? Each year, the Adweek Podcast of the Year Awards recognizes the best work across several category sectors with the best shows aimed at professional audiences. Judged by some of the most respected leaders and rising stars in the field, tt…
Google has reengineered the consent pop-up message to make it equally easy to accept or reject cookies. Starting this month, anyone using Google Search or visiting YouTube in Europe, while signed out or in incognito mode, will see a new cookie consent choice of Reject All alongside the usual Accept All option. A third, more…
Mr. Depp has sued Ms. Heard, his ex-wife, on grounds that she defamed him in an op-ed she wrote for The Washington Post.
WW spokesperson James Corden talks with members about how the weight-loss program works for them.
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