Sherpa: Making Great Friends

Sherpa Print Ad - Making Great Friends
Sherpa Print Ad - Making Great Friends
Sherpa Print Ad - Making Great Friends
Sherpa Print Ad - Making Great Friends

Sherpa, is the leading brand of probiotics for dogs in Mexico, whose formula offers multiple benefits for them. It is clinically proven that the intake of these supplements keeps the intestines, colon, stomach, immune system and digestion in general in dogs in good working order.
Basically, it makes your best friend a great friend by keeping him healthy and strong, and this is the drive of the campaign, which revolves around these graphics, and has been adapted to POP materials, and digital ads.

Kaya: #BeautyInSafety

Every opportunity denied, Was a failure to see the talent and potential of a million trans people. Every time we put them in a box We fell short of seeing the human behind the flamboyance.

India’s transgender community has been overlooked and underserved in every aspect of life. At Kaya, we have taken the first step towards dissolving the differences by creating employment, providing upskilling, and ensuring gender-inclusive and sensitised services and workplaces for trans people.

So that we can co-create the safe and beautiful world they have always deserved.

This #TransgenderDayOfVisibility,
You and me,
We can together make #BeautyInSafety,
A reality.

Video of Kaya – Beauty In Safety

Gatorade plugs new Gatorlyte as ‘rapid rehydration’ in ad with Damian Lillard

The campaign marks the start of a new “All G” marketing platform that highlights the brand’s growing product line.

Jameson and Pinterest Team Up for an Orange-inal Color Takeover

Irish whiskey brand Jameson is owning orange, the vibrant Spring color, in Pinterest’s first-ever color takeover partnership. Starting today, users who search for orange will see Jameson’s content for its new spirit flavor across top orange hits on Pinterest’s page. The break-through ads will appear in searches like orange chicken and orange nails, according to…

Snapchat and LACMA Return With Monumental Perspectives AR Monuments

Today, the Los Angeles County Museum of Art (LACMA) is extending its collaboration with Snapchat to unveil three new augmented reality monuments for the International Day of Monuments and Sites. This will be the second annual LACMA x Snapchat: Monumental Perspectives. The collection explores the cultural history of the city via AR. The initiative with…

TikTok: How to See Who Has Viewed Your Profile

TikTok’s Profile View History feature allows users to see who has viewed their profile within the last 30 days. When a user turns this feature on, other TikTok users who have also activated this feature will be able to see when the user has viewed their own profiles as well. Our guide will show you…

Aha Sparkling Water Seeks to Maintain Momentum With New Ad Campaign

About a year after debuting its first major ad campaign, Coca-Cola’s Aha sparkling water is back with a similar marketing effort. Just more of it. In one commercial starring actors Maya Erskine and Anna Konkle, and another featuring Jenny Slate and Ben Schwartz, the comedic duos exchange quips while inserting the phrase “aha” into multiple…

Ukraine: War is closer, than it seems.

Ukraine Print Ad - War is closer, than it seems.
Ukraine Print Ad - War is closer, than it seems.
Ukraine Print Ad - War is closer, than it seems.
Ukraine Print Ad - War is closer, than it seems.

To encourage people of the Europe and other countries to help and support Ukraine, an Ukrainian creative agency Looma, launched a fundraising campaign.
To bring to light the horror of Russian war crimes, we portray the real victims of the Bucha massacre and other cities closer to Europeans – right in their cities.

The media campaign is aimed to gather funds for the Ukrainian Armed Forces and protection of civilians. You can find all the information and make a donation at https://war.ukraine.ua/donate/

The top 5 creative campaigns you need to know about now

Porn stars for sustainability, Freud in the metaverse, inclusivity takes to the skies and more.

Isaac Mizrahi named Alma CEO as founder takes on DDB’s McDonald's account

Mizrahi will maintain his co-president status as founder Luis Miguel Messianu is named global chief creative officer of DDB’s McDonald’s account.

Etsy exits emotional storytelling in new ads amid seller strike

Etsy is moving away from its recent emotional work with a new campaign.

To Dine For Comes to the Adweek Podcast Network

The Adweek Podcast Network continues to roll out new productions. Today we’re proud to announce we are partnering with Kate Sullivan on her podcast To Dine For. Sullivan, who spent a good part of her career as a TV news reporter and anchor, launched the franchise as a TV series talking with business leaders, celebrities…

How a Brazilian soccer team is marketing to U.S. fans—and what it means for global sports branding

Storied but little-known Flamengo franchise eyes superbrand status in an increasingly global sports world.

They’re Some of Hollywood’s Top Publicists. Just Don’t Ask Them Why.

Meet the women of the Lede Company.

Tombras hires Wieden+Kennedy vet as first chief growth officer

 

Maggie Jennings will be based out of the agency’s Atlanta office.

 

 

UEFA Enters Roblox Metaverse With One Goal—to Get More Kids Playing Soccer

As part of its ongoing bid to get more boys and girls playing soccer, UEFA is meeting them where they’re spending the most time: inside the Roblox metaverse. With less than 100 days to go until the Women’s Euro 2022, the sporting body has invested in its own game on Roblox, the huge Lego-style hub…

Publishers Embrace Snap’s Dynamic Stories for Gen-Z Exposure and a Welcome Revenue Share

A new partnership with Snap has given more than 40 news publishers a rare opportunity to ask its coveted Gen-Z audience, “How do you do, fellow kids?” When it launches officially Tuesday, the program, called Dynamic Stories, will give news media companies access to the Discover feature of Snap, providing the publishers entr?e to a…

Farzeen Kapadia : In Conversation With A Graphic Designer

Farzeen is a full time illustrator and graphic designer, and part time bird nerd and hoola hooper. You will often find her lurking around the Jaipur Literature Festival under the guise of Design manager, hoping to bump into a beloved author for whom she can illustrate! If she’s not working, she’s most likely lost in her world of bird watching.

