The Detroit Pistons Didn’t Make the Playoffs But They’re Winning Off the Court

With the 2021-22 NBA regular season coming to an end and teams getting ready for the playoffs, there’s an overlooked story that needs to get told: A story about a team and a city that has been somewhat neglected for the last decade. A story about the Detroit Pistons. The Pistons aren’t making the playoffs…

This AB InBev Ad Shows How a Beloved Sound System’s Death Sparked a Cultural Movement

Colombia is one of seventeen countries in the world considered to be megadiverse, with the vast majority of the Earth’s species or plant life residing within these spaces. Sporting the second highest level of biodiversity in the world makes for a number of explosive flavor combinations in Colombian food and drink, many of which are…

You Can Relax, Twitter: Guitar Center Adds a ‘G’ to Logo

For a couple of years now, Twitter users have been pointing out something odd about Guitar Center’s logo. The crux of the discussion: The guitar, which has a slight gap between its body and neck, is meant to represent the letter “G.” Some consider it a stretch: I just feel like we’re being really generous…

Liquid Death Recruits Porn Stars for a Sustainability-Themed Campaign

Liquid Death makes no apology for its provocative marketing–in fact, the brand runs headlong into eyebrow-raising territory on the reg, drawing blood from Tony Hawk, hexing its own water and cozying up to cannibalistic themes to name just a few recent stunts. And on the heels of dropping a Super Bowl regional ad so controversial…

Director Martin Jalfen Brings The Feels in New 7UP Spots

adnews

announcement

Justin Bieber's hockey jersey is the NHL's best seller

Justin Bieber and the Toronto Maple Leafs have the top-selling jersey style in hockey.

TV One and Cleo TV Defy Industry Trends With Audience Growth

In the age of declining linear TV ratings, TV One and sister channel Cleo TV are doing something radically different: they’re growing. On Wednesday afternoon, the Black-owned TV One Networks held a virtual upfront event for marketers with Michelle Rice, president of TV One and Cleo TV, championing audience increases across channels. “After two years…

The Tools and Tech You’ll Need to Level Up Your Influencer Marketing

The influencer marketing space has radically changed over the past two years. Before 2020, influencers represented a small share of many companies’ partner marketing efforts. Then, when the Covid-19 pandemic hit and knowledge workers shifted to remote work, some brands found it difficult to create their own content. At the same time, emerging influencer platforms…

Keep Bastrop Boring

Bastrop County is a fast-growing neighbor to Travis County—the home of Austin, the University of Texas, the state capitol, Austin FC, Austin City Limits, Oracle, Tesla, and so on. Bastrop is also directly downriver from Tesla’s new world headquarters and car-making factory. When Elon Musk moved from California to Texas, his Boring Company quickly set […]

The post Keep Bastrop Boring appeared first on Adpulp.

Geoff McLean Steps Up to Executive Producer at Golden LA

none

announcement

Watch the newest commercials from Fitbit, IHOP, Apartments.com and more

DJ Marc Rebillet says, “Listen to your body” in a new Fitbit spot with the tagline “Feel your power.”

 

TikTok Testing New Kindness, Safety Options

TikTok is now testing a way for people to identify comments that they believe to be irrelevant or inappropriate, with the goal of adding that community feedback to the range of other factors it uses to keep its comment section relevant and ensure that it is a place for genuine engagement. Only the person who…

David Kolbusz reflects on Droga5 London tenure—see his greatest hits

Agency’s CCO departing for an undisclosed venture leaves behind a body of entertaining off-kilter work for categories across automotive, beer, banking, fashion, food, tech and more.

Pinterest Rolls Out Extension for Ecommerce Platform WooCommerce

Pinterest released a new extension that enables merchants on ecommerce platform WooCommerce to convert their product catalogs into shoppable Product Pins. Once a merchant installs the extension, their entire product catalog will be uploaded to the Pinterest platform, with their shoppable Product Pins appearing in Pinners’ feeds. The extension also tracks when users interact with…

Twitch: How to Turn Off Animated Emotes in Chat

By default, when Twitch users send animated emotes in chats, the animation will play for other viewers to see. However, users have the option to turn off animated emotes if they’d prefer. Our guide will show you how to turn off animated emotes in chat from within the Twitch mobile application. Note: These screenshots were…

This Smoke Alarm Delivers McDonald’s When it Senses You’ve Burned Dinner

What’s your plan B for when you burn dinner? Well, the world’s largest fast-food chain McDonald’s hopes to make itself an automatic default as just that with a newly developed smoke alarm that places an order to the closest McDonald’s restaurant whenever it senses that the owner’s food has been reduced to charcoal. The McDelivery…

Creative Agency Eleven Finds Purpose in a New Direction—and a Pause

San Francisco-based agency Eleven continues to add power to its ranks. Recently, the creative firm named industry influencer and 3% Conference founder Kat Gordon its creative entrepreneur in residence. Now, Eleven is bringing on three new executives, naming Kristina Jenkins as chief strategy officer, Juliette Geraghty as executive creative director and Andrea Ogunbadejo as head…

Family-Friendly FETV Touts Strong Linear Growth in Upfront Pitch

Family-friendly network FETV first launched in 2013, but in 2022 the company is making its strongest pitch to advertisers yet. The company entered the general marketplace in 2020, and during its upfront presentation in New York on Wednesday, FETV told marketers it just closed deals that will bring the network to 11 million new homes….

Pilsen Paraguay: The Pilsen Extra Moustache

According to different studies*, at least 1.2 million litres of beer are wasted every year as they get trapped on facial hair, with about 0.56 millilitres getting stuck in the beard per sip. To tackle the issue and save the beer, Pilsen Extra, the AB InBev beer of “pure malt with the perfect level of creaminess”, has created a new moustache style which made the front page of magazines in LATAM.

The beer brewer, along with creative studio Grey Argentina, teamed up with the finest barbers to fashion a special facial hairstyle that leaves clear a very specific area of the upper lip where beer drops tend to accumulate.

Video of THE PILSEN EXTRA MOUSTACHE

Watch: BBH's Amani Duncan on the future of work and building a more inclusive culture

The Ad Age 2022 Agency Executive of the Year discusses what’s next for BBH after a year of transformation.