Why are you a Graphic Designer?
I feel I’m best able to express my thoughts through visuals. I am always telling stories in great detail and hoping I can create for you a picture as vivid as I see. Graphic design and illustration seem to be a default choice.

Did you attend school for fine art or design?
I attended a Diploma course for Fine Arts over the weekends while I was studying Sociology in Delhi University. Right after, my fingers and mind were itching to learn more art and find the right avenue to be able to express my creativity. So I attended Srishti School of Art Design and Technology for Visual Communication.

You have a distinct style of Design. How long did it take you to develop your style?
I’ve barely scratched the surface I’d say. My style is constantly evolving as I learn and grow and consume more art and design. I always had a love for drawing and craft, but I only took it seriously once I landed in design school. Almost like I was learning from scratch. I remember having to draw a tiger about 50 times, to get it quite right when I started my first Children’s Book Illustration project.

How did you focus so much on illustrations? When did you realise you loved doing it and wanted more of it?
Through my projects at Srishti, I gravitated more towards writing for children, illustrating for children. It was immensely fascinating for me to understand how a child saw the world. Falling completely in love with Quentin Blake’s illustrations in Roald Dahl books, Neil Gaiman’s otherworldly creations, or the beautifully illustrated book The Little Prince, I aspired to create something that would resonate the way these books did with me.
It was when I was working for an NGO called Going to School in 2017, I was in Bihar training Govt. school teachers the story books we had created for their students. That is when I truly understood the power of images in storytelling.
I have been blessed that my first job right out of college at Studio EkSaat allowed me the freedom to explore my style and illustrations in a majority of the projects we did. It was a great stepping stone for me to grow as an illustrator and find the right way of balancing graphic design and illustrations.

Were there any particular role models for you when you grew up?
I grew up watching my dad doodle on literally every piece of paper that he came across. His black fountain pen is a constant companion to his shirt pocket, and he scribbles every chance he gets. Be it a bus ticket or a paper menu at a restaurant.
Surrounded by architects and artists growing up, they were naturally my first inspiration. Later as I started to explore this world, I fell in love with stories told through words, drawing, movies. Like Roald Dahl’s books, Tim Burton’s imagination. One of the first illustrators that I was in awe of is Victo Ngai. Even though I’m constantly finding new work to admire everyday, there is something about her work that I will always aspire to create.

Who was the most influential personality on your career in graphic design?
Honestly, my style has not evolved enough to pin inspiration or influence on one particular personality. I have along the way learnt most from my mentors and peers. Seeing them design and learning from their processes.
When I was very new to the world of Design in my first year of learning at college, I stumbled upon Sagmeister&Walsh and immediately formed a liking for their work. Ofcourse Jessica Walsh’s work was tailor made to gain my attraction with all of its bold and adventurous design.

When did you start freelancing?
I started freelancing in 2015, when I was in my final year of design school.
I look back at my first ever freelance project and get this bittersweet feeling, where I’m equal parts appalled by the design work and also proud to have grown so much from then on.

Was there any time when you wanted to quit graphic design?
I wanted to quit graphic design in my second week of design school, in my third class of Layout and Design.

Are many advertising agencies hiring graphic designers? Do you work more with agencies or publishers or direct clients?
Are agencies hiring graphic designers? HELL YES! Now more than ever!
I mostly work with direct clients.

Do you have clients who give you steady work or do you advertise for new clients often?
I predominantly keep myself busy working with The Jaipur Literature Festival which I consider my steady work. In the interim I keep my eyes peeled for exciting projects like children’s books or art based education.

How do you market yourself?
I don’t. I would score myself a 3/10 on my marketing skills. It’s a new year resolution to post as much as I create on my Behance and Instagram pages.

Any other Indian graphic designers who you admire?
Sam Kulavoor
• Nirupa Rao
The admiration is self explanatory.

What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option? Do you think Clients are opening up to keeping aside a decent respectable budget for design work? Do you think clients are understanding that they need to invest in Design as a communication tool and also to cut the clutter, and that good design comes at a price?
I would club my answer for the above two questions.
I can’t see a better time for us to pursue graphic design. With the digital world opening up manifold in the last two years, more visuals and more good visuals are in high demand. More good visuals also means more good visual artists on the field. This can be daunting but also inspiring.
With digital marketing multiplying as it has due to the pandemic, clients are understanding the value of design as an imperative tool.

Mac or PC?
Mac

Who would you like to take out for dinner?
This week, Anna Delvey. I’ll make sure she goes dutch on the dinner.

What’s on your iPod? Spotify?
10,000 Emerald Pools By BORNS.

Whats your Twitter Handle? Instagram?
Instagram: z.ee.n

Farzeen Kapadia
Farzeen Kapadia
Farzeen Kapadia
Farzeen Kapadia
Farzeen Kapadia
Farzeen Kapadia
Farzeen Kapadia
Farzeen Kapadia

AD STARS 2022 Introduces it's Final Jury

ad awards etc

announcement

– Brian Murray, who led Dove’s ‘Courage is Beautiful’ campaign, participate in the final judge
– The follow-up announcement relating to the compositi

Infographic: In-Person Events Are Back—but Not for Everyone

Among the many changes to where and how we’ve worked since March 2020 has been the shift to virtual events. Two years on, they have become a fixture of the hybrid workplace–but when it comes to sales, networking and education, Zoom is falling out of favor. This shift, enabled by Covid-19 vaccine availability, is reflected